Pro mo tio n, Spo nso rship, F undra ising & Gra nts Ro g e r Ba b o lka Ma na g e r, E c o no mic De ve lo pme nt E ma il: rmb @ wa ttle ra ng e .sa .g o v.a u
Pro mo tio n Definition; An activity that supports or encourages a cause, venture, or aim • The act or fact of being raised in position or rank • The act of furthering the growth or development of something • …..it’s part of an overall marketing strategy
I t ne e ds to b e pla nne d What are you trying to achieve? • What are other organisations doing in your field – you need to be different to standout • What is the promotion/advertising type(s) to be used (e.g. Print media advertising, online advertising, SMS, mail- • out, giveaways, media releases, social media campaign) ? How and when will you use it – will it be for a single event or an ongoing campaign? • Define the cost of each planned activity • Allocate a responsible person(s) to see this activity through to the end •
Spo nso rship & F undra ising Obtaining sponsorship or fundraising needs some thought and planning! Current evidence suggests that: When the economy is travelling well, businesses and individuals have discretionary funds available to support • organisations. However, as the economy contracts this discretionary dollar is usually diminished. • Potential sponsors apply more scrutiny. This means a more critical analysis of the benefits of any sponsorship is • applied.
Wha t a re Spo nso rs lo o king fo r? A return on their investment! • Increase market share – getting more business from a targeted group (e.g. your members and supporters) • Enhancing the business “image” in the broader community by an “association/relationship” with your organisation • Some business owners may simply love and enjoy the sport and/or the club or organisation • Sponsors want to be associated with success • ….they want to feel valued by your club or organisation
Wha t c a n yo ur c lub o r o rg a nisa tio n o ffe r? Access to your club’s membership base • Access to your social media presence • Advertising space • Invitations to events • Free tickets or free admissions to events • Opportunity to host associated lunches, dinners etc. • Placement on official guest lists • Opening functions/coin toss • Presentation of awards • Name and logo on programs, invitations, other printed posters, flyers, newsletters • Name and logo on media release letterheads and media packages • Name mentioned on community service radio announcements and/or radio advertisements • Clothing opportunities e.g. caps, shirts or shorts • Name and logo on awards and trophies • Possible introduction to other organisations/people that potentially might buy their product/service • Naming rights to event/s • On-site displays and/or sales opportunities •
Pre pa re a pro fe ssio na l pro po sa l Plan well ahead – take time to do this right • Allocate appropriate resources – a budget and human resources…..with the right skills set • Provide a range of options for sponsors – try to avoid the Gold/Silver/Bronze approach • Do some back ground checks on the organisations you’re going to approach – personalise the approach • Don’t send out the same letter each year •
Se rvic e yo ur spo nso r! Never promise more than your organisation can deliver - If you promised it, then deliver it! • Allocate a member of your organisation to each sponsor – Develop a regular effective communications strategy • Review the sponsor relationship midway through the year- check that you’re delivering on the arrangement • At the end of the season/period undertake a formal survey to ALL sponsors – what worked & what didn’t • …..make the sponsor feel valued
Gra nts T he re is an art to de ve lo ping a stro ng and suc c e ssful g rant applic atio n, and in mo st c ase s are ; Co mpe titive b a se d and $1 fo r $1 (minimum) • Ga nt g uide line s g e ne ra lly sta te wha t is e lig ib le a nd ine lig ib le . CHE CK • I f yo ur pro po sa l is c o nside re d pa rt o f yo ur no rma l/ c o re a c tivity, the n yo ur a pplic a tio n is • unlike ly to b e suc c e ssful.
Re a d a nd fo llo w a pplic a tio n g uide line s & rule s Do no t le ave any se c tio n o f the applic atio n b lank • No t pro viding the c o rre c t info rmatio n, g o ing o ve r the wo rd limit, using the • inc o rre c t fo nt, no t pro o f-re ading yo ur wo rk, e tc . will le ad to an unsuc c e ssful applic atio n. T alk to pre vio us g rant re c ipie nts • Co nside r ac c e ssing e xte rnal suppo rt in de ve lo ping an applic atio n •
Suppo rt the a pplic a tio n with c urre nt, c re dib le da ta a nd sta tistic s - in mo st c ase s yo u • will b e ab le to inc lude attac hme nts to an applic atio n De ve lo ping a c o mpe titive g ra nt a pplic a tio n ta ke s time - Spe nding thre e to fo ur • we e ks drafting the g rant applic atio n is no t unusual L ate applic atio ns are ne ve r ac c e pte d. •
www.business.sa.gov/Grants-and-support-services/Grants www.grants.gov.au www.ofv.sa.gov.au/grants www.grantassist.sa.gov.au
Any q ue stio ns? He lp us he lp yo u, b y c re ating a g e ne ric e mail addre ss fo r yo ur o rg anisatio n
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