S DOC WINE RAINING RAINING 2014 2014 S T S T ANGUE E E SAL - PDF document

S DOC WINE RAINING RAINING 2014 2014 S T S T ANGUE E E SAL SAL L

LANGUEDOC WINES: KEY POINTS

Languedoc Wines: Key Points Wha t sho uld yo u kno w a b o ut L a ng ue do c Wine s? T T he se a re wine s to disc o ve r: he se a re wine s to disc o ve r: Authe ntic ity – b le nd o f histo ry, tra ditio n a nd • inno va tio n Dive rsity – a ll style s a nd c o lo rs • Qua lity/ Va lue – g re a t q ua lity to pric e ra tio •

Languedoc Wines: Key Points Whe re is L a ng ue do c lo c a te d a nd wha t a re ke y influe nc e s? ke y influe nc e s? Sunshine, Winds, Little Rainfall and Little Rainfall and Geological Diversity Cevennes Mtns ‘Tramontane’ Wind Mediterranean Sea Pyrenees Mtns ‘Ocean’s’ Wind

Languedoc Wines: Key Points Why sho uld yo u a nd yo ur c usto me rs c ho o se L a ng ue do c Wine s? • F e a ture s a nd Be ne fits – F a st g ro wing c a te g o ry, impre ssive impo rt g ro wth � stro ng inte re st in the c a te g o ry, c o nsume rs a re se e king stro ng inte re st in the c a te g o ry c o nsume rs a re se e king the se o ut a s the ne w ‘ disc o ve rie s’ – Me dite rra ne a n influe nc e � Co nsiste nc y fro m ye a r to ye a r ye a r – Gre a t QPR � c o nsume rs will find va lue in e a c h b o ttle – I nno va tive , dyna mic re g io n � e xc iting wine c ho ic e s (disc o ve rie s) tha t inte g ra te tra ditio n a nd mo de rnity (disc o ve rie s) tha t inte g ra te tra ditio n a nd mo de rnity

Languedoc Wines: Key Points T his is a ho t c a te g o ry/ tre nd tha t c o nsume rs a re lo o king to g e t in o n a re lo o king to g e t in o n – Do ub le dig it g ro wth 2009 – 2012, vo lume a nd va lue – 2012: 31% g ro wth b y vo lume a nd 36% b y va lue fro m pre vio us ye a r – I I n 2012 L n 2012, L a ng ue do c impo rts g re w mo re tha n a ng ue do c impo rts g re w mo re tha n o the r F re nc h wine re g io ns, a nd ne a rly do ub le tha t o f Bo rde a ux

Languedoc Wines: Key Points LDC AOC Wine Imports to USA 35,000 30,000 25,000 20,000 Value/1000 € 15,000 Vol/HL 10,000 10 000 5,000 0 2009 2009 2010 2010 2011 2011 2012 2012

Languedoc Wines: Key Points Co nsume rs will se e c o nsiste nc y in the b o ttle in te rms o f ripe ne ss Me dite rra ne a n c lima te a llo ws fo r g re a te r vinta g e c o nsiste nc y • tha n o the r a re a s o f F tha n o the r a re a s o f F ra nc e ra nc e E xa mple , 2013 wa s a g re a t ye a r fo r L a ng ue do c whe n o the r • a re a s strug g le d with the we a the r E spe c ia lly true fo r ro sé s in 2013 – Rig ht style , rig ht pric e Gre a t QPR • I I nno va tive a nd dyna mic wine s o ffe ring tra ditio n a nd mo de rn nno va tive a nd dyna mic wine s, o ffe ring tra ditio n a nd mo de rn • • c ho ic e s Disc o ve ry wine s • All style s, fo r a ny o c c a sio n y y •

LANGUEDOC WINES: THE BASICS

LANGUEDOC WINES: THE BASICS Wha t is L a ng ue do c ? L a rg e st wine re g io n in F ra nc e (L a ng ue do c -Ro ussillo n) • By a re a a nd vo lume o f wine pro duc e d: y p – 650,000 a c re s = do ub le the vine ya rd a re a o f Austra lia a nd la rg e r tha n a ll o f – Ca lifo rnia 13.5 m hl pro duc e d = 148.5 millio n c a se s o f wine – So uth o f F ra nc e • H Hug s Me dite rra ne a n c o a st, a t the fo o thills o f Pyre ne e s M dit t t th f thill f P – Clima te a ttrib ute s a llo w fo r a lo t o f o rg a nic pro duc tio n – Histo ry o f re vo lutio n a nd inno va tio n • Are a ha s a lwa ys do ne thing s the ir o wn wa y, histo ry o f re vo lutio n (e x. Ca tha rs) – L L a ng ue d’ Oc = la ng ua g e o f Oc (Oc c ita nia ). Pre -da te s mo de rn F d’ O l f O (O it i ) P d t d F re nc h. h – Oc / Oui = ye s! Are a o f F ra nc e tha t re ma ins the mo st o pe n to inno va tio n in te rms o f – wine ma king ; ma ny o utside rs ha ve b o ug ht la nd he re Ma ny wine te c hniq ue s ha ve b e e n “inve nte d” in L a ng ue do c ; ho me to o ne o f – th ld the o lde st unive rsitie s in E t i iti i E uro pe

