RIOJA Qualified Designation of Origin DATA FROM THE REGULATORY - PowerPoint PPT Presentation

RIOJA Qualified Designation of Origin DATA FROM THE REGULATORY BROAD

TOTAL SURFACE OF VINEYARD • The total surface of Spanish vineyard is about 14% of the total surface of the world. Spain is considered the country with most vineyard surface in the world.

Spain Global surface of wine (thousands of Ha.) World total

Designations of Origin in Spain Legal origin : 1932 Charter on vines and the following 25/1970 Law from the Charter on • Vineyard, vine and alcohol. Nowadays, all Origin Designations are listed in the 24/2003 on vineyard and vine. The objective of all the Origin Designations: Regulate and control vine quality in different • geographic areas from our country. • Requirements so as to have an Origin Designation: • Wines have to be elaborated in the region or in a specified place of the Origin Designation whose grapes come solely from that geographic area. • Al grapes must have some special characteristics and quality that is only obtained thanks to the geographic area in which they have been grown. • The vine has to have high prestige in the market. • So as to get the recognition of Origin Designation, there must have been five years since the vine had been recognized as product of that area.

Spanish wines In Spain there are 69 Designations of Origin Abona – El Hierro – Priorat – Alella – Empordá – Rías Baixas – Alicante – Ribeira Sacra – Gran Canaria – Almansa – Ribeiro – Jerez-Xérés-Sherry – Arlanza – Jumilla – Ribera del Duero – Arribes – La Gomera – Ribera del Guadiana – Bierzo – La Mancha – Ribera del Júcar – Binissalem-Mallorca – La Palma – Rioja – Bullas – Lanzarote – Rueda – Calatayud – Málaga – Sierras de Málaga – Campo de Borja – Manchuela – Somontano - Cangas – Manzanilla Sanlúcar de – Tacoronte-Acentejo – Cariñena Barrameda – Tarragona – Cataluña – Méntrida – Terra Alta – Cava – Mondéjar – Tierra de León – Chacolí de Álava – Monterrei – Tierra del Vino de Zamora – Chacolí de Getaria – Montilla-Moriles – Toro – Chacolí de Vizcaya – Montsant – Cigales – Navarra – Conca de Barberá – Penedés – Condado de Huelva – Pla de Bages – Costers del Segre – Pla de Llevant

Qualified Designations of Origin in La Rioja An upper category must be recognized for vines of Qualified Designation of Origin. -All vines which form part in a Qualified Designation of Origin, must achieve some requirements from the designation of origin. The conditions are explained in the following points. • Vines must pass some control systems since its production until its commercialization, so as to guarantee quality and quantity. • All produced vine must be bottled. • All vines so as to achieve the Qualified Origin Denomination, must have been recognized for ten years as vines from a Denomination of Origin. • There must exist a cartographic delimitation, formed by villages, of all the territories which are able to elaborate vines. Those villages form part in the Origin Designation. In Spain, there are only two qualified designations of origin: Rioja and Priorato (Priorat in Catalan).

RIOJA RIOJA Desi Designation gnation of of Origin Origin • Rioja is the most ancient wine region of Spain, and nowadays, it is the most famous one. • Placed in the north of Spain, its extension is along the Ebro River.

 Limits : Placed between the Demanda Mountain Range and the Cantabrian one.  Production areas: Rioja Alta (Rioja villages and Burgos ones), Rioja Baja (villages of La Rioja and Navarra) , Rioja Alavesa (Some villages from Alava, a region of the Basque Country). Soils: All vineyards are placed in calcareous clay soils in high areas and ferruginous clay soil in the area near the rivers. Climate: Mixture of Mediterranean (Common in the Ebro valley) and Atlantic one (as it is near the Cantabrian Sea). We find mild temperatures and stable rains (350-450 mm per year). There are so many sun-light hours per year (2.800 more or less) and the height of the vineyards is about 350-650 m. This area is special for cultivating vineyard thanks to those climate conditions.

Production by regions • Aprox 70% , La Rioja • Aprox 20% Rioja Alavesa • Aprox 10% Navarra

Important data • Rioja has about 64.500 hectares of vineyard, 16.000 vineyard holders, 600 winery bottling and 1.300.000 oak barrels. • Its annual average production is about 300 million of litres. • Its annual commercialisation is about 388 million of bottles.

