Private Label Dates Based Vegan Protein bars The food industry in - PowerPoint PPT Presentation

Private Label Dates Based Vegan Protein bars

The food industry in Europe is undergoing a major change due to food Mega- Business trends that are shifting consumer preferences towards nutrition bars. The Protein bar category is expected to grow at 22% CAGR to EUR 923M by Outlook 2023*. In most cases bars fulfill all mega trends in the food industry: High protein Low sugar Convenience Plant content content (on-the-go) based Source : Euromonitor, Passport. SeeAppendix

Newon Food Plant-based protein bar commercial information Characteristics Vegan protein bar Plant-based protein bar 45 g, 11g protein content* Net weight 45 g Distributor‘s price 0,43 EUR + VAT Quantity of bars in the 12 units box (display) Box (display) net 540 g weight Number of boxes 16 units (display) in the transport box Net weight of transport 8,64kg box Number of transport 48 units boxes in the pallet *See appendix. Product specification. Pallet Net Weight 414,72 kg

Join #eatCheatless movement 2020 01 30

You don’t need to be a hero to live a Cheatless life. It is actually very simple: stairs instead of an elevator, thirty-minute walk instead of a five-minute ride, an occasional protein bar instead of your every fifth triple-cheese-pizza snack. A life you could totally live.

Target market “Label Seekers” Identified as young, affluent, educated Millennials. • Age – 18-30 years old. • Skewed towards females, Urban lifestyle. • Understand nutrition well and are educated. Workout is their lifestyle. • Participate in #eatCheatless #cheatclean , #cheatday, #cheatmeals pop-culture. • Needs: Nutritionally superior, ingredient-safe. • Tend to use protein bars to meet daily nutritional goals. USE: Post Workout Quick Non Guilty snack

Target market “Casual investigators” Are beginning to read nutrition labels, “scan” the ingredients. • Age - From 25 years. • Skewed towards females, Suburban and Urban lifestyles. • Health aware but not obsessed. • Have limited knowledge on nutrition. • Needs: Gluten Free, Free From, Recognizable ingredients are perceived as “healthier” food. • Tend to snack more, less meal preparation. USE: Snack as a meal replacement. Instead of fast-food.

Cheatless, 60 g Protein chocolate chip cookie dough bar Cheatless 60g X 12 units Flavored with chocolate pieces and gluten-free chunks of protein biscuits of our production. The product contains in a display box 20 g of protein, less than 3 g of sugar. A very satisfying snack for those in a hurry, on the road, at work or at home, to rebuild strength after a workout.

Cheatless, 60 g Protein Almond Bar Cheatless 60g X 12 units It contains 22 % crispy roasted almonds. The product contains 20 g of protein, less than 3 g of sugar. A very in a display box satisfying snack for thosein a hurry, on the road, at work or at home, to rebuild strength after a workout.

Cheatless Orion Whey, 45 g Protein bar with chocolate and coconut Extremely soft and nougat bar texture. Cheatless 45g X 12 units The new generation milk protein used in the product in a display box allows the product to remain soft for up to 12 months. We are one of the first manufacturers to offer such value. 14 g of protein, less than 2 g of sugar. A great dessert alternative

Commercial info Cheatless 60 g SRP 2,5 EUR Retailer‘s price 1,3 EUR + VAT Distributor‘s price 1.0 EUR + VAT Cheatless 45 g SRP 1,79 EUR Retailer‘s price 0,85 EUR + VAT Distributor‘s price 0,65 EUR + VAT

Logistics Flavor Cheatless, protein Cheatless, protein Cheatless, Orion Whey almond bar chocolate chip cookie protein bar with dough bar chocolate and coconut Net weight 60 g 60 g 45 g Quantity of bars in the 12 units 12 units 12 units box (display) Box (display) net weight 720 g 720 g 540 g Number of boxes 16 units 16 units 16 units (display) in the transport box Net weight of transport 11,52 kg 11,52 kg 8,64 kg box Number of transport 48 units 48 units 48 units boxes in the pallet Pallet Net Weight 552 kg 552 kg 415 kg Product shelf life 12 months 12 months 12 months

Cheatless High-Protein bar • World-class Nutrition : High Protein, Low Sugar • Free-From : Artificial Sweeteners, Gluten and Lies; • Clean label: Less Ingredients on the label compared to the traditional protein bars; • The Highest Quality Protein : 70% more BCAA* in Cheatless protein; *Branched- Chain-Amino-Acids • Vegetarian-friendly

Supreme Protein and Nutrition Cheatless high-protein bars contain the Fastest-Protein on Earth which has over 4g of naturally occurring Branch- Chained-Amino-Acids ( BCAA*). Why do you need it? More gain with less pain after training. Recover quickly, feel less tired and use your body fat for energy, not for its shape. But if you like it shorter: BCAA is good for you. * Big and-Crazy-Athletes- Acronym. Cheatless protein has over 72% more BCAA than any regular soy protein bar on the market.

Competitive advantages 1. Wholesome confectionary taste innovation. We solved the product cost problem of providing both: Making confectionary taste from wholesome ingredients and providing World-class nutrition. 2. State-of-art product texture. Custom-made indulgent inclusions for a big crunch time. The goal is to bring “Non Guilty Pleasure” snacking experience with no chocolate coating product.

“Non Guilty Pleasure” campaign is supported by a marketing mix: • Increase brand awareness among early-adopters. Attract like-minded people with similar lifestyles - “Label seekers”, e.g. Crossfitters. • By bringing the best value, become “Healthy fast-snacking” market brand authority. Publishing #eatCheatless - “save time and stay healthy” content over the social media. • Gain distribution in health-orientated spaces and on-the-go places, e.g. Wellness shops, Sport supplement shops, Gluten-Free, Free-From spaces, Gas stations, Coffee shops.

Thank You osvaldas@nord-management.com Cell ph. +370 61060771