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Presentation Preparation November 2015 Presentation Day Following Up Getting Ready Chiropractic Care and Practice Style Difgerences with Other Providers Paying for Chiropractic Presentation Preparation TABLE OF CONTENTS


  1. Presentation Preparation November 2015

  2. • Presentation Day • Following Up Getting Ready • Chiropractic Care and Practice Style Difgerences with Other Providers Paying for Chiropractic Presentation Preparation TABLE OF CONTENTS page 1 CHIROPRACTORS PRESENTING CHIROPRACTIC TO OTHER HEALTH PRACTITIONERS Presentation Tips page 3 COMMON QUESTIONS AND HOW YOU CAN ANSWER THEM

  3. Try to think of other questions that might come up too! comfortable. Choose the strategy that allows you to feel at ease when you’re presenting. • are the keys to a smooth presentation. Don’t worry—you don’t need to memorize! Focus on being very familiar with the content and fmow of your presentation. This will allow you to present confjdently and naturally and it will prepare you for audience questions. • PowerPoint, Keynote or Prezi. Audience members often remember visual information best— audience’s main areas of interest and focus. If the community has some particularly interesting health initiatives, especially if they are relevant to chiropractic, be ready to discuss them. And fjnally, demonstrate your knowledge of the provincial health care system and how chiropractors engage with system priorities, such as increasing the quality of patient care and reducing costs. • advance, the easier it will be to give a great answer. Some specifjc questions are discussed below. diagrams, images and videos—and slideshows are a great tool for this. If you prefer a low-tech solution, handouts work well too. The most important thing is that you feel confjdent and health care institutions and other decision makers. These presentations can open the door to long-term collaboration that benefjt patients and your practice. As a chiropractor, you are deeply familiar with the many ways patients and health care teams can benefjt • from the care you provide. Your clinical experience and expertise will help you confjdently present the case for chiropractic and collaborative care to other health professionals, executives and administrators at help. Let’s go over some presentation tips and address some common questions your audience may ask. audience members from other parts of the health care sector and their questions. The OCA is here to While you know chiropractic well, you may want to build your capacity to engage and interact with Presentation Preparation CHIROPRACTORS PRESENTING CHIROPRACTIC TO OTHER HEALTH PRACTITIONERS PRESENTATION TIPS Getting Ready Plan a presentation you feel comfortable with. Some people like using slideshow software like Practice is crucial to success. Like an athlete preparing for competition, repetition and practice Know your audience, the community and the health system. Come prepared to talk about your Anticipate the questions you might receive from your audience. The more you can do this in 1

  4. Your goal is to keep the conversation moving forward and address any unresolved questions. begin the conversation. you’re not sure right now and that you would be happy to look into it and follow up with them. create the opportunity for another meeting that moves your collaboration forward. • practitioners, your patients and the government. Focus on the positive ways chiropractors can contribute to patient care and work efgectively with all other providers, patients and stakeholders. • that each presentation is one of many opportunities to communicate with your audience. You can always follow up with more details, or volunteer to give a second presentation if they seem interested in a particular topic. This fjrst presentation is a chance for you to introduce yourself and • • to shared care will reinforce your key messages after the presentation. They can also remind your audience of the contribution you can make when they come across them in their offjces in the days and weeks following your presentation. Contact the OCA in advance and we will send you professional, targeted materials you can share. • relationship. At the end of the presentation, encourage them to follow up with you by sharing your business cards and/or providing your contact information on your last slide or a handout. • presentation to thank them for their time and ask if they’d be interested in any further information. They’ll appreciate your candour and the opportunity to connect with you afterwards. It can even sticking with terms that you all share. Not sure if your audience uses a particular word in their As you’re getting started, ask people at the back of the room if they can hear you and adjust as appropriate. Remember to speak towards the audience—not your slides! after the presentation. • get situated. certain words that are common to chiropractic may be less familiar. Communicate clearly by practice? Ask them! • Be sure to create a great fjrst impression by arriving with enough time to test your equipment and go slightly ofg-topic. Try to keep your answers concise and on topic. This shows respect for your audience’s time and helps them to remember your main points. If you’re asked a complex • question, you can give a brief summary and ofger to discuss the topic in more detail with them • Presentation Preparation Presentation Day Arrive early. Setting up at the last minute can be stressful, especially if technology is involved. Make sure people can hear you. Depending on the size of the room, you may need to speak up. Use familiar language. While your audience will understand terms like ‘repetitive strain injury’, Stay on point. When answering questions, it can be tempting give a lot of information and to It’s okay if you don’t know the answer to a question. If this happens, be honest! You can say Stay positive. Demonstrate that chiropractors are team players by always speaking well of other Think of your presentation as the fjrst stage of a process. If you feel a bit overwhelmed, remember Following Up Leave literature behind. Materials on chiropractic, clinical effjcacy and chiropractic contributions Make it easy for people to follow up with you. Remember, this is an early step in building this Follow up! Keep the lines of communication open by sending a short email a day or two after your 2

  5. notes. to fjnd a chiropractor who is a good fjt for them. dysfunctions or disorders arising from the structures or functions of the spine and the efgects of those dysfunctions or disorders on the nervous system; and • dysfunctions or disorders arising from the structures or functions of the joints.“ Within this scope of practice, many chiropractors go on to develop a specifjc focus for their practice such as injury rehabilitation for athletes or wellness and healthy living. This professional diversity allows patients All health care practitioners must practice within their scope and their care should be patient-centred and evidence-based above all else. The key to fjnding a chiropractor that is a good fjt for your patient is to get to know them and learn about their practice focus and style. Some form of patient reassessment is a key component of most patient visits to help track a patient’s progress. Where a patient is not progressing under my care, I refer them back to their primary care provider, with notes describing the course of treatment we tried, and how the patient responded. If my patient seems to be facing a health challenge that falls outside of my scope of practice, or if they would be better served by seeing another provider, I refer them back to their primary care provider with the appropriate clinical • joints and the diagnosis, prevention and treatment, primarily by adjustment of: handle these questions with expertise and friendliness, you can enhance your credibility and that of the Most presentations have a Question and Answer period at the end. This is an opportunity for the audience to request more details or clarifjcation on something in your presentation or ask about something new. It’s also an opportunity for you to reinforce your message and build a stronger connection with the audience. It’s also a great chance to uncover opportunities for follow-up conversations. Of course, answering questions can be challenging (and a little nerve-wracking). You may face some “The practice of chiropractic is the assessment of conditions related to the spine, nervous system and you at the time. Someone may have a bias against chiropractic and may even try to stump you. If you can questions you’ve never considered before, or someone might be looking for data which is not available to profession. Let’s examine some common questions and some key points you might wish to use as you respond to them. As regulated health professionals, the chiropractic scope of practice is defjned in the Chiropractic Act: Presentation Preparation COMMON QUESTIONS AND HOW YOU CAN ANSWER THEM CHIROPRACTIC CARE AND PRACTICE STYLE “ What is the chiropractic scope of practice? And why is there such diversity in practice style?” “ How often do chiropractors re-evaluate their patients to determine if a prescribed course of treatment is working? If it’s not working, what do you do?” 3

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