REFRESHING YOUR CLUB’S PUBLIC IMAGE Charles Bruce Watterson, Rome Seven Hills Rotary Discussion Leader
#1 Image Essential Encourage your Club’s President and Public Image Chairperson to develop a PR plan and work to revitalize your online, print, and overall look.
THINK ABOUT IT… Who we are and how we present ourselves matters. Brings our values to life to ensure our actions support our words Establishes our voice to reflect our distinct character Clarifies how we present our offerings so people understand what we do and how they can engage with us Refreshes our visual identity to energize our look and feel while celebrating our heritage A PR Plan ensures each club fulfills the goal
A PR PLAN… Is vital to the success of your leadership plan 2015-16 Following the DaCdb Calendar is one The DaCdb District and Club Calendar Rotary International Calendar Including Areas of Focus Months predictor of success Updated October 2014 Effective 2015-16 Rotary Year Month Focus July Undesignated August Membership and Extension September AOF: Basic Education and Literacy October AOF: Economic and Community Development November The Rotary Foundation December AOF: Disease Prevention and Treatment January Vocational Service February AOF: Peace and Conflict Prevention/Resolution March AOF: Water and Sanitation April AOF: Maternal and Child Health May Youth Services June Rotary Fellowships
LIST YOUR PR GOALS… Wake-Up Call: Do a goal check every month to see how your PR efforts are paying off. Pair the internet-savvy members with those who are less experienced and help them navigate the club website. Help members register for a MY ROTARY account.
INVENTORY ALL CLUB MATERIALS Dust Catchers (out-of-date materials) should be stored away…and members should be focusing on the most current icons using Public Image toolkit materials.
SIMPLIFY THE PR PLAN Rotarians are smart, compassionate, persevering and inspiring… Y our club’s PR Plan should reinforce the following words in all forms of communication (especially in reference to member’s leadership and service): Knowledgeable Per erce ceptiv ptive Confident Thoughtful Sincere Engaging Purposeful Upbeat Hopeful PI Goals Should Always Stress Visionary Our Voice: Courageous Who We Are!
REFRESHING Your Club’s Public Image #2 Image Essential Use social networking and RI's Public Image Resources to publicize action-oriented service, membership and fund-raising efforts.
THE TOOLKIT Why not train your brain to use the following image standards?
Arial Narrow type was used for the official slogans A variety of type sizes add synergy to the overall look The official blue and gold colors added dimension to the otherwise flat surface STANDARDS WORK The Masterbrand signature and Mark of Excellence appear prominently The video features members “voices” thanking non- Rotarians and community leaders for their support
PRE- PLAN YOUR PR APPROACH…
HINT: Look at the foreground and background, the use of vivid colors, the action/emotion, and most importantly, the sharp focus. Think like a reader and a reporter! If you could only choose one that best represents your club, which one would it be? WHICH PHOTO WORKS BEST?
Pride in Programming: Kudos to our talented GRSP students who bring an international flair as well as a heightened cultural awareness to our Georgia Rotary family and local communities. WORKS BEST IN CLUB SCRAPBOOKS AND GRSP PROMOTIONAL MATERIALS
PREFER ACTION AND EMOTION
Don’t be afraid to layer words or the official “wheel” mark on photos of your club in action…but please double check for readability. Content over Decoration!
VISUALS NEED VERBALS
YOUR PR SIGNATURE Are your club members engaging with non- Rotarians and partnering with other affiliates? Let the public know!
REFRESHING Your Club’s Public Image #3 IMAGE ESSENTIAL Are you promoting and defining our Core Values – Fellowship, Integrity, Diversity, Service and Leadership
A MOBILE-FIRST , CLOUD- FIRST WORLD… Where does your club stand? How are your members touching the hearts and minds of your community? Use social media and the PI toolkit to tell your story. Prove your worth: Apply for a Zone Public Image Citation. It matters to your members.
REFRESHING Your Club’s Public Image #4 IMAGE ESSENTIAL Emphasize vocational and humanitarian service to Rotarians and non-Rotarians alike
Tina Hollcroft, International Service Chairperson, Eastern Hemisphere The Rotary Club of Greene-Putnam Counties Joanne Tolleson, District Training Coordinator The Rotary Club of South Forsyth County George Pirkle, Literacy Chairperson The Rotary Club of Forsyth Tina Hollcroft County WELCOME OUR NEXT PRESENTERS George Pirkle Joanne Tolleson
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