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Review of Canadian Apple Market & Trends 2015 Mid-Summer Meeting- Canadian Apple Industry Wolfville, NS August 4 th , 2015 Farid Makki Sector Development & Analysis Directorate Agriculture and Agri-Food Canada Significance of Apple


  1. Review of Canadian Apple Market & Trends 2015 Mid-Summer Meeting- Canadian Apple Industry Wolfville, NS – August 4 th , 2015 Farid Makki Sector Development & Analysis Directorate Agriculture and Agri-Food Canada

  2. Significance of Apple Production in Canada Farm Gate Value (in $ Million) Share (%) of Total Fruit Farm for Gate Value for Fruit Crop Top 5 Fruit Crops Top 5 Fruit Crops 5 Year 2010 2011 2012 2013 2014 Average 2010 2011 2012 2013 2014 149 203 243 187 246 206 23% 26% 28% 22% 29% Total 57 86 101 80 117 88 Blueberries 9% 11% 12% 9% 14% Low-bush 92 117 141 107 129 118 14% 15% 16% 13% 15% High-bush 149 162 186 197 188 177 Apples 23% 21% 21% 23% 22% 110 128 145 154 116 131 Grapes 17% 17% 16% 18% 14% 70 88 109 94 90 90 Cranberries 11% 11% 12% 11% 11% 69 72 71 70 72 71 Strawberries 10% 9% 8% 8% 8% 659 771 879 843 849 800 Total Fruits  Second most valuable fruit crop after blueberries (FGV of $188 Million in 2014)  Most significant fruit produced in Canada in terms of tonnage.  Largest tree fruit crop by volume and value.  Apples represent 22% of 2014 total fruit Farm Gate Value 2

  3. Provincial Share of Apple Production (by Volume) 2014 Marketed Volume in 2014: 374 M Kg New Nova Scotia Brunswick 9% (19.6 million bushels ) 1% • Ontario: 133 M Kg Ontario British • Quebec: 105 M Kg 35% Columbia • 27% BC: 100 M Kg • Nova Scotia: 33 M Kg Quebec 28% • New Brunswick: 3 M Kg 2005 New Nova Scotia Brunswick 10% 1% Ontario British 41% Columbia 29% Quebec 19% 3

  4. Canadian Apple Production - 10 Year Trend ( based on Marketed Volume ) Canadian apple production has been stagnant over the last decade and has been hovering around 400,000 metric tons (21 Million bushels). Although planted area has been steadily declining, high density plantings have been increasing. 500 450 446 435 427 400 409 395 387 376 374 350 371 300 Marketed Volume (Million kg) 274 250 200 150 100 50 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Marketed Volume 4 Source: Statistics Canada

  5. Canadian Apple Production Marketed Volume by Province 450 400 350 300 Marketed Volume (Million kg) 250 200 150 100 50 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 British Columbia 117 91 77 106 93 92 97 98 81 100 Ontario 169 155 184 169 178 136 146 35 151 133 Québec 78 88 141 108 120 105 110 101 113 105 New Brunswick 5 4 4 4 4 4 4 4 4 3 Nova Scotia 39 39 41 39 40 34 34 38 37 33 5 Source: Statistics Canada

  6. Canadian Apple Area (Planted Area) – 10 Year Trend Planted area has fallen by about 3% per year for the last decade and is starting to stabilize . 60 54 53 53 50 50 49 47 46 45 44 45 44 42 43 43 40 42 40 40 38 38 38 Area 30 (‘ 000 Acres) 20 10 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Bearing and Non-Bearing Bearing 6 Source: Statistics Canada

  7. Canadian Apple Farm Gate Value & Average Price per Pound 250 32 29 26 200 197 23 188 186 182 172 20 164 162 150 Farm Gate Average Farm 149 Value Gate Price 148 17 (Million $) (Cdn ¢/lb) 139 14 100 11 8 50 5 2 0 -1 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Farm Gate Value Average Farm Gate Price 7 Source: Statistics Canada

  8. Canadian Apple Utilization % of Total Volume 100% 90% Processing 80% 70% Volume 60% (%) 50% Fresh 40% 30% 20% 10% 0% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 8 Source: Statistics Canada

  9. Share (%) and Value of Marketed Apple Production Destined for Processing 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Province Ontario 40% 34% 30% 40% 30% 27% 23% 25% 26% 17% Québec 33% 34% 51% 44% 50% 50% 36% 45% 36% 32% 21% 15% 9% 6% 6% 23% 8% 7% 12% 15% B.C. Nova Scotia 53% 48% 49% 43% 42% 45% 42% 36% 39% 41% 27% 22% 1% 15% 33% 12% 7% 15% NA 21% New Brunswick 34% 31% 32% 33% 32% 34% 25% 27% 27% 23% CANADA 200 180 176 160 168 159 153 140 146 143 141 120 127 127 117 Farm Gate Value 100 (Million $) 80 60 40 29 28 20 26 22 22 22 21 21 20 20 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Fresh Market Processing Market 9

