Prepared by GREEN VALLEY RECREATION, INC.
Survey Research Process Overview Reporting and Developing the Presenting Questionnaire Results Analyzing Improved Future of Choosing a the Data Survey Mode GREEN VALLEY RECREATION, INC. Selecting Collecting Survey Data Recipients 2
Designing the Survey Instrument 6-page questionnaire Mostly fixed choice questions About 6 open-ended questions GREEN VALLEY RECREATION, INC. Blue Ribbon Committee 3
Survey Methods Survey Design Resources 4
Selecting Survey Recipients Two-pronged approach All selected to All selected to be emailed an receive survey invitation to the by mail survey online 12,475 with an 9,118 with NO email address email address 21,593 members 5
Administering the Survey First Batch January 4 Additional Batches To those Whose Emails “Bounced” Further Publicity by GVR Mail “Prong” 9,118 sent 2,056 received by mail 23% response rate 6
Administering the Survey Email “Prong” Initial Email Invitation Reminder Invitation Further Publicity by GVR 12,475 estimated to have been emailed 3,663 completes 29% response rate 7
Survey Response Rate Contacted: 21,593 Responded: 5,719 Response rate 26% 8
Electronic Dataset of Survey Responses 9
Highlights of Survey Results 10
Evaluation of Green Valley Recreation, Inc. At least in members rated: Level of cleanliness of facilities Convenient hours of operation Quality of classes/activities/programs Variety of classes/activities/programs as excellent or good 11
Evaluation of Green Valley Recreation, Inc. However in members rated: Cost of classes/activities/programs as excellent or good 12
Evaluation of Green Valley Recreation, Inc. About in members rated: Volunteer/monitor courtesy Staff service Communication from GVR or about GVR Accessibility of GVR staff as excellent or good 13
Evaluation of Green Valley Recreation, Inc. However in members rated: Accessibility of GVR Board as excellent or good 14
Value for Dues Paid I am getting a good value for my GVR dues Strongly agree, Somewhat disagree, 32% 15% Strongly disagree, Somewhat agree, 15% 38% 15
Value for Dues Paid The amount of my annual dues is fair Strongly agree, Somewhat disagree, 28% 18% Strongly disagree, Somewhat agree, 18% 36% 16
How Well GVR Serves Its Members and the Community 94% Maintain and improve health 94% Provide recreational opportunities 84% Opportunities for members to make social connections 82% Enhance lives with cultural activities and education 79% Activities that stimulate members’ minds Promote the community’s image as “preeminent 69% destination of choice for active adults and retirees” 67% Activities to address emotional well-being Contribute to the community’s economy 62% 54% Recreational opportunities for underserved rated as excellent or good 17
Frequency of Use of GVR Centers Never, in 7% 5 to 7 Less than times a once week, 22% month, 19% use the GVR Centers 3 to 4 times a 1 to 3 times a week, 19% month, 14% 1 to 2 One or more times a week, 19% times a week 18
GVR Club Membership in NOT a Club Member member, of a Club, 42% 58% 19
Volunteered for GVR in Volunteer, 21% Had NOT volunteered, 79% 20
Support for Projects in 3 to 5 Year Capital Projects Plan 89% Evaluate Sustainable Design Opportunities Create Industrial Arts Club Space at new 78% GVR Facilities Maintenance Site West Center-Courtyard Shading 76% (year-round activities & gathering place) Lapidary Studios Consolidation 75% (all three into one space) Signage Updating at Facilities 73% Undergoing Capital Improvements 72% Canoa Hills Center – Fitness Area Expansion 62% Pickleball Center (24 courts) strongly or somewhat support 21
Support for Additional Improvements • More weekend programs and activities • More evening programs and activities At least • Walkable Trails & Open Space 7 in 10 • Fitness studio with 'cardio' exercise equipment • Social & community gathering spaces • Shaded Outdoor Pavilion • Multi-purpose Gym About • Indoor walking track 6 in 10 • Outdoor Picnicking Areas • Dog Park Just over • New auditorium/performing arts center half strongly or somewhat support 22
Support for Additional Improvements Just under • Spin bike studio half About • Recreational Vehicle Rentals 4 in 10 • Outdoor Fitness Equipment Areas About • Disc Golf a third Less than • Climbing Wall 2 in 10 • Arcade/Electronic Games strongly or somewhat support 23
Support for GVR’s Vision Statement Strongly agree, Somewhat disagree, 25% 16% Strongly disagree, Somewhat agree, 23% 36% 24
Support GVR Board Taking Positions and Advocating Strongly support, Somewhat oppose, 37% 9% Strongly oppose, Somewhat support, 23% 31% 25
Support GVR Being a Part of the Joint Resolution Strongly support, Somewhat oppose, 39% 9% Strongly oppose, Somewhat support, 14% 37% 26
Support for Changing Time of Annual Elections Strongly support, Somewhat oppose, 22% 14% Strongly oppose, Somewhat support, 25% 38% 27
Support for Summer Use of Centers by Non-GVR Members Somewhat oppose, Strongly support, 12% 17% Strongly oppose, Somewhat support, 38% 32% 28
Support for Increasing Accessibility of GVR Increase dues to help provide additional access, 8% Currently providing an appropriate amount of access, 55% Shift some resources to help provide additional access, 37% 29
Evaluation of GVR and Board of Directors Strongly Somewhat Somewhat Strongly I believe the agree agree disagree disagree Board of Directors . . . Follows their 17% 36% 22% 26% Code of Conduct Adequately represents me 14% 35% 23% 28% and my needs Adequately represents 14% 33% 24% 29% the entire membership 30 0% 20% 40% 60% 80% 100%
Feel Informed about GVR Strongly Somewhat Somewhat Strongly agree agree disagree disagree I receive news and information 28% 47% 13% 12% about GVR in a timely manner I am informed as I like/need 28% 44% 16% 12% to be about GVR 0% 20% 40% 60% 80% 100% 31
Flow of Communication from Members to Board Strongly Somewhat Somewhat Strongly agree agree disagree disagree Opportunities to discuss issues or concerns with 10% 27% 25% 38% the GVR Board of Directors Free-flow of information between the Board of 9% 27% 28% 36% Directors and members Opportunities to provide input on major financial 7% 22% 24% 47% expenditures 0% 20% 40% 60% 80% 100% 32
Information Sources 79% GVR Now! (monthly newsletter) 75% Word of mouth 74% Green Valley News (newspaper) 70% Weekly GVR eBlast (email news update) 68% GVR website 56% GVR bulletin boards 54% GVR Board/committee meetings 52% GVR club newsletters 47% President's Monthly Uplift newsletter Most, a lot or some 33
Familiarity with GVR Foundation in Very Not at all familiar, familiar, at least 7% ...... 31% somewhat familiar Heard the Somewhat in name, 19% familiar, 42% not at all familiar 34
Support for Mission of GVR Foundation Strongly support, Somewhat oppose, 29% 10% Somewhat support, Strongly oppose, 9% 51% 35
Reasons for Choosing to Live in Green Valley Climate 88% Natural beauty/views 67% Small town feel 63% Affordable homes 63% Close proximity to Tucson 53% Green Valley Recreation 44% Low cost of living 42% 36
Questions?
Thank you! Erin Caldwell, Director of Research National Research Center, Inc. 2955 Valmont Road Suite 300 Boulder, CO 80301 303-444- 7863 • nrc@n -r-c.com www.n-r-c.com
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