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Scheveningen Art Port Connect Embrace Celebrate Group G: Valerie, Ka, Anna, Shasha, Bradley July 27, 2018 #Henk the Haring Swims the Art Port SWOT Analysis Diversity in architecture, people and businesses Strategic location


  1. Scheveningen Art Port Connect Embrace Celebrate Group G: Valerie, Ka, Anna, Shasha, Bradley July 27, 2018

  2. #Henk the Haring Swims the Art Port

  3. SWOT Analysis • Diversity in architecture, people and businesses • Strategic location – tourism destination, active beach front, local hot spot • Water sports – sailing, surfing S • Public transport. – tram to the city center, bike/ped. connectivity • Historical heritage, cultural assets • Existing master plan • Port division (long walk from one side to the other) W • Decaying green spaces • Cold weather most of the year • Existing pocket parks – rain garden, waterscape playgrounds (water mgmt.) • Port interconnectivity O • Branding indentity – enhancing the exposure of the area • Economic development of tourism industry • Social impact of growing tourism on the local community T • Sea level rise • Cloudbursts, storm water • Declining fishing economy

  4. Field Observation Tourism Fishing Industry Run-down Public Parks

  5. Strategic Questions 1. How to PRESERVE and PROMOTE local heritage and cultural identity? 2. How to balance the interests of Dutch and international LOCALS the global TOURISM ? 3. How to make the neighborhood ARTISCALLY FAMOUS ? 4. How to manage urban storm water CREATIVELY ? 5. How to incentivize DIVERSE economic development for minority-owned businesses? 6. How to INTEGRATE and CONNECT new port development with the old town?

  6. Vision 2040 CONNECT Scheveningen bridges the past to the future EMBRACE through art by embracing local heritage and global diversity while becoming a leader in innovative CELEBRATE storm water management solutions. Connect the Past to the Embrace Global Celebrate Water Future through ART Diversity

  7. Design Interventions Wayfinding Heritage Trail 1 Information center 9 2 Art Installation / Pop up space on water 8 10 3 Art Installation / Pop up 5 space in land 4 W aterscape 5 Fishing Auction House 7 6 Lighthouse 5 7 Gendenknaald Koning 5 W illem I 2 8 Fisherman’s W ife Statue 5 2 5 9 Old Church 10 Rabobank 6 2 11 De Rokerij 2 11 2 3 12 4 W aterscape 2 Art Installation / Pop up space Heritage sites 1 W ayfinding heritage trail 1

  8. Design Interventions After Before

  9. Design Interventions Before After Rainfall Filter Harvest Reuse

  10. Design Interventions Before After

  11. Timeline of Implementation & SDGs 2030 2018 2020 2025 2035 2040 Mapping Historical Heritage Way Finding & Branding Bike & Ped. Trails FloatingArt Port Centre Art Installations and Art/Food Pop Ups Programming & Event Management Fishing Heritage Museum 3 Water Landscapes Color Coding & Mobile Application Hydrophobic Surfaces & Light Show The planned development of Scheveningen contributes to the Sustainable Development Goals of the United Nations.

  12. Stakeholders & Policies Stakeholder Evaluation Policies & Regulation Engagement & Mgmt . Empowering & Participation • Economic incentives for local entrepreneurs from The Hague Municipality Local residents (1000 euros for initial investment) Level of Influence (power) Ministry Minority-owned • Mix-use port Water Management businesses • Recycled materials for art installations Institutions Public space users • Waterscapes harvest 100% of storm water • Free parking in winter Need to be Informed Communication & Monitoring Water clubs Logistics companies Sport clubs Housing developers Beach restaurants Shipowners and facilities Level of Interest

  13. Scheveningen Art Port Connect Embrace Celebrate #Henk the Haring Swims the Art Port

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