Sex, gender, stereotypes and the media Lesson 1 Experiences & - PowerPoint PPT Presentation

Sex, gender, stereotypes and the media Lesson 1

Experiences & Outcomes • I know that popular culture, the media and peer pressure can influence how I feel about myself and the impact this may have on my actions. HWB 3-46b / 4-46b

Learning Outcomes We are learning to • understand how we can be influenced by the media and how this might affect what we do, buy or how we behave Success Criteria • I can find the meaning of, and discuss, the terms, “sex”, “gender” and “stereotype”. • I can identify gender stereotypes in the media and explore the effects of these on expectations of behaviour for women and men.

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What do we mean by the terms … Sex? Gender? Stereotype?

Sex "Sex" refers to the biological and physiological characteristics that define men and women. "Male" and "female" are sex categories. World Health Organisation (WHO)

Gender “Gender” refers to the socially constructed roles, behaviours, activities, and attributes that a given society considers appropriate for men and women. “Masculine” and “feminine” are gender categories. World Health Organisation (WHO)

Stereotype A widely held but fixed and oversimplified image or idea of a particular type of person or thing.

Gender stereotypes in the media

Questions to consider • Who is the advert aimed at? • Is it immediately clear what is being advertised? • Who is shown on the image? • If there are people in the advert, how would you describe them? • How are women and men portrayed? Is this the same or different? How? • How much space does the woman’s/man’s image take up? Where are they positioned in relation to one another? • In the image is one person more powerful than another? What makes you think this? • What does the wording say about the advertiser’s attitudes to women and men?

Something to think about … What messages do we What do we mean What do we mean by the terms get from the media sex What do we mean by the terms by the terms about the roles and sex gender • sex gender expectations for stereotype? • gender stereotype? women and men? • stereotype?

Exit pass Share one thing you learned today. Record this on a post-it note and leave this with the teacher as you leave the room.