Pups in Peril Alyssa, Baylee, Zjori, Hannah
Objective Bring in funds through spreading awareness
Research
Pups in Peril ● Nonprofit Organization ● Rescues dogs of all ages and breeds ● 20 dogs currently
Products & Services ● Rescue ● Rehabilitate ● Foster ● Veterinary Care ● Placement
Consumers & Competition Demographics ● Families ● Other dog shelters
Interest & Action We want to bring We want families to act by interest/awareness to the donating money, or adopting company. a dog.
SMART & SWOT S - increase in funds S - emotional pull M - diff. from start to finish W - no events, no presence A - YES! O - host events, increase media presence R - YES! T - other shelters T - 3 month campaign
Creative Strategy
“Happiness, we all want it”
“Creating happiness for people and pets… One set of paws at a time”
Meet the dogs!
Thank you for your donation!
Media Strategy
Media Strategy ● One of the biggest issues with Pups in Peril is their lack of involvement on social media. ● We plan to sign them up for new sites and update their current sites they already have. ● Their website now is pupsinperil.org ● Their facebook name is Pups In Peril
Social Media Improvements
How Can You Get Involved? ● Follow the social media outlets ● Spread the word about the organization ● Donate or adopt to help the dogs who are suffering
Promotions/ Events
Promotions & Events ● 2 Pop-up shops ● Pawnations ● Pups in Peril Bash ● Pups in Peril 12 month calendar ★ 3 month campaign ● Peril(Puppy) of the ★ $5,000 Donation Goal week ★ Goal of 10 adoptions ★ $1,500 budget
Pawnations - A quick link for donations ➔ Located at the top of all media cites - Special hours for different dogs ➔ If you like, Donate! 1. Increase donations, due ★ Zero Cost to easy access and ★ Easy to use emotional pull ★ Direct way to 2. Attractive appearance help for followers 3. Un-missable
Pups in Peril Calendar - Puppy per month w/ possible sponsor - Feature all U.S. & National holidays - Puppy’s birthday ★ Low cost; $9.82 prints/ free s/h after 30 prints w/ overnightprints.com ★ $12 per calendar (order only] ★ Bring in sponsor’s -> Bigger crowd ★ Increases adoption & Donation rate
Peril(puppy) of the week - Chosen by followers Pups in Peril - Promoted weekly - No cost ★ Increase traffic on media cite ★ Increases interaction ★ Adoption rate will increase Peril of the week goes to dasher ! Thank you ★ With the Pawnations logo -> everyone who voted ! #PupsinPeril increase in donations #Pawnations #1SetofPaws
Pop Up Shops w/ Pups in Peril Ida Reed Dog Park @ 4:30 p.m. ● - January 14 - February 11 A different small Venders per shop ● Puppy’s split days for attendance ● Offers Pictures ● - Camera w/ portable printer playing w/ puppys ● $130 Polaroid zip mobile printer ★ Khols.com Increase in donations & adoptions ★ Funds increase from vendors ★ Chances to sale calendars ★ Interaction with media pages ★
Pups in Peril Bash On National Puppy Day, March 23 @4:30 p.m. ● Splashing with the pups ● Paw painting ● Hide and seek the doggy treat ● Peril Selfies ● Pawnations Corner ● Adopt a Peril window ● Vendors Paw Prints Ave. ● ★ $300-$400 Budget ★ Increase in all goals Donations, adoptions, interactions, & funds ★ more publicity
Evaluation Did we increase donations? ● Did dogs get adopted? ● Do more people know about Pups in Peril? ●
Overview Our goal is to bring more donations to Pups in Peril by spreading awareness through social media and events.
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