PR ESEN TATION TITLE ON ON E LIN E ON LY X 2 0 1 7 H O S P I TA - PowerPoint PPT Presentation

PR ESEN TATION TITLE ON ON E LIN E ON LY X 2 0 1 7 H O S P I TA L I T Y AWA R D S BEST COMMUNICATION CAMPAIGN

X 2 A HOTEL STORY A short movie by Cloé Bailly “ A storied adventure full of twists and turns - and a lost phone - for MGallery”

X 3 OBJECTIVES OF THE CAMPAIGN RAISE THE BRAND AWARENESS THANKS TO AN INVENTIVE CAMPAIGN IN PARTNERSHIP WITH NOWNESS AFFIRM THE MODERN POSITIONING OF MGALLERY AROUND STORYTELLING 1 AND LIVELY EXPERIENCES 2 SHOWCASE OUR ENGAGED EXPLORERS WITH A TOUCH OF FEMININITY 3 GO VIRAL ON THE SOCIAL MEDIAS

X 4 A COLLABORATION WITH NOWNESS & CLOE BAILLY AN INNOVATIVE VIDEO PLATFORM AND A TALENTED YOUNG DIRECTOR NOWNESS 820 K Fan An innovative arts & culture video channel 572 K … celebrating the extraordinary of everyday Followers … creating excellence to story telling … producing films that must be something you can’t see anywhere else 156 K Subscribers CLOÉ BAILLY A talented young director From the very beginning, I loved MGallery’ s vision: they wanted a travel tale, an impossible journey, but mostly they wanted for a STORY. And what I love the most is to tell stories… I loved imagining the slightly absurd adventures of Zoé around the world, through a « butterfly effect » inspired structure.

X 5 A HOTEL STORY A “STORIED” SHORT MOVIE FOR MGALLERY WHY MGallery hotels are the home of extraordinary stories – and each hotel has its own unique story to tell. Nowness commissioned and developed a unique short film which brings the wonderful diverse array of these stories to life. WHAT This short film highlights the unique and individual personalities of the brand’s properties while depicting the adventurous mindset of a relatable-yet- inspirational quirky Engaged Explorer through compelling, humorous storytelling. HOW The film invites the viewer to follow the vibrant and modern adventures of Zoe – the quintessential engaged explorer. Her journey is motivated by the potential for immersive experiences, creating local and personal unexpected stories which she will treasure forever

X 6 A HOTEL STORY > CLICK ON THE SCREEN TO SEE THE MOVIE <

X 7 AN EFFICIENT COMMUNICATION PLAN BASED ON MGALLERY & NOWNESS SOCIAL NETWORKS PAID OWNED X • Phase 1: Tell the stories of Zoe through the video • Phase 2: Amplify through hotel accounts and encourage people to share their hotel’s life good stories

X 8 A CONTEST ON INSTAGRAM THE #MGALLERYGOODSTORIES THROUGH THE EYES OF OUR COMMUNITY ENCOURAGE PEOPLE TO SHARE THEIR HOTEL’S LIFE 1 GOOD STORIES WITH THE #MGALLERYGOODSTORIES SELECTION OF THE 3 BEST #MGALLERYGOODSTORIES 2 POSTS WINNER’S ANNOUNCEMENT: DISPLAYED AS A TRIPTYCH 3 ON THE MGALLERY INSTAGRAM ACCOUNT

X 9 SOCIAL COMMENTS POSITIVE AND ENTHUSIASTIC COMMENTS ACROSS SOCIAL MEDIAS