Presentation by Mrs Elizabeth Sari PT. MAINEST GAYA KREATIF (MAINE ST) on Benefits Gained from TPSA Project in Footwear Trade to Canada and Northern America Market TPSA Project Final Conference - June 26, 2019 Focus: Knowledge, Skills Acquired and Outcomes, Impacts and Benefits Gained
Who is Maine St? Established in 2011, Maine St is a shoe factory located at Ciawi, Bogor, Indonesia. On 2015, we collaborate with an Italian Head Production to upgrade our production system. Currently, we employ 150 people, where 40% are women from the local area. As of 2019, we manufacture 6,000 pairs of shoes per month.
Our Products
Our Products
Our Products
Our Objectives 1. Achieving more revenue by increasing export 2. Researching and developing latest trends and demands in order to penetrate Canadian and Northern American market. 3. Better production efficiency 4. Reducing production wastage
Understanding of Canada Market Opportunities Knowledge and Skills Gained: • Shortage of footwear supply in Canadian market encourages Canada to regularly import footwear products • The most important Key Success Factors are outstanding products and implementing good marketing strategy. • Better understanding about Canadian footwear market demand from TPSA seminar and our experience • BEDO training which emphasizes on human resource development, environmental factors and appropriate working condition for workers.
One-On-One Consultations with Sector Experts Knowledge and Skills Gained: • New insights and guides on marketing • Feedback and continuous improvement on working environment. • Preparing company profile, line sheets, and sample line-ups that are up to international standard. • The importance of professional and standardised business card
Product Design and Processing Knowledge and Skills Gained: • Knowing the current trend and its importance to compete globally in the future • New insights for our R&D through training and participating international events. • The importance of continuously innovate the business and R&D. • Focus at what you are good at. Simplify, focus and exploit.
Sales and marketing promotion materials Knowledge and Skills Gained: • Better line sheets and company profile • Improved business card in terms of design and professionalism. • Guidelines on the extent of information that can be shared with prospective clients
Trade Show Participation Knowledge and Skills Gained: • A complete package on how to participate in international event. All detail related from preparation, display, developments, logistics, customs, and many tips and tricks in dealing with Canadian / Northern American market. • Product display management in booth at trade show, what to bring and what to leave behind! • Professional business communication skills
Trade Show Participation Knowledge and Skills Gained: • The importance of responding and chasing buyers in a timely manner • Enhanced negotiation skills with potential customers
Others Benefits By Joining TPSA programme: • Introduction to many key suppliers in Indonesia • Enhanced business network and credibility both domestically and internationally. • Production capacity is doubled since prior joining the program. • Learning the importance of promotion and marketing. Good products cannot sell by itself!
Thank you
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