Quarterly Utility Webinar NW Ductless Heat Pump Project & Smart - PowerPoint PPT Presentation

Quarterly Utility Webinar NW Ductless Heat Pump Project & Smart Water Heat Suzi Asmus (DHP) & Jill Reynolds (HPWH) Initiative Managers May 27, 2015 1 NORTHWEST ENERGY EFFICIENCY ALLIANCE

Quarterly Utility Webinar MAY 27, 2015

Agenda Q1 2015 PROJECT SUCCESSES AND HIGHLIGHTS • PROMOTIONS • MAINTENANCE • Q & A •

2015 Project Successes & Highlights REGIONAL SALES & INSTALLS QUALITY ASSURANCE PASS RATE 4,852* regional sales in Q1 84% initiative to date • • 101,158* total regional 2 inspections in 2015 • o sales since 2007 (includes non-incented and MANUFACTURED HOMES incented) 30* installs in Q1 2015 • 1,600* total incented sales in • 2015 (through Q1) o 37,770* total incented MARKETING ductless installations since 2008 Phased out cooperative marketing • program and Facebook page OUTREACH Provided Mitsubishi-Gensco • Presented at 6 supply chain • promotion packet to market events, supporting over 400 attendees Rebranded resources available • this summer *Estimated totals as of June 4, 2015

Promotions

Promotions MITSUBISHI - GENSCO 0% interest financing for up to 25 months on all electric heating • and cooling products OR Up to $400 in instant savings on select ductless systems • To qualify for either offer, a Mitsubishi Diamond Contractor must • install the system Double and Triple Diamond* Contractors offering reduced • pricing: March 26 to June 25, 2015 All Diamond Contractors offering 0% financing: March 26 to June • 15, 2015 Access the digital promotion packet here for resources to • communicate this opportunity to your customers *Note: The Double and Triple Diamond designations are not consumer facing

Maintenance

Maintenance QUALITY INSTALLATIONS AND CONSUMER EDUCATION 84% pass rate initiative to date • 87% ‘satisfied’ with required maintenance • 59 utilities currently performing QAs • RESOURCES Homeowner’s Guide • Best Practices Installation guide • Best Practices Webinars • Manufacturer’s operation manual • New ‘smart’ units • MAINTENANCE Rebranded resources strengthens maintenance language • QA Inspections are a great opportunity for improved maintenance • `

Thank You Suzi Asmus Initiative Manager sasmus@neea.org Direct: 503.688.5407 Visit GoingDuctless.com for more information

NW Ductless Heat Pump Project & Smart Water Heat Marketing Updates New messaging, templates and websites May 27, 2015 NORTHWEST ENERGY EFFICIENCY ALLIANCE 10

Research and Messaging  Ductless Heat Pumps  Saving money and energy  Increased comfort and control  Reliability and good investment  Heat Pump Water Heaters  Saving money and energy  Reliability and durability  Control 11

New Initiative Name No more Smart Water Heat… Hot Water Solutions  …is coming soon! 12

Creative Concept Testing: DHP 13

Creative Concept Testing: HPWH 14

Utility Resources: DHP and HPWH  Messaging matrix  Advertising  Online banner ads  B&W and color print ads  Radio spot  Direct mail postcard  Collateral  Sales sheets, homeowners guides  Installation best practices guides  …and more 15

Website 16

Website: Utility Integration 17

Website: Utility Integration 18

Website: Utility Redirection 19

Next steps  Outreach (June)  Website customization training (July)  Website launch/assets available (July) Questions? 20

Thank you  Jill Reynolds  Suzi Asmus  Initiative Manager  Initiative Manager  jreynolds@neea.org  sasmus@neea.org  503.688.5460  503.688.5407  Becca Yates  Sr. Marketing Manager  byates@neea.org  503.688.5450 21

Quarterly Utility Webinar Presented by Smart Water Heat

Agenda Q1 2015 SUCCESSES & HIGHLIGHTS  PROMOTIONS  FEDERAL WATER HEATING STANDARDS  AIRGENERATE MARKET SUPPORT  Q&A  Presented by Smart Water Heat May 27, 2015 23

2015 Program Successes and Highlights REGIONAL SALES & INSTALLS QA INSPECTION PASS RATE 6,632 initiative to date 83% initiative to date   5,730 Tier 1  902 Tier 2  REGIONAL PROGRAMS 3,481 in 2014  43 utilities offering  3,197 Tier 1  programs 284 Tier 2  MARKETING Collaborated with GE on  Spring 2015 campaign Created and delivered  Federal Standards Update webinar and informational flyer Presented by Smart Water Heat May 27, 2015 24

2015 Program Successes and Highlights NEW BRADFORD WHITE TIER 2/3 HEAT PUMP WATER HEATER Available in 50- (RE2H50R10B) and 80-gallon (RE2H80R10B) sizes  Both models are listed both as Tier 2 and Tier 3 qualifying units  To achieve Tier 3 efficiency, the units must be manually placed in  “Cold Climate Efficiency” mode The Aerotherm is available exclusively in the wholesale channel  Visit Bradford White’s website for product details  Presented by Smart Water Heat May 27, 2015 25

Promotions Presented by Smart Water Heat

Promotions GE GEOSPRING PROMOTION Applicable to Tier 2/3 GeoSpring 50- and 80-gallon models  $300 manufacturer markdown through December 31, 2015  GE retailers and wholesalers determine pricing individually  Some retailers offer additional markdowns, contact your local  GeoSpring retailer GE and Smart Water Heat marketing campaign will peak in mid-June  Digital promotion packet available here  Presented by Smart Water Heat May 27, 2015 27

Federal Standards Presented by Smart Water Heat

Federal Water Heating Standards Took effect April 16, 2015  Electric water heaters larger than 55-gallons must be HPWHs to  meet the new standard Resources to support utility communications with contractors  and customers available here Presented by Smart Water Heat May 27, 2015 29

AirGenerate Market Support Presented by Smart Water Heat

AirGenerate Market Support Strategy AirGenerate has ceased operations  De-listing and Remediation FAQs available here  AirGenerate Remediation Strategy  Smart Water Heat collaborating with the HPWH Work Group  to develop regional market support strategy Strategy development is nearing completion  Presented by Smart Water Heat May 27, 2015 31

AirGenerate Market Support Strategy AIRGENERATION REMEDIATION PLAN DETAILS Discussion of tentative details  Final details to be released via bulletin  Presented by Smart Water Heat May 27, 2015 32

Thank You Jill Reynolds Initiative Manager jreynolds@neea.org 503.688.5460 Presented by Smart Water Heat May 27, 2015 33