  10. Canadian Apple Varieties Variety by Volume and Total Share of Production 2013 2004 Million Share of Total Million Share of Total Apple Variety bushels Production(%) bushels Production(%) 6.38 30.6% 9.59 38.9% McIntosh 2.22 10.6% 1.87 7.6% Gala 2.08 10% 1.97 8% Empire 1.73 8.3% 1.35 5.5% Spy 1.18 5.7% 1.74 7% Spartan 1.20 5.7% 2.36 9.6% Red Delicious 1.07 5.1% 0.86 3.5% Cortland Honeycrisp™ 0.74 3.6% NA NA 0.73 3.5% 1.06 4.3% Idared 0.55 2.6% 0.14 0.6% Ambrosia 0.41 1.9% 0.71 2.9% Golden Delicious 0.22 1.1% NA NA Paula Red 0.18 0.8% 0.35 1.4% Fuji 10 Source: Provincial Producer Organizations

  11. Global Apple Production (in Million Metric Tons)  2012 World Apple Production: 76.4 million metric tons  Canada’s apple production: less than 0.4% of global apple production Other Countries (22 MMT) United States (4.1 MMT) Italy (2 MMT) France (1.4 MMT) Poland (2.9 MMT) China (37 MMT) Turkey (2.9 MMT) Iran (1.7 MMT) India (2.2 MMT) Canada (0.3 MMT) Source: Food and Agriculture Organisation 11 11 of the United Nations (FAOSTAT)

  12. Global Fresh Apple Imports: Top 10 Importing Countries (2014) Volume (Million kg) Value (Million Cd $) Russia 1,050 Russia 685 Germany 631 Germany 656 United Kingdom 437 United Kingdom 588 Netherlands 269 Netherlands 347 Spain 241 Mexico 306 Mexico 236 Canada 277 Canada 222 Taiwan 271 United States 208 United States 262 India 259 India 205 Spain 234 Taiwan 158 0 200 400 600 800 0 200 400 600 800 1,000 1,200 Canada: 7 th top fresh apple importing country in the world by volume! (with 82% of imports from the US) and 6 th by value . 12 Source: Global Trade Atlas (GTA Navigator)

  13. Global Fresh Apple Exports: Canada & Top 10 Exporting Countries (2014 Exports in Million kg) Poland 1,062 Italy 975 United States 889 China 865 Chile 820 France 701 South Africa 382 New Zealand 308 Belgium 174 Netherlands 174 Canada 43 0 500 1000 1500 Canada’s exports of fresh apples represent only 0.5% of global fresh apple exports 13 Source: Global Trade Atlas (GTA Navigator)

  14. Canadian Balance of Trade for Fresh Apples 300 250 237 200 191 168 161 158 154 Volume 150 145 145 135 (Million kg) 113 115 100 96 50 0 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 13-14 14-15 May May Imports Exports Trade Balance Source: Statistics Canada

  15. Canadian Fresh Apple Imports by Country of Origin Source: Statistics Canada

  16. Canadian Fresh Apple Imports by Country of Origin (excluding the United States) 53.2 50 44.5 40.3 39.3 39.1 34.8 34.2 35.7 40 31.9 29.6 27.3 30 Volume (Million kg) 18 20 10 0 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 13-14 14-15 May May Chile New Zealand South Africa China France Argentina Source: Statistics Canada

  17. Canadian Fresh Apple Imports from Washington State 300 100 90 250 80 70 200 60 Average Volume Import Price (Million kg) 150 50 (Cdn ¢/lb) 40 100 30 20 50 10 0 0 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13 13-14 13-14 14-15 May May World Washington State Imports Source: Statistics Canada

  18. Canadian Fresh Apple Imports from Washington State Red Delicious (HS 0808.101.096) 3 0.8 0.7 2.5 0.6 2 0.5 Volume Average 1.5 0.4 (Million kg) Import Price (Cdn ¢/lb) 0.3 1 0.2 0.5 0.1 0 0 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2012-2013 2013-2014 2014-2015 May Source: Statistics Canada

  19. Canadian Fresh Apple Imports from Washington State Golden Delicious (HS 0808.101.092) 4 0.9 0.8 3.5 0.7 3 0.6 2.5 0.5 Volume Average 2 (Million kg) Import Price 0.4 (Cdn ¢/lb) 1.5 0.3 1 0.2 0.5 0.1 0 0 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2012-2013 2013-2014 2014-2015 May Source: Statistics Canada

  20. Canadian Fresh Apple Imports from Washington State GALA (HS 0808.101.097 ) 8 1.2 7 1 6 0.8 5 Volume Average 4 0.6 (Million kg) Import Price (Cdn ¢/lb) 3 0.4 2 0.2 1 0 0 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2012-2013 2013-2014 2014-2015 May Source: Statistics Canada

  21. Canadian Fresh Apple Imports from Washington State Granny Smith (HS 0808.101.093) 3 0.8 0.7 2.5 0.6 2 0.5 Volume Average 1.5 0.4 (Million kg) Import Price (Cdn ¢/lb) 0.3 1 0.2 0.5 0.1 0 0 Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul 2012-2013 2013-2014 2014-2015 May Source: Statistics Canada

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