Portfolio Project 2: Developing Your Personal Brand Canvas By Paul - PowerPoint PPT Presentation

Portfolio Project 2: Developing Your Personal Brand Canvas By Paul Curcio

Arena • The arena I’ve chosen to work within is the Sports Industry. • More speci fi cally, a national sports broadcasting company in the United States.

Identity • I am an enthusiastic, creative and persuasive individual. • My mind makes me unique. I see things from the consumer perspective.

Skills • Microsoft O ffi ce • Experience on Social Media Networks • Creative Problem Solving • Time management • MAC OSX and PC • Interpersonal & Organization • Keynote • Adobe

Profession • I bring understanding to the fi eld. I want my consumers to understand why I’m doing something the way I do it.

Credentials • I have a positive reputation from previous instructors and employers. • I have 11,000+ posts on Twitter and 700 posts on Instagram, so I am social media savvy.

Promise • My promise to you is my dedication. Your problems are just as important to me as they are to you. I will solve them and then show you my process. • I come up with fresh and innovative ideas for you.

Positioning • Growing up in South Florida, I’ve been around various cultures. I know di ff erent markets. I also like to get an insight into my consumer and employer to see how they think and operate.

Audience • My audience will be made up of sports minded individuals. Speci fi cally a sports broadcast network such as ESPN or Fox Sports Network. Someone who can share that enjoyment and passion for sports. In and out of the o ffi ce.

Networking & Marketing • I will attend conferences such as the annual SMA and DECA conferences. I will also upkeep my social media accounts (LinkedIn, Twitter, Instagram) and interact with my audience. I will keep in touch with fellow FullSail students who are in the same fi eld as me. I will maintain my digital portfolio.

Competitors • Anyone who is graduating with a degree in the marketing fi eld in 2020 is my competition. It is a fast growing fi eld. People like Harrison Hess, and Jason Ritchko ff , have jobs I’d love to have.

Professional Development • First and foremost, I will continue and fi nish my education at FullSail. I need to fi ne-tune my skills with marketing softwares and the overall knowhow of the fi eld. I’ll take advantage of lynda.com and various youtube tutorials. Even after graduating, I will attend conferences to keep my skills up to date. Just a couple of hours a week on lynda.com will come in handy. Finally, I will try my best to keep in touch with some instructors to try and mentor from them.

Goals • My goal is to improve my personal image and grow my brand awareness. I currently have a digitally disguised online presence. That needs to change. I want to build up a professional twitter page. Set up a blog. I’d like my future employer and audience to have access to online content that I am proud of.

Work Cited Conferences, D. -. (2019, January 17). DigiMarCon - Digital Marketing Conferences (@DigiMarCon). Retrieved from https:/ / twitter.com/digimarcon Man Running on Black Asphalt Road. (n.d.). Retrieved from https:/ /www.pexels.com/photo/man-running-on-black- asphalt-road-1555354/ Unsplash. (n.d.). Stadium, concert, sport and arena HD photo by JC Gellidon (@jcgellidon) on Unsplash. Retrieved from https:/ /unsplash.com/photos/XmYSlYrupL8 Unsplash. (n.d.). View photo by Simon Abrams (@ fl ysi3000) on Unsplash. Retrieved from https:/ /unsplash.com/photos/ k_T9Zj3SE8k Unsplash. (n.d.). Brainstorming over paper photo by Helloquence (@helloquence) on Unsplash. Retrieved from https:/ / unsplash.com/photos/5fNmWej4tAA Unsplash. (n.d.). Westerner, african american, agreement and renovation HD photo by rawpixel (@rawpixel) on Unsplash. Retrieved from https:/ /unsplash.com/photos/rK5pVY1Op5A Unsplash. (n.d.). Screen, people, seats and audience HD photo by Jake Hills (@jakehills) on Unsplash. Retrieved from https:/ /unsplash.com/photos/23LET4Hxj_U Unsplash. (n.d.). Connect with others photo by NordWood Themes (@nordwood) on Unsplash. Retrieved from https:/ / unsplash.com/photos/yyMJNPgQ-X8 What We Do. (n.d.). Retrieved from http:/ /www.sportmarketingassociation.com/what-we-do/