POLAND 3.4.2019
POLAND – COUNTRY OUTLOOK “Krakow belