Presentation 1
Disclaimer The information (“Confidential Information”) contained in this presentation is strictly confidential and is provided by Ananda Development Public Company Limited (the “Company”) to you solely for your reference. Neither this presentation nor any part thereof may be ( i) used or relied upon by any other party or for any other purpose; (ii) copied, photocopied, duplicated or otherwise reproduced in any form or by any means; or (iii) redistributed, passed on or otherwise disseminated, to any other person either in your organization or elsewhere, without the prior written consent of the Company. By attending this presentation, participants agree not to remove this document, or any materials provided in connection herewith, from the conference room where such documents are provided without express consent from the Company. Although care has been taken to ensure that the Confidential Information in this presentation is accurate, and that the opinions expressed are fair and reasonable, the Confidential Information is subject to change without notice, its accuracy is not guaranteed, has not been independently verified and it may not contain all material information concerning the Company. None of CIMB Bank (L) Limited, each of their affiliates, the Company nor any of their respective directors makes any representation or warranty (express or implied) regarding, and assumes any responsibility or liability for, the accuracy or completeness of, or any errors or omissions in, any information or opinions contained herein. None of the Company, or any of their respective members, directors, officers, employees or affiliates nor any other person accepts any liability (in negligence, or otherwise) whatsoever for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection therewith. This presentation is for information purposes only and does not constitute or form part of any offer or invitation for sale or subscription of or solicitation or invitation of any offer to or recommendation to buy or subscribe for any securities, nor shall it or any part of it form the basis of or be relied on in connection with any contract, commitment or investment decision in relation thereto in Thailand, United States or any other jurisdiction. Any such purchase should be made solely on the basis of the information contained in the announcements to the Stock Exchange of Thailand relating to such securities. No reliance may be placed for any purposes whatsoever on the information set forth in this presentation or on its completeness. This presentation contains projections and forward‐looking statements that reflect the Company's current views with respect t o future events and financial performance. These views are based on a number of estimates and current assumptions which are subject to business, economic and competitive uncertainties and contingencies as well as various risks and these may change over time and in many cases are outside the control of the Company. You are cautioned not to place undue reliance on these forward looking statements. No assurance can be given that future events will occur, that projections will be achieved, or that the Company's assumptions are correct. Such forward‐looking statements are not guarantees of future performance and accordingly, the actual results, financial condi tion, performance or achievements of the Company may differ materially from those forecasted and projected or in the forward‐looking statements . 2
Contents Introduction to Ananda • Corporate Strategy • Business Plan for 2013 • Revenue Sources • Challenges and Actions • Acquisitions and Launches • Guidance for 2013 • Preview of Q4 • 3
Key Management Chanond Ruangkritya Sermsak Khwanpuang Founder / Chief Executive Officer Chief Investment Officer • • Also the Chief Business Development Previously, Chief Financial Officer of ANAN Officer of ANAN from 2007 to 2010 • • Over 12 years experience in Thai real Previously, Chief Financial Officer of Major estate Cineplex Group PCL and Supalai PCL • • Bachelor of Economics from University of Over 20 years experience in finance and California Berkeley, USA and MBA from investment London School of Economics, UK Muntana Aue-Kitkarjorn Dr. John Millar Chief Financial Officer Investor Relations • • Previously, the head of the accounting Previously, Managing Director of division at Minor Global Solution Limited, Enterprise Accelerator, UK and Executive Thailand Director of Green Valley Group, Thailand • • Over 20 years experience in accounting Over 10 years of leadership experience in and finance real estate, technology and entrepreneurship 4
Overview of Ananda Development One of Thailand’s leading developers of condominiums in close proximity to mass transit stations in Bangkok Provides an “Urban Living Solution” – convenience of transportation and easy access to leisure establishments Targets the Gen-C segment – middle income households / professionals (easy access to their place of work and living) Awarded “Top 10 Developer Award” by the BCI Asia Top 10 Award 2012 and “Real Estate Project Award (Moderate Pricing)” by the Agency for Real Estate Affairs for the development of Maldives Beach Project Market Leader in Mass Transit Condominiums (1) Comprehensive Coverage of Target Markets # 1 Units Categories Brands 7,645 Luxury 5,144 High-end 3,538 2,991 1,661 1,275 Up-scale 653 387 Mid-range Ananda AP ND Sansiri LH Pruksa Supalai MD ANAN is a leading real estate developer with a unique product mix and investment proposition Source: Agency for Real Estate Affairs (2009-2011) and Ananda Development Research (2012). 1. CBRE Research and Consulting: Existing Supply of Condominium Units within 300m of BTS and MRT Stations (Jan 2009 – Jun 2012). 5
Company Milestones Launched and completed Cumulative number of units developed by Condominium Project Development Timeline ANAN Launched and under construction AD2 Buyout 8,063 7,128 6,599 6,269 5,566 5,145 4,804 4,357 3,867 3,601 3,203 2,727 1,555 Ideo 1,206 Ideo Ideo 757 Ideo Mobi Ideo 339 Ideo Ideo Mix Mobi Ideo Verve Morph Sukhumvit Verve Ideo Ideo Ideo Ideo Q Sukhumvit Ratchada- Phaya- Ideo Mobi Sukhumvit 38 Ratcha- Ideo Mix Sathorn- Phaya- Mobi Huay- 103 thai Ideo BluCove Sathorn prarop Ladprao Ideo Taksin Rama 9 Phahol- thai kwang BluCove Sukhumvit 5 Ladprao yothin Sathorn 17 Launch Jul 07 Feb 12 Oct 07 Nov 07 Dec 07 Feb 08 Jul 08 Sep 08 Nov 08 Aug 09 Feb 10 Nov 10 Date ANAN has launched 16 condominium projects with a total of over 8,000 units in 5 years Source: Ananda Development PCL (as of September 30, 2012). 6
Company’s Vision • To become Thailand’s leading property developer in urban life -style Mission condominiums by offering “Urban Living Solutions” • Mass transit transportation will become the dominant mode of transportation in Bangkok • Investment Residential locations in close proximity to BTS / MRT stations are Thesis becoming highly sought-after locations • Our CORE strategy is to develop residential condominiums in close proximity to BTS / MRT stations 7
Ideo: The Urban Living Solution #1 Thai Condominium Brand on Facebook (1) Unique & Innovative Complementary Prime Location True Urban Lifestyles Design Services • Developments house • Modern design with • Projects are situated within 11 stations amenities such as space efficient building layout from Siam, Center of coffee shops, food Downtown Bangkok courts, convenient • Majority of projects stores and dry cleaners are located within 300m of mass transit stations 300 meter Ideo BTS/MRT s 1. Based on number of Facebook fans; Ideo with 61,300 fans versus Sansiri Family with 55,074 fans as at 12 September 2012. 8
Customer Target Segment Gen-C Target Visualization “Urban Living Solutions” Smart use of Cash The ability to Control cost and time Convenience Casual lifestyle Creative thinker 9
Occupant Profile Mix By Family Type By Education Married with Kids, Polytechnic / 29% Diploma, 1% Bachelor Degree, High School, 9% 75% Doctoral Degree, Single, 57% 2% Married with No Master Degree, Kids, 14% 13% By Occupation By Household Monthly Income 4% > THB300k Others, 1% Unemployed, 1% Key occupants have monthly 2% THB200 - 300k Entrepreneur, 21% Student, 21% income of THB70-150k THB150 - 200k 5% State-owned THB70 - 150k 54% Enterprise, 5% THB50 - 70k 13% 16% Government, 7% THB30 - 50k Private Company 6% < THB30k Management, 1% Private Company 0% 10% 20% 30% 40% 50% 60% Employee, 43% Gen-C customers are characterized by single, educated and young professionals Source: Ananda Development (2012). PYI Consulting Survey of 149 occupants who are staying in several Ideo condominium projects. 10
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