64.562 Vineyard hectares 59.294 Red grape 5 .268 White Grape 16.038 vine-grower 6.728 28 Coops. / 9.310 10 No Coops . 909 facilities / 795 795 operators tors 594 winery bottling 390 breeder Elaborated in 633 1.271.688 oak barrels wine-cells Consejo Regulador de la Denominación de Origen Calificada Rioja

Consejo Regulador de la Denominación de Origen Calificada Rioja

Qualified Rioja Origin Designation 2015 427,2 MILLIONS Rto.: 6.905 Kgs./Ha. Grape kilos 393,4 mill. Red - 6.799 33,8 mill. White - 8.444 • ITS ANUAL PRODUCTION IS ABOUT 300 million litres.

Qualified Rioja Designation of Origin SELLS 2015 388 MILLIONS OF BOTTLES 145,7 mill. ABROAD 37,54 % +1,2 % 62,46 % 242,3 mill. IN SPAIN +1,1 % • Its anual commercialisation is about 388 million of bottles. • Rioja vines are sold in 123 countries .

Uso obligatorio de precintas o Cualquiera que sea el tipo de envase, es obligatorio incluir la precinta o contraetiqueta de garantía extendida por el Consejo contraetiquetas de garantía. Regulador de la D.O.Ca. RIOJA. Consejo Regulador de la Denominación de Origen Calificada Rioja

EXPORTATIONS

The aid to export to third countries starts in 2009

Budget in 2016 16.522.788 EUROS GASTOS OIPVR; 0,40% GASTOS CORR., SERV. PERSONAL; 15,60% GRALES E INV.; 6,80% 66,60% of the total burget is for marketing, promotion and MARK., COM. Y PROMOC.; SIST. CONTROL; 10,60% 66,60% commerce ( Aprox.2655 million of Euros) PERSONAL GASTOS CORR., SERV. GRALES E INV. SIST. CONTROL MARK., COM. Y PROMOC. GASTOS OIPVR

PLANES DE PROMOCION 2.016 (euros) ESPAÑA…...........................................3.083.295 USA…...................................................3.112.444 UNITED KINGDOM………........................... 1.262.721 GERMANY…........................................... 869.206 CHINA…....………………………,,….……. 759.767 SWITZERLAND……………..…………….…............. 540.165 MEXICO ….………………………………….751.376 RUSSIA …………………..………………….…265.390 CANADA………………….……………….…136.476 IRELAND….………………………………….. 75.000 SWEEDEN…….……………………………….... 50.000 WINE IN MODERATION……………….....100.000

Distribution of sells abroad SWITZERLAND HOLLAND 5,6% 3,4% CHINA CANADA 2,9% 3,0% USA SWEDEEN 9,0% 2,8% BELGIUM 2,8% IRELAND 2,4% MEXICO 2,2% RUSSIA GERMANY 1,9% 17,0% NORWAY 1,3% OTHERS 21,9% FRANCE 1,3% POLAND 1,2% DENMARK 1,1% AUSTRIA 0,9% UNITED KINGDOM 34,5% REST 6,9% REINO UNIDO ALEMANIA USA SUIZA HOLANDA CHINA CANADA SUECIA BELGICA IRLANDA MEJICO RUSIA NORUEGA FRANCIA POLONIA DINAMARCA AUSTRIA RESTO

Exportation in 2015 Country Litres Nº Vine-yards UNITED KINGDOM 36.809.065 181 GERMANY 18.071.752 187 UNITED STATES 9.605.311 168 SWITZERLAND 5.927.856 143 HOLLAND 3.657.956 152 CHINA 3.207.892 164 CANADA 3.061.901 102 SWEEDEN 2.958.204 76 BELGIUM 2.926.776 142 IRELAND 2.513.226 89 MEXICO 2.348.130 89 RUSSIA 2.061.068 48 All vine-cells which exported in 2015 247

12 MAIN DESTINATIONS ABROAD *** United Kingdom, Germany, Switzerland, Holland, Sweeden, Chinca, Canada, Russia, Mexico and Ireland Fuente: OEMV Consejo Regulador de la Denominación de Origen Calificada Rioja

• 56% of the total commercialization are mature vines. The 38% of the sold vines, go abroad. • In La Rioja, the vine sector is the 15% of the Gross Domestic Product (GDP). It can be even more in case we add the enotourisim sector, reaching a 25 %. • The value of tradition, social environment, its roots and avant-gardist architecture makes it the perfect place to visit.