PRESENTATION OVERVIEW How is Steam growing? Developer Tool - PowerPoint PPT Presentation

STEAM BUSINESS UPDATE PRESENTATION OVERVIEW How is Steam growing? Developer Tool Improvements Community Expansion The Steam Universe is Expanding

HOW IS STEAM GROWING?

HOW IS STEAM GROWING? WORLDWIDE MARKETPLACE 75 Million Active Users 7.5 Million Concurrent 25 Languages Currency: € , $, ₤ , R$ and P Over 40 Payment Methods Global Content Servers

HOW IS STEAM GROWING? STEAM ACTIVE USERS 2011 - 2013 75 MM 75 Millions 70 65 60 52 MM 55 44 MM 50 45 40 35 30 2011 2012 2013

HOW IS STEAM GROWING? WORLDWIDE STEAM SALES BY REGION 2013 Easter ern Europ ope 2% 2% South th East t South th Americ ica Asia Other er 2% 2% 1% 1% 1% 1% Asia 3% 3% Russian ian Territ itories ories 5% 5% Ocean eania ia 5% 5% North th Amer eric ica 41% 41% Wester tern Europ ope 40% 40%

HOW IS STEAM GROWING? EXPANSION METHODOLOGY 3 Part Approach Research and price products properly Support the local currency Support local payment methods

HOW IS STEAM GROWING? STEAM REVENUE $ - RUSSIA + 128% YOY Sept 2011 Released + 208% Rubles Support YOY + 300% YOY 2010 2011 2012 2013

HOW IS STEAM GROWING? STEAM REVENUE $ - BRAZIL Nov 2012 Released Real Support + 75% YOY + 65% YOY 2011 2012 2013

HOW IS STEAM GROWING? NEW CURRENCIES FOR 2014 Current Currencies: € , $, ₤ , R$, P Note: All un-highlighted territories transact in USD

HOW IS STEAM GROWING? NEW CURRENCIES FOR 2014 Current Currencies: € , $, ₤ , R$, P 2014 Target Currencies: A$, ฿ , CA$, kr, Mex$, , NZ$, ₱ , RM, Rp, S$, ₴ , ¥ Note: All un-highlighted territories transact in USD

HOW IS STEAM GROWING? NEW PAYMENT METHODS Currently available in: GameStop, Target, Best Buy, 7-Eleven, Walmart, GAME, Media Markt, Saturn, FNAC, Dixons, & more… More stores & Territories in 2014

DEVELOPER TOOL IMPROVEMENTS

DEVELOPER TOOL IMPROVEMENTS GAMES RELEASED ON STEAM 700 600 500 400 636 (+ 66% YOY) 300 382 200 323 100 0 2011 2012 2013

DEVELOPER TOOL IMPROVEMENTS TOOL IMPROVEMENTS Ship content directly Google Analytics support Engage with 3,000 other developers Coming Soon: Request promotions Front page visibility

STEAM COMMUNITY EXPANSION

STEAM COMMUNITY EXPANSION PART OF A DEEP COMMUNITY Community Hubs User Generated Content User Created Guides Steam Mobile User Reviews Early Access Trading Cards

STEAM COMMUNITY EXPANSION STEAM MOBILE APPS Over 7 Million Users [45% iOS, 55% Android]

STEAM COMMUNITY EXPANSION USER REVIEWS 1.2M reviews submitted in under 60 days Help make informed purchase decisions Share customer experiences Designed to evolve with your game Valuable source of feedback

STEAM COMMUNITY EXPANSION EARLY ACCESS Over 100 games Flexible space to develop games Get valuable feedback Set customer expectations

STEAM COMMUNITY EXPANSION TRADING CARDS Collect Trade Sell Personalize

STEAM COMMUNITY EXPANSION HOLIDAY SALE COMMUNITY ENGAGEMENT 2013 Holiday Sale Highlights 1.7 Million holiday in-game items given out 2 Million snow globe card trades 2 Million daily community market transactions

THE STEAM UNIVERSE IS EXPANDING

THE STEAM UNIVERSE IS EXPANDING IN-HOME STREAMING Coming Soon Access Content on other PC’s in Your Home Connects any two machines running Steam No specific hardware or OS requirements

THE STEAM UNIVERSE IS EXPANDING FAMILY SHARING Remembers familiar users per computer Support for local co-op Limited library lending among family members Kids’ accounts & parental settings

THE STEAM UNIVERSE IS EXPANDING STEAM IN THE LIVING ROOM 14 Steam Machines revealed at CES Range of prices and specifications Steam Machines Will: Boot directly into SteamOS Ship with Steam Controller