LANGUEDOC WINES: THE BASICS Wha t is L a ng ue do c ? L a ng ue do c is o ne pa rt o f the a dministra tive re g io n: L a ng ue do c - • Ro ussillo n L a ng ue do c a c c o unts fo r 90% o f this re g io n (Ro ussillo n = 10%) – Quite distinc t fro m Ro ussillo n in te rms o f c ulture a nd o the r a dministra tive de ta ils – Ha s its o wn o rg a niza tio ns fo r wine ma ke r a nd AOC c o nc e rns (CI VL vs CI VR) – K e y Gra pe s • Re ds: Gre na c he , Syra h, Mo urve dre , Ca rig na n Re ds: Gre na c he Syra h Mo urve dre Ca rig na n – – White s: Piq ue po ul, Gre na c he Bla nc , Ma rsa nne , Ro ussa nne , Ma uza c – 5 Ma in Zo ne s: E le me nta l L a ng ue do c • Ma ny mic ro c lima te s a nd wine pro file s to b e fo und in suc h a la rg e re g io n, b ut the y c a n b e – tho ug ht o f in 5 ma in g ro ups: Mo unta in – mo re c o ntine nta l c lima te s, in the no rth o f the re g io n. Re se mb le s ne a rb y Rho ne Mo unta in mo re c o ntine nta l c lima te s in the no rth o f the re g io n Re se mb le s ne a rb y Rho ne • Co a sta l – stro ng Me dite rra ne a n influe nc e , a b unda nt sunshine , mo re lush wine s • So uth – c lo se st to Ro ussillo n AOCs, la rg e r a mo unts o f Ca rig na n • Ce nte r – he a rt o f the re g io n, 4 re c o g nize d “Cru” AOCs • We st – mix o f c o ntine nta l a nd Atla ntic influe nc e s, spa rkling wine s fo und he re •

Mountain Coastal a ng ue do c ’ s 5 Zo ne s Center South West L

LANGUEDOC WINES: THE BASICS Wha t is L a ng ue do c ? Wine Style s: All c o lo rs, swe e t a nd spa rkling • Pro duc tio n is pre do mina ntly re d (80%) - ric h b ut b a la nc e d style tha t a ppe a ls to p y ( ) y pp – US wine drinke rs. No t a uste re , like so me F re nc h wine s. “T he Ne w Wo rld o f the Old Wo rld” Ro sé pro duc tio n is g ro wing , ro sé fro m the “o the r” So uth o f F ra nc e – Pic po ul de Pine t is ho t c a te g o ry (white ) – Vins du Na ture ls (Musc a ts) Vins du Na ture ls (Musc a ts) – Spa rkling pro duc tio n pre da te s Cha mpa g ne – Authe ntic : Histo ry a nd tra ditio n, b ut a lso inno va tio n • Histo ry o f wine ma king da te s b a c k to Ro ma n time s – Ma ny sma ll fa mily ho lding s da ting b a c k g e ne ra tio ns Ma ny sma ll fa mily ho lding s da ting b a c k g e ne ra tio ns – E xpe rime nta tio n: Ble nd o f o ld a nd ne w te c hniq ue s in vitic ulture a nd – wine ma king Ne w fro ntie r fo r wine in F ra nc e : Ma ny ne w fa c e s, la st a ffo rda b le vine ya rd la nd – Ne w Wo rld o f the Old Wo rld –

LANGUEDOC WINES: THE DETAILS

Languedoc Wines: The Details Wha t a re so me de fining c ha ra c te ristic s o f L a ng ue do c Wine s? Wine la ke no lo ng e r • Pre vio usly kno wn fo r pro duc ing la rg e q ua ntitie s o f wine Pre vio usly kno wn fo r pro duc ing la rg e q ua ntitie s o f wine – Qua lity is no w the fo c us – Affo rda b le pric e ra ng e • Ma jo rity o f L a ng ue do c AOC wine s a re pric e d in the $15-$20 ra ng e – Ga rrig ue G i • Mix o f he rb s tha t g ro w wild in the re g io n: ro se ma ry, thyme , sa g e , – la ve nde r, junipe r Aro ma s a re o fte n e vide nc e d in the wine s – Org a nic pro duc tio n • 30% o f F ra nc e ’ s o rg a nic wine c o me s fro m L a ng ue do c –

Languedoc Wines: The Details Wha t’ s o n the la b e l? De sig na tio ns • AOC = Appe lla tio n d’ Orig ine Co ntro lé (a lso AOP), a b o ut 10% o f re g io n’ s to ta l pro duc tio n – I I GP – I GP I ndic a tio n Ge o g ra phiq ue Pro te g é e ndic a tio n Ge o g ra phiq ue Pro te g é e – VdP – Vins de Pa ys (b e ing pha se d o ut in fa vo r o f I GP) – # o f AOCs • L a ng ue do c ha s o ve r 30 AOC a re a s ide ntifie d – T T he CI he CI VL VL (Co nse il I (Co nse il I nte rpro fe ssio nne l de s Vins du L nte rpro fe ssio nne l de s Vins du L a ng ue do c ) re pre se nts the AOC se c to r a ng ue do c ) re pre se nts the AOC se c to r – a nd I GP – but NOT IGP Pays d’Oc Se g me nta tio n • L a ng ue do c AOC wine s no w b e a r 3 diffe re nt – se g me nta tio ns: AOC L a ng ue do c – intro duc e d in 2007, • re pla c e s Co te a ux du L a ng ue do c , 30% o f pro duc tio n. Re g io na l a ppe lla tio n Gra nds Vins du L a ng ue do c – 60% o f • pro duc tio n, mo st AOCs fa ll in this “te rro ir p drive n” c a te g o ry Crus du L a ng ue do c – 10% o f pro duc tio n, • o nly a fe w AOCs q ua lify fo r this to p tie r

LANGUEDOC WINES: KEY AOCs