INSTITUTE OF TECHNOLOGY CARLOW SCHOOL OF BUSINESS & HUMANITIES DEPARTMENT OF BUSINESS SUMMER EXAMINATIONS 2016 Course Code: CW DATE: TIME: DURATION: 3 Hours Year: 1 Course Title: National Certificate in Business Studies Subject: Writing, Presentation and Research Skills Examiners: Claus Derenda INSTRUCTIONS TO CANDIDATE: 1. Write your Name, Course Year and Class Group on your answer book. 2. You must answer four questions. One from sections A and C; two from section B. 3. All questions carry marks as indicated on question sheet. 4. You may use, detach and hand up the text for Question 3; the table for question 4 or the sentences in question 5 in answering these questions. 5. No dictionaries allowed.
Section A Answer either Question 1 or question 2 in this section. QUESTION 1 PRESS RELEASE TOTAL: 40 MARKS You are the PR officer for IT Carlow. It has just been announced that the institute has been chosen to host the Sigerson Cup (the all-Ireland Gaelic Football College Championships). The local papers want to give this maximum coverage. Write a long press release intended for the local papers. Concentrate on the following topics: Institute’s role in securing the event (buil ding of all-weather pitches, stand, floodlights) Sponsors Background info on tournament (history, importance etc.) Details on teams (local team & other participating teams) Logistics (dates, tickets, parking etc.) Local involvement (companies, personalities etc.) Invent all further necessary details. You do not want this published before October 31 st , 2016. Min. 400 words OR QUESTION 2 FILM SCRIPT / SHORT STORY TOTAL: 40 MARKS Re-write the following script of an advertising spot in the format of a modernist short story using interior monologue / narrator discourse with the audience. Write from the point of view of the young man as an omniscient narrator in the first-person. Min. 400 words Script sample - Script for Nescafe Azera Advertisement:
Scene 1 INT. A bedroom. ECU of a young, good-looking couple waking up in bed together. She leans over to him and whispers seductively: WOMAN Hmm. Guess what I want? He smiles and starts getting out of the bed, muttering: MAN Okay. Scene 2 EXT. MS A door to a house opening from the inside. It is raining heavily. The young man is looking out at the rain with a reluctant expression on his face, turns his head, shouts up the stairs: MAN Bye! INT. He now slams the door shut, but from the inside of the house. Scene 3 INT. ECU of the young woman in bed, smiling happily and drifting back off to sleep. Scene 4 EXT. Blurry FI on a busy coffee shop / barista shop / café window seen through the pouring rain. Staff are preparing coffee on steaming espresso machines. Scene 5 ECU of the product, Nescafe Azera, on a shelf in the kitchen cupboard. The coffee product is being prepared in two mugs, with final shot of the finished product. While this is going on we hear a VO, whispering: VO (whispers) Nescafe Azera: Barista-style coffee with finely ground beans. Scene 6 CO of the man now opening the door, sticking his head out into the pouring rain, wetting his hair. While closing the door he shouts upstairs: MAN I’m baaack! Scene 7 ECU of couple, now together in bed again, drinking coffee from their mugs. After tasting the coffee she smiles and says: WOMAN Hmmm. Lovely. You even put it in my favourite mug. ECU of man grinning into the camera. Scene 8 A still-shot of the product with a VO: ANNCR Nescafe Azera. Instant barista-style coffee!
Section B Answer any two questions (3-5) in this section. If candidates choose to answer all questions in this section, then the questions with the highest amounts of marks will be counted. QUESTION 3 PROOFREADING TOTAL: 10 MARKS The following text (including headlines) contains ten mistakes. Ten words are either misspelled or used in the wrong context. Identify each mistake by underlining it (10 marks) - then write the correct version of each of these words above the error (10 marks). Ignore punctuation and proper names ( italicised) . N.B. Negative Marking applies. If correct words in the text are identified as incorrect then one mark will be deducted! What are mortgages? A mortgage is a loan in which a house or other property is used as collatteral. A wide range of institutions have provided mortgages in Ireland, including the major retail banks, building societies, and others. Although some banks claim that they are offering mortgages at the moment, it appears that potential purchasers sometimes find difficulty in getting a mortgage to suite they’re requirements There are several variations of mortgages, and although some are not currantly offered, the residue of mortgages offered in the past still exists. Home mortgages are used to purchase the primary residense of the borrower. Typically, these mortgages have a duration in excess of 20 years, and are paid by monthly installments comprising interest and capital elements. Commercial mortgages are used to purchase investment property other than the primary residence of the occupier. The property may be a residential property which may be rented to tennents, or a non-residential property for commercial use. Examples of non-residential properties include agricultural land, building land, commercial promises etc. Endowment mortgages. Endowment mortgages were popular some years ago, but are no longer offered. In an endowment mortgage, the borrower pays into an endowment insurance policy, and the capitol amount of the mortgage is repaid by the insurance policy. In many cases, the insurance policy did not
yield sufficient to repay the capital, and the borrower had to make further arrangements. Equity release mortgages. Where one owns a property in full, or has a low mortgage, then one can borrow for other purposes, using the property as collateral. The nature and terms of the mortgage may be similar to any of the above. The interest rate will normally be higher. A number of mortgage instruments targeted at senior citicens have been developed. Some of these allowed for borrowing which is fully paid out of the proceeds of the estate on the death of the mortagee. From: http://www.howbankingworks.ie/index.php/banking-services/mortgage-accounts (Mistakes have been inserted for exam purposes and do not appear in the original.) QUESTION 4 GRAMMAR ANALYSIS TOTAL: 10 MARKS Use the table below to analyse each of the following five sentences. 1. The elections are deemed unnecessary by only a few. 2. Helen called a friend. 3. Last summer he had travelled to Washington by bus. 4. Get me a newspaper. 5. My mother brought my girlfriend and me a cup of tea. SUBJECT PREDICATE OBJECT(S) PREDICATE (direct or indirect) COMPLEMENT(S) 1 2 3 4 5
QUESTION 5. Are the underlined sentence elements considered grammatically correct or incorrect in the context of the sentences? Please indicate ‘True’ or ‘False’. Negative Marking applies here! (10 marks) 1. My friend and me love to go to the movies. 2. Nobody knows why he and his friend were not notified. 3. You and I should go away together. 4. Please let Daddy and I discuss this in peace. 5. The party invitation was for my wife and I. 6. Daddy and I are very busy today. 7. Me and my wife were invited to a dinner party. 8. I can't say for certain that it was he who broke the window. 9. I saw him break the window. 10. When my friend and I heard that he was coming, all hell broke loose. Section C Answer either Question 6 or Question 7 in this section QUESTION 6 SPEECH WRITING TOTAL: 40 MARKS Write a speech on one of the following topics.: Should homosexual couples be allowed to adopt children? Should parents be made legally responsible for all the actions of their children up to the age of 18? Is it ethical to rear animals for the sole purpose of eating them? The title of your speech ought to reflect which side of the argument you are favouring. Make sure to anticipate some of the opposing side’s arguments and give the appropriate rebuttals. Use appropriate figures of speech and style- elements that set a speech (which is written with the intention of performing ) apart from other types of texts such as essays (which are meant to be read ). Min. 400 words. OR
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