ROOST Presentation January 20, 2016
Hamilton County Paid Advertising 2015 Outlet Market Run Dates TradeDesk Banner Ads Snowmobile & Ski February - March Facebook Facebook Exchange Snowmobile February - March Canadian TV ARTC Co-op Camping June - September Canadian TV ARTC Co-op Fishing June - September Canadian TV ARTC Co-op Paddling June - September Collinson Banner Ads Birding May Collinson Banner Ads Hiking/camping May - June Facebook Facebook Exchange Heritage Package June - July Collinson Banner Ads Rafting/Paddling May - June Collinson Banner Ads Fall Travel August Collinson Banner Ads Skiing/Oak Mtn November - December Facebook Facebook Exchange Snowmobile November - December SnowTraxMedia Supertrax Media Snowmobile November - December Madden Media Amplified Storytelling Fall Travel September Facebook Facebook Exchange Fishing Tournaments December - February 2016 Facebook Facebook Exchange Great Adk Moose Festival
Blue Mountain Lake / Indian Lake Region Blogs • http://www.adirondackexperience.com/blog/2016/01/quick-trip-up-the-pisgahs • http://www.adirondackexperience.com/blog/2015/05/metcalf-mountain-indian-lake-3k • http://www.adirondackexperience.com/blog/2015/12/lewey-mountain • http://www.adirondackexperience.com/blog/2015/05/summer-music-hamilton-county • http://www.adirondackexperience.com/blog/2015/12/5-destinations-to-visit- • http://www.adirondackexperience.com/blog/2015/05/the-black-fly-challenge-its-epic • http://www.adirondackexperience.com/blog/2015/05/ten-reasons-to-get-your-raft snowmobile • http://www.adirondackexperience.com/blog/2015/11/little-sawyer-and-ledge- • http://www.adirondackexperience.com/blog/2015/04/5-ways-to-ditch-the-stress • http://www.adirondackexperience.com/blog/2015/03/7-weird-adirondack-things mountains • http://www.adirondackexperience.com/blog/2015/12/2015-2016-winter-events • http://www.adirondackexperience.com/blog/2015/02/6-family-friendly-snowshoe-hikes • http://www.adirondackexperience.com/blog/2015/11/avoid-the-madness-and-shop- • http://www.adirondackexperience.com/blog/2015/02/black-history-month-one-family- local legacy • http://www.adirondackexperience.com/blog/2015/11/a-rainy-day-indian-lake • http://www.adirondackexperience.com/blog/2015/02/awesome-mid-winter-events • http://www.adirondackexperience.com/blog/2015/11/paddling-camping-cedar-river- • http://www.adirondackexperience.com/blog/2015/01/winter-firetower-challenge • http://www.adirondackexperience.com/blog/2015/01/bucket-list-2015 flow • http://www.adirondackexperience.com/blog/2015/10/amateur-video-crew-possibly- • http://www.adirondackexperience.com/blog/2014/12/2014-what-a-year • http://www.adirondackexperience.com/blog/2014/12/cellar-mountain-wilderness missing-near-indian-lake-ny • http://www.adirondackexperience.com/blog/2015/09/surf-and-turf-style-adventure • http://www.adirondackexperience.com/blog/2014/11/wonderful-early-winter-events • http://www.adirondackexperience.com/blog/2015/09/october-events-southern- • http://www.adirondackexperience.com/blog/2014/11/chain-lakes-road-south-opens-to- adirondacks public • http://www.adirondackexperience.com/blog/2015/09/last-minute-adirondack-fall- • http://www.adirondackexperience.com/blog/2014/11/a-taste-of-mexico-the- foliage-tour-ideas adirondacks • http://www.adirondackexperience.com/blog/2015/09/hiking-and-storming-pillsbury- • http://www.adirondackexperience.com/blog/2014/11/post-thanksgiving-holiday- mountain shopping-event • http://www.adirondackexperience.com/blog/2015/09/evening-paddle-mason-lake • http://www.adirondackexperience.com/blog/2014/10/about-blue-mountain-lakes- • http://www.adirondackexperience.com/blog/2015/09/must-be-moose-fest electric-legacy • http://www.adirondackexperience.com/blog/2015/09/5-excuses-to-clear-your-calendar • http://www.adirondackexperience.com/blog/2014/10/hiking-birding-wakely-mountain • http://www.adirondackexperience.com/blog/2015/08/outside-the-comfort-zone-the- • http://www.adirondackexperience.com/blog/2014/10/canoe-camping-the-essex-chain- adirondacks lakes • http://www.adirondackexperience.com/blog/2015/08/dun-brook-mountain- • http://www.adirondackexperience.com/blog/2014/10/hike-spectacular-ok-slip-falls • http://www.adirondackexperience.com/blog/2014/10/island-camping-without-a-plan adirondack-100-highest-adventure • http://www.adirondackexperience.com/blog/2015/08/tirrell-mountain-wolf-pond- • http://www.adirondackexperience.com/blog/2014/10/adirondack-fire-tower-challenge • http://www.adirondackexperience.com/blog/2014/09/cabins-and-campers-and-bears- exploratory-hike-dec • http://www.adirondackexperience.com/blog/2015/08/insiders-secrets oh-my • http://www.adirondackexperience.com/blog/2015/07/the-trail-lead-us-to-ok-slip-falls • http://www.adirondackexperience.com/blog/2014/08/three-trail-running-destinations- • http://www.adirondackexperience.com/blog/2015/07/quiz-do-you-know-these-adk- indian-lake • http://www.adirondackexperience.com/blog/2014/09/5-ways-to-explore-adirondack- facts • http://www.adirondackexperience.com/blog/2015/07/arts-the-park history • http://www.adirondackexperience.com/blog/2015/07/hamilton-county-waterfalls-4- • http://www.adirondackexperience.com/blog/2014/09/fall-events-not-to-be-missed • http://www.adirondackexperience.com/blog/2014/08/guided-adventure-sawyer-and- highlights • http://www.adirondackexperience.com/blog/2015/07/annual-adirondack-birding- little-sawye • http://www.adirondackexperience.com/blog/2014/06/time-traveling-to-the-old-school- festival • http://www.adirondackexperience.com/blog/2015/06/julys-a-hot-month adirondacks • http://www.adirondackexperience.com/blog/2015/06/independence-day-adirondacks • http://www.adirondackexperience.com/blog/2014/05/five-family-friendly-hikes • http://www.adirondackexperience.com/blog/2015/06/camping-hamilton-county-new- • http://www.adirondackexperience.com/blog/2014/05/5-secluded-flatwater-paddles- york-state-style the-adirondacks
Blog: “7 Weird Adirondack Things” To date: 23,066 pageviews
Blog: “7 Weird Adirondack Things”
Blog: “7 Weird Adirondack Things”
Blog: “The Indian Lake Project” To date: 3,727 pageviews
Blog: “The Indian Lake Project”
Blog: “The Indian Lake Project”
QDD Goals • Extend Seasons • Market Indian Lake / Blue Mountain Lake Assets • Increase Curb Appeal • Increase Lodging Opportunities • Indian Lake Website
ROOST 2014 Leisure Travel Study breakdown for Indian Lake, Blue Mountain Lake & Hamilton County • Blue Mountain Lake / Indian Lake • 778 respondents, 1,013 visits • Hamilton County • 1,325 respondents, 2,029 visits • Data included here is from respondents that indicated they visited Blue Mountain Lake, Indian Lake, and Hamilton County while on their trip to the Adirondacks. *Respondents answered questions on up to three trips to the Adirondacks. Some respondents answered that they visited the same town/location more than once.
What inspired your interest in the Adirondacks? Check all that apply. Blue Mountain Lake Indian Lake Hamilton County 85.74% Visited Before 84.29% 84.97% 3.70% Magazine Advertisement 3.33% 2.97% 11.11% I Love Ny Travel Guide 11.67% 10.93% 5.00% Facebook / Social Media 4.05% 4.10% 37.59% Friend or Family 39.05% 37.78% 7.59% Magazine Article 7.14% 5.95% 1.48% TV advertisement 1.43% 1.21% 2.04% Blog or Online Article 1.90% 1.53% 14.07% Internet 13.81% 13.59% 1.48% Newspaper 1.43% 0.88% 4.81% Email Advertisement 4.05% 4.18% 12.78% Other 13.57% 12.46% 0 0.225 0.45 0.675 0.9
Which activities attracted you to the Adirondacks? Check all that apply. Blue Mountain Lake Indian Lake Hamilton County 78.23% Outdoor activities 83.37% 81.14% 16.81% Olympic Sites 14.81% 15.01% 10.27% Sports 12.53% 10.01% 18.41% Arts and Entertainment 15.95% 15.40% 23.01% Events 26.20% 20.02% 64.25% Relaxing, Dining, Shopping 60.14% 60.89% 37.88% Heritage and Culture 32.12% 29.48% 61.77% Sightseeing and Touring 55.58% 54.58% 17.88% Other 20.96% 15.86% 0 0.225 0.45 0.675 0.9
Which outdoor activity attracted you to the Adirondacks? Check all that apply. From the respondents that answered “Outdoor Activities” on the previous questions. Blue Mountain Lake Indian Lake Hamilton County 84.09% Hiking 81.92% 82.48% 2.95% Guides 3.56% 2.95% 13.86% Hunting 16.16% 12.57% 9.32% X-C Country / Telemark Skiing 7.95% 8.38% 15.91% Cycling 16.99% 16.19% 51.82% Fishing 54.79% 49.52% 4.09% Rock Climbing 2.47% 2.86% 0.68% Ice Climbing 0.55% 0.38% 65.45% Canoe / Kayak 64.93% 66.95% 38.64% Boating 39.45% 34.95% 13.18% Skiing and Riding 16.44% 15.71% 10.00% Snowmobiling 16.16% 12.76% 13.41% Other 13.97% 13.33% 0 0.225 0.45 0.675 0.9
When deciding to travel to the Adirondacks, the information you found: Blue Mountain Lake Indian Lake Hamilton County 14.90% Helped me decide to take a trip I had not previosuly planned 15.97% 13.39% 72.53% Reinforced my existing plans to visit the Adirondacks 69.44% 71.05% 12.03% Might inspire a trip some other time 13.19% 14.32% 0.00% Helped me decide not to visit the region 0.23% 0.08% 0.54% Was not helpful 1.16% 1.17% 0 0.2 0.4 0.6 0.8
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