Productathon: Final Presentation MENTOR: APARNA MOHAN BY: ANIRUDHA BHARADWAJ
Table of Contents Pg No : 3 Defining the problem (What is) 6 Customer Personas 12 Prioritization 16 Mockups and User feedback 20 Metrics to evauate success:
There is very less participation in volunteering events by Duke students ( can be generalized) in organizations in and around RTP, Raleigh, Durham. Duke has a student population of Defining the around 17,000 and total strength of problem (What is) 26,000 and yet there is minimal participation in volunteering events. There around 150 NGOs/NPOs within a radius of 50 miles and their outreach yo student community is very less.
Market Analysis • Industries who don’t have a strong marketing team will face issues of reaching customers. • For ex: A local artist who is performing over the weekend will have a tough time reaching out to a music enthusiast. • NGO’s don’t promote and the knowledge about the need of volunteers is very limited to the crowd. Also, many of them volunteer only for meeting certain criterion or to graduate
I interviewed 28 customers and we identified the users based on these factors: 1) Native Americans ( To get user stories which will help an “American problem”) Interviews: 2) Undergraduates (They will be here for 4 years as opposed to graduates) Our used cases were based mainly on students, considering the fact that will be eager to volunteer and also, they will have some amount of free time as compared to family men.
Customer Personas Personal life: Professional life: Tim is a 20-year-old junior majoring . Tim heads the undergrad housing and in Computer science at Duke recreation team. He interned at XXX University. He thinks he is very company this summer and was fortunate and grateful for what he awarded the best intern of this has and wants to give back to summer. He manages his time society. He is very busy with his brilliantly and prioritizes everything tight schedule at school, but will very well. He wears different hats and find sometime during the weekends still performs his best at everything. where he can relax and chill. Social life: View on volunteering: The Nice Guy Tim loves volunteering and thinks it Tim has been an active volunteer and is an integral part of his life. He loves to volunteer. He is a part of a started helping out the lesser couple of organizations at Duke and fortunate from the age of 7. He works closely with them. He feels derives intangible happiness he has limited knowledge finds it helping people around him also he super tough to find out NGO’s in and loves to meet new people and get around Durham. a broader perspective of life.
Customer Persona-2 He is a very social person and likes Thomas is a 21 years old undergraduate to meet new people whenever he student from France. He is currently can. He is curious about different . studying at Duke University majoring in cultures and loves spending his time Public Policy. He was born and brought getting to know people from up in Virgina from a well to do family. different backgrounds. He is also He is interested in pursuing a career as a an avid reader of fiction and can mechanical engineer working on green be found in the library a lot of energy times. In his school curriculum, volunteering was optional and did not have credits associated to it. Thus, he does not have any significant experience in volunteering. He has been a part of blood donation camp and in a ‘Go Green’ campaign which was organized by his school. He has volunteered earlier but not very interested in volunteering for organizations. He has done volunteering in the past only for the credit and to graduate from his school He feels if he must dedicate his time on self-development and master a skill rather than volunteering
I chose Tim as the main persona because of the following reasons: Customer 1) Population: From our survey and interviews we found out that Tim represents a large population and Prioritization: their persona can be generalized easily. 2) Youngsters / college students : Most of the youngsters generally think working for an NGO gives them more social attractiveness and it is more kind of for getting attention rather than the older population who do not do it for social media visibility.
Customer journey mapping (What If) The most important pain-points were: 1)They have very limited/no knowledge about the NGO events happening in and around Durham. 2)Even though they have a tight schedule, they find time during late evenings and weekends and NGO’s timings is not flexible. 3)They prefer to go in groups along with their friends and transportation is a big issue for them.
Re-iterated Jobs to be done: Refine THE JPG OF THE WHOLE PROBLEM REITERATED THERE IS A LOT OF COMMUNICATION GAP THE SCOPE OF THIS JOB OF CONNECTING AND JOB TO BE DONE WAS TO CONNECT THE AND UNDERSTANDING ISSUES BETWEEN THE 2 STUDENTS TO NGOS CAN BE EXTENDED TO THE STUDENTS/ PEOPLE TO THE VOLUNTEERING PARTIES. GENERAL POPULATION AND HELP PEOPLE IN EVENTS AND AROUND DURHAM BENEFIT FROM THIS.
Brainstorming : •Keeping the prioritized persona in mind and to solve their problem. We started of thinking divergently and later started converging as we started to get similar ideas. •After careful prioritization , we Came up with a solution which is highly impactful and feasible. •We tried to develop an MVP to test and rapid prototype in the next phase.
Prioritization: Convergent thinking and concept development
Selected Ideas and MVP: • After mapping it through impact vs feasibility map I prioritized it and produced 3 solutions 1)To solve transportation issue : There are duke communities which have prayers at Duke chapel regularly. They do a lot of volunteering work and the people who come there are adults and they can help students transport. They volunteer regularly in and around RTP and they might be willing to help students with transportation. Additionally, Duke can arrange pick-ups and drops on specific days and times which will benefit all the students and they can set their schedule accordingly and, go along with their friends. 2)To solve awareness issue: There can be a tab called NGO/volunteering on Duke listings. NGOs can update the need and timings of the work there and people can check that regularly and be posted about the happenings. This can serve as a common listserv instead of having listserv’s for individual organizations. Additionally, there can be postings in weekly news letters which we receive from Pratt or GPSC and the contact info of all the NGO’s that require help. 3)To solve communication issue: Students are willing to volunteer but they need the timings to be very flexible. Sitting down setting a schedule of available timings can help a lot in this aspect. Also, there must be mutual help amongst NGO’s, they should have a common pool of details of all the people who volunteer and they should redirect volunteers from places where there is excess to places where there is scare of volunteers.
Sketching, wireframing and prototyping (What works) https://dukeproduct.invisionapp.com/overview/Volunteering-Duke-list- ck2qay1bl0ihd01ciypz0m9t3/screensv=%2B0nT%2F2rIWoGvakBwqfZp0g% 3D%3D&linkshare=urlcopied
Wireframing continued...
Mockups and user feedback: https://invis.io/AGURKUUTSUC
Mockups and User feedback continued....
Mockups and user feedback continued.... User feedback: Anna: This is solving almost all of my problems, I can know all the events at one place, I can ask my friends availablity, I can get help for travelling too. I am excited to use it . David: It is very easy to use. I like how it offers a description of the volunteering opportunity. It is a one stop shop if I want to volunteer.
Storyboarding:
Metrics to evauate success: Number of users who click the button volunteering and succesfully go volunteer resulting in the increase of engagement Students feedback for having a one-stop shop for all the volunteering events happening in and around durham NGO's/NPO's feedback to evaluate increased engagement and easiness of travel from university to the location.
Thank You !!! I hope to have an impact on Questions ?? volunteer engagement with this project
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