Recently, several industries have experienced their digital revolution... Industry: Digital Revolution Digital Actors: UBER Transportation AIRBNB Hotels JUSTEAT Restaurant And many more... 2
The health industry has also taken a turn at experiencing this revolution Medical appointments What about care for the eldery ? 3
CONTEXT Lack of innovation in the The aging population care industry baby boomers (50-65 years) The isolation of the 15 connected to the internet elderly population million of baby boomers are The strong will from elderly caregivers for an elderly, person (over 75 years) to age 32 % dependent parent (+75 at home rather than in a years) retirement home 4
PROBLEM How to enable baby boomers to ensure home support, in the best of conditions, for their parents ? 5
SOLUTION Mercijosephine.fr The commercial and technological innovation to revolutionize the sector towards assistance for the elderly. 6
SOLUTION : How ? We make it easy Online Reservation (smartphone, tablet, computer) or via our connected button Reserve what you need, when you need it, and where you need it to be 7
SOLUTION : How ? We make it social An application for the entire family Stay informed of the visits from our care professionals, share the day-to-day life of your loved ones and your family photos 8
SOLUTION : How ? We make it safe Integration of connected objects concerning health and wealth fare Even from a remote distance , our care professionals continue to ensure the well-being of your family (Hydration, sleep, heart rate, medications, effective presence, etc) 9
SOLUTION : How ? We make it better We propose the best care professionals We remunerate our care professionals 25% more than the average pay scale in order to attract and retain the best of candidates . 10
BUSINESS MODEL A digital agency Upscale 8 proposed A rate per hour backed by strategic services service / no nursing homes positioning commitment who comply with legislation in force within that sector. 11
TEAM A complementary and passionate team located in Luxembourg CMO CTO CFO CEO Judith ROULLON Maïté JEANROY Geoffroy MAURY Romain BAROAN Master’s Degree Master’s Degree Master’s Degree Master’s Degree in Finance in Marketing in Computer science in Economics SKEMA Business School EPITECH ISCOM Louis Pasteur University 7 years as finance and tax advisor 3 years as engineer in web 10 years as Marketing Manager 15 years as consultant and mobile development and financial controller Dentons Luxembourg Banque internationale à Deloitte Luxembourg Easy development web Luxembourg Luxembourg Stock Exchange Start-up experience LevelUp - Suite Linc SA ATOZ Luxembourg Dentons Luxembourg Self Entrepreneur 12
MARKET French perspectives (1 st targeted market) Senior and of the seniors have a 57 % 32 % have an Internet access positive image of internet internet Senior Seniors incomes It could be 55 to 60% of (net of any tax) : standard of € 122 billion or 43 % of revenues in 2020 living revenues in France hours worked / year for of fragile people dependent people Assistance 4,5 500 1,21 assistance for seniors (often more than or people with to senior million million million 70 years old) ...and 0 hour booked reduced autonomy from Internet 13
MARKET The European perspectives Germany 22.3 people over 65 100 % people over 60 receiving a pension million United Kingdom 14.9 people over 65 100 % people over 60 receiving a pension million Belgium 2.7 people over 60 million 14
MARKETING AND COMMUNICATION STATEGY Funnel developpement • Define targets • Define marketing approach PL PLAN • Built digital marketing strategy and PR approach • Define content strategy • Define KPI’s START • Organic SEO focused • Develop social media content MAK AKE E KN KNOWN • Built digital audience • Built and promote digital content • Start PR actions • Built partnership with influencers • Test SEA campaigns focused on aquisition • Determine best aquisition CON ONVE VERT RT channel and optimize it • Launch affiliate GROWTH program Provi vide de ENG NGAGE GE incen enti tive ve to reco comm mmen end
FINANCIALS N N+1 N+2 N+3 N+4 Number of seniors 198 624 1 120 1 741 2 554 helped Income (K € ) 1 284 7 549 16 861 28 032 42 152 Charges (K € ) 1 534 6 815 14 279 22 897 33 572 Profits/Losses (K € ) (250) 734 2 582 5 135 8 580 16
COMPETITION Competitors • Physical agencies : O2, Petit-fils, Vitalliance, etc • Start-up (France) : Oxilia Competitive differentiation • Disruptive technologies + • Upscale strategic positioning Proof of concept in US • Joinhonor (reward as “Best new Startup” in US in 2016) • HomeHero 17
AGENDA 06/03/2016 04-06/2016 01/07/2016 Date posted online for Recrutement of initial Opening date for the Joséphine’s first “Merci Joséphine www.mercijosephine.fr agency” Grandmother’s Day 18
“ Our mission is to help our parents continue to live at home with joy, comfort, and grace as they age. ” Do you know many more rewarding mission ? Join us in the transforming process of assistance to the elderly The precursors of today will be the leaders of tomorrow Don’t miss the train …!
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