RES Forum info About SilverDoor SilverDoor is the world’ s leading independent serviced apartment agent. By independent we mean that we have no vested or financial interest in any of the apartments we provide. This allows us to offer our clients accommodation options which are in their best interest. We work with over 820 serviced apartment operators around the world. This includes major international brands as well as bespoke providers in smaller markets. By maintaining productive relationships with such a diverse range of providers we ensure that we meet the growing demand for serviced apartments in new and existing markets. To make an enquiry visit the SilverDoor website – www.silverdoor.co.uk What SilverDoor do The SilverDoor team consists of ninety-five people based in Chiswick, west London. Our service is completely free and each client is assigned a dedicated Account Management team to organise every element of their search and stay. We pride ourselves on responding to enquiries quickly and in accordance with any service-level agreements which have been arranged with our clients. In an effort to constantly improve our service, we travel the UK and the world inspecting apartments on behalf of our clients. Our business is 98% corporate and the knowledge we have about this sector ensures we provide the right accommodation for extended stay project workers as well as relocating families. We’ve been ranked in the top twenty in the Sunday Times Best Small Companies to Work For two years running. It’s great to be recognised as a vibrant place to work and this is certainly a characteristic which is reflected in the service we deliver to our clients. Contact details For partnership enquiries contact Stuart Winstone – stuartwinstone@silverdoor.co.uk For serviced apartment enquiries contact Alex Neale – alexneale@silverdoor.co.uk
Industry trends Deregulation An issue which is getting a lot of press coverage in the accommodation sector is the UK government’s deregulation bill. The b ill is a wide-ranging proposal to change restrictive legislature which no longer has practical use. The most important aspect of the proposed change, from a serviced apartment perspective, is Clause 34. Clause 34 specifically relates to the short-term use of accommodation in London. The Government reasons that with the development of the internet, and changes in the way that people want to use their home, that the existing provisions should be relaxed so that property owners in London can let out their premises as temporary accommodation. London Councils oppose the move. They believe a change will further increase the cost of rent and may reduce the supply of accommodation for those living and working in London. There’s also likely to be an element of favouritism by councils towards hotels due to the business rates that can be achieved. We cautiously welcome the changes to the forty year-old- laws. It’ll make it easier for owners of apartment buildings to operate them as serviced apartments and therefore will increase the amount of choice available to our clients. On the negative side, it’ll be easier for private individuals to let their apartments or spare rooms via services such as Air BnB. A real concern for companies that offer a lump-sum relocation model is that there may be a tendency amongst assignees to select an accommodation model based purely on price. This is opposed to one that offers corporate-orientated serviced apartments which conform to the necessary legal, health and safety regulations. Further reading: http://www.theasap.org.uk/news/198512/Clause-34---ASAP-urges-Government-to-protect-customers-.htm http://www.hbaa.org.uk/content/changes-afoot-safeguarding-new-serviced-apartments http://www.publications.parliament.uk/pa/bills/lbill/2014-2015/0033/15033.pdf
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