Responsible Raw Natures Menu Ltd – Veterinary Division Dr Claire Miller BVetMed CertAVP MRCVS Dr Becky Warden BSc DVM MRCVS
• What is raw? • ‘Responsible R aw’ • Safety and nutrition • Natures Menu range • Frequently asked questions • Educational opportunities • Veterinary deals
BARF Wolf diet Ancestral diet B iologically A ppropriate Species R aw F ood appropriate OR diet B ones A nd R aw F ood Home cooked R estoring A nimal Evolutionary nutrition W ellness
Complete meals Meaty bones and chews Just meats
• Natures Menu began in 1981 as a small family business in Norfolk • Today we are Europe’s leading manufacturer of complete and complementary natural pet foods • Thirty four years of excellence and knowledge in raw and natural feeding • Multi award-winning products and manufacturing facilities
The ethos which underpins our business is… Producing foods to the highest standards Ensuring quality and safety Ethical suppliers and standards
SAFETY DEFRA registered Evidence-based microbiological protocols Full traceability QUALITY Complete and balanced ETHICAL Dedicated veterinary team High welfare standards 34 years of experience Supporting British farming Temperature-controlled Farm assurance schemes distribution
Parasites Bones But….? Nutritional deficiencies
• Salmonella – zero tolerance • Campylobacter • Hygiene in the home • Do not re-freeze • Inspected and monitored by APHA (formerly AHVLA) • UK vs US
EU Animal by-products regulation 1069/2009 and 142/2011 a) Restricted list of raw materials b) Microbiological standards c) Approval and monitoring by APHA
• Evidence-based protocol • Always recommend regular worming dependent on lifestyle
Consider Foreign bodies life stage, breed and experience Bones MUST be fed raw
• FEDIAF – European nutritional standards • Member of PFMA – Pet Food Manufacturers’ Association
Simple and quick to defrost Only defrost what you need Raw meaty bones 1-3 x week Complete and balanced Freezer to freezer service
Grain and gluten free Chicken free Senior and puppy complete Cat complete
Our Range of Natural Wet, Baked and Freeze Dried Products…
How do you transition to a raw diet? Dogs Cats Over 7 days Patience! Recommend not to mix kibble Wean to Natures Menu wet and raw foods together food pouches first Introduce raw nuggets gradually Serve at room temperature Two bowl technique Vary flavours offered Do not allow cat to starve themselves
How much do you need to feed? • Traditionally raw is fed at 2-3% of bodyweight per day • However: • Not a linear relationship • Wide variation between raw diets • Natures menu developed new responsible feeding guidelines : • Adjusted for current FEDIAF guidelines • Accurate to the energy density
Why don’t you have breed/size specific diets? • Not needed when feeding a raw diet • Healthier growth rates as lower energy density food • Calcium-phosphorus is balanced to be appropriate for all breeds
Healthy skin and coat More balanced energy levels Cleaner teeth and fresher breath Improved palatability Naturally hypoallergenic Helps manage obesity Manageable faeces Less flatulence And many more ……
AFTER BEFORE
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