Raya Contact Center Investor Presentation November 2017 1
I. Introduction to Raya Contact Center
A Leading Egyptian Provider of Business Process Outsourcing (“BPO”) Services Company Synopsis Key Metrics RCC is a leading Egyptian Provider of BPO Services. Founded in 2001 by Raya Holding for Financial #1 ~20% Investments, the Company offers a variety of services to clients in Europe, Middle East & Africa Market Position in the Market Share in the Egyptian (“EMEA”) Region Egyptian CCO Market (1) CCO Market (1) Comprehensive provider of BPO services, offering i) Contact Center Services , ii) Professional Services , iii) Back Office Services, and iv) Inside Sales Channel Management Services 8 Recent expansion in the GCC in 2014 and Eastern Europe in 2015 through launching 2 >5,702 Facilities in Egypt, UAE and onshore/nearshore facilities in Dubai, UAE and Warsaw, Poland that became operational in # of installed workstations Poland 2015 and 2016, respectively as of 9M 2017 as of 9M 2017 Awarded several highly accredited quality standards and certificates (COPC, ITIL framework and PCI-DSS) >102 Clients >25 Languages Served in EMEA Region Offered RCC’s Vision and Mission Vision To be the preferred Business Process Outsourcing Partner in EMEA 78% EGP557MN 9M 2017Revenue Offshore Revenue in 9M-17 Committed to provide world class service through: Focus on client and end user satisfaction Competent and motivated people Deployment of state-of-the-art technology EGP163MN EGP124MN Mission Streamlined processes & continuous improvement of quality management system 9M 2017 EBITDA 9M 2017 Net Profit Industry best practices 29.3% Margin 22.3% Margin Cost-effective operations Maximize shareholder value Become a distinctive Multi-regional & Multilingual BPO player within EMEA 66.0% Build a sustainable leadership position as a "Champion" in the GCC region ROAE (9M-17) Goals Extend leadership by becoming a "Challenger" in the European market Aspire to pursue a "Global Challenger" path Financial Metrics (2) Operational Metrics Note(1): According to Everest Group, Contact Center Outsourcing Offshore Market Overview and Country-Specific Supply Market Analysis Report, 2017; Note(2): All numbers based on Egyptian Accounting Standards; 3 Raya Contact Center Investor Presentation
Track Record of Growth Expanded into a new Launched its 1 st European onshore RCC was established with Increased its stake in Established strategic alliances Acquired a major regional building in Maadi an initial capacity of 200 C3 to 85% (1) with International Tier 1 service key account in telecom & delivery center in Warsaw, Poland Tech. Park with an workstations providers from India & the US media sector in the Middle Signed a strategic partnership additional capacity of East agreement with a leading airline 200 workstations company serving the Middle East, reaching a total of 800 African and European markets work stations support out of Cairo 2001 2007 2009 2011 2013 2016 2015 2017 2006 2008 2010 2012 Acquired a 25% stake in The Call Center Launched a new 700 Launched the new building in Signed hosting agreements Launched its 1 st regional onshore Secured a leading Company (“C3”) (1) in order to benefit from workstations call center Maadi Tech. Park with a total with major regional and telecom & media delivery center in the GCC “Dubai C3’s international client base facility in Abasseya district capacity of 750 workstations global organizations operator in the GCC Outsource City” region Moved operations into a new building, Increased its ownership in C3 Became a listed company on EGX to 100% (1) RCC IPO Apr-2017 increasing total capacity to 800 workstations CAGR: 23.3% 5,700 # of Workstations 4,870 4,470 Evolution (2) 3,850 3,450 3,250 3,250 2,900 2,150 1,850 1,150 800 300 300 200 200 200 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017E Note(1): Acquisition of C3 was made by Raya Holding for Financial Investments in 2008 while RCC acquired 100% stake of C3 in April 2014 ; Note(2): Workstations presented here are the number of workstations at end of year 4 Raya Contact Center Investor Presentation
A Wide-Ranging Provider of BPO Services Customer Service Technical Support Account Profiling Lead Management Campaign Management Account Management Inbound Sales Tele-marketing 1% 32+ 4,570+ 69% Revenue Contribution (2) FTE (1) Revenue Contribution (2) FTE (1) 1,630+ 192+ 26% 4% FTE (1) FTE (1) Revenue Contribution (2) Revenue Contribution (2) HR Outsourcing Call Center Hosting Data Management Supply Chain Management Training and Consulting Social Media Payroll Processing Finance & Accounting +25 Languages Provided Note(1): Full-Time Equivalent workers; Note(2): Based on 9M-2017 Figures 5 Raya Contact Center Investor Presentation
Serving Multiple Clients Across Various Industries A Sample of RCC’s Client Base American multinational technology One of the largest fast food chains One of the leading European companies One of the leading multinational One of the top 3 multinational conglomerate (#1 leader in networks & globally automotive manufactures in the aviation industry telecommunications service provider security) Retail, FMCG & Fast Technology & . Automotive Travel Telecom & Media Food Consumer Electronics > 9.5mn Vehicles Produced > 87mn Passengers Fortune 500 Company > 150mn Customers Served Fortune 500 Company Annually Transported Annually Taiwanese consumer electronics Leading online food ordering One of the oldest and largest banks in Multinational car booking service A leading direct-broadcast satellite giant company in the GCC Egypt company provider Technology & Consumer Retail, FMCG & Fast Banking and Financial Technology & . Telecom & Media Electronics Food Services Consumer Electronics Covers the Whole MENA > US$4bn in Revenues Operates in 6 Countries > 300 Locations across Egypt Operating in Over 40 Cities Region Note(1): Other industries includes home appliance, real estate, government and contact center services % Contribution to Total Revenue (H1-17) 6 Raya Contact Center Investor Presentation
From Multiple Facilities in the EMEA Region 5,112 245 workstations workstations 6 1 Facilities Facility 6,359+ 65+ Employees Employees 2001 2015 / 2016 Establishment Year / Establishment Year / Operational Year Operational Year 345 1 334+ 2014 / 2015 workstations Facility Employees Establishment Year / Operational Year 7 Raya Contact Center Investor Presentation
RCC ’ s Differentiators RCC Differentiators Compared to RCC Differentiators Compared to Global Competition Regional / Local Competition Capitalize on Successful Track Record Over 1 Flexibility in Providing Tailored Services 1 Local / Regional Peers Accommodate High Value Client Segment 2 Better Cost Structure / Optimized Overheads 2 from On-Shore Destinations Serving European Clients with a Blended 3 Large Scale in Arabic / Multilingual Support 3 “ Smart-Shoring ” Capability Serve high value clients from UAE vs. Serve regular clients from Egypt Serve Egyptian and Serve Western Western European clients European clients 8 Raya Contact Center Investor Presentation
II. Key Investment Highlights
Key Investment Highlights I A Growing Industry Supported by Key Fundamentals Trends Leading Market Position in Increasingly Attractive Delivery Locations II Scalable Operational Platform Supported by a Low Capital Intensity III Comprehensive Provider of BPO Services IV Longstanding Client Relationship V Highly Skilled Talent Pool Leveraging on State of the Art Technology VI 10 Raya Contact Center Investor Presentation
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