Residential Program Strategies for a Big City on a Small River - PowerPoint PPT Presentation

Residential Program Strategies for a Big City on a Small River

Presentation Overview • City of Calgary Water Services Overview • Program Strategy Overview • Current Programs • Toilet Leaks • Toilet Rebate • Yard Smart • Upcoming programs

Water System Overview • Two rivers - Bow and Elbow N Bearspaw Plant • Customer base  – 365,000 residential Bow River – 22,000 ICI • Service population of 1.15 million • Regional customers Glenmore Plant • Two drinking water treatment plants Bonnybrook Plant • Three wastewater treatment plants Elbow River • Over 12,000 km of underground pipes • 52% of overall demand is residential Fish Creek Plant Pine Creek Plant

Drivers for water efficiency • A finite supply • Population and economic growth • Infrastructure demands/ rate control • Climate change • Provincial alignment • Community expectation

Water Efficiency Plan: 30 in 30 Goal Water Sustainability Goal: Accommodate growth with the same amount of water we used in 2003. Indication: Per capita demand (litres per capita day)

Residential Demand (2013): 231 L Per Capita Day 350 300 Per Capita Day Demand (lpcd) 250 2 10 lpcd 237 lpcd 200 150 100 50 0 2003 2005 2007 2009 2011 2013 2015 2017 2019 Single Family Per Capita Day Demand 2020 Sustainability Target Projected Target Single family residential demand

Stormwater Strategy TSS Loading to Bow River from Storm 45,000 44,000 43,400 TSS Loading (kg/day) 43,000 Shepard Stormwater Diversion 42,000 Completion of 11 SWQR Projects 41,000 Reduces TSS loading By 4,300 kg/day 40,000 TSS Loading Projection 39,000 TSS Loading Achieved 39,120 TSS Loading Goal 38,000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Year

Program Development • Tie to overall City goal • Very specific • Surveys Change • Based on sound • Focus Groups research • Customer Interest (311/Website) Evaluation Behaviour • Demand trends or Technology • rticipan se • Marketplace Customer values, attitude, behaviours, • Apathy understandings, • Commitment • Knowledge Customer misconceptions, • Prompts • Inconvenience Program current technology, • Social norms Barriers • Affordability Delivery trust • Message framing • “Can’t work here” • Learning • Availability of objectives technology • Partnerships Program Strategy lead by example, policy & regulation, incentives technology pilots, media and/or education & outreach

Toilet Leak Program • Reduce unnecessary water use • Target Behaviours:  Residents are checking for toilet leaks every 6 months as part of home maintenance  Residents are fixing leaks they are finding

Key Audiences New in 2013! • Single residency • Realtor Company homeowners • Multi-Family • Aged 25 – 35 and 35 Condominium Pilot – 55 • Property Management Company • Hardware stores • Multi-family Board of • Plumbers Directors • Internal City of • Multi-family residents- renters and owners Calgary staff

Program Challenges • Evolution of campaign to ongoing program • Evaluation • New audiences (mass media to targeted communities) • Integration with other indoor conservation • Self sustaining

Single Family Toilet Rebate Program

Toilet Availability 13L$ Percent Distribution of Toilets Available in Calgary by Type Over Time 100 90 80 70 60 13L 6L 50 HET 40 HET (WS) 30 20 10 0 2000 2003 2005 2007 2010 2013 2015

Community Partners are Important

Youth education plan Create sense of hope and empowerment that they themselves can affect the future of our water Understand how the City has managed water in the past, what changes have been made to improve, and what other changes must still be made Must have a holistic view of water and understand all 3 water systems “Youth” defined as school aged children aged 6 - 18

Youth Messages Value of  We rely on water for everything we do Water  It is important we protect this resource Watersheds  It is important to understand our watershed , our location in the watershed and how the water cycle works  It is important to protect our waterways for those downstream and for the whole ecosystem City of  3 separate systems Calgary  Science and technology role in 3 systems Water  Stormwater is untreated and flows directly to river Services  Wastewater is treated at one of 3 plants  Drinking water is treated at one of 2 plants  Many types of water-related careers with the City

Program balance Informal Formal Presentations to community Curriculum based in-class groups/camps presentations Community leader Curriculum support materials workshops/training/resources for teachers Outreach partnerships with Outreach partnerships with other groups other groups On-line learning Curriculum based on-line learning Field trips Curriculum based field trips

Residential Programs: Looking ahead to 2014… • Continue to focus more on direct community engagement vs mass media • Identifying and maintaining best city-wide awareness tactics • Balancing conservation vs stormwater programming • Community partners maintained and/or expanded • Continue to expand/collaborate with other business units • Integrating “the value of water” into everything we do

Yard Smart

Riparian Strategy

Low Impact Development • Increasing awareness and understanding • Leading by example • Residential applications – Yard Smart

Value of water and our watershed

Questions? Michelle Mueller City of Calgary Water Resources 403-268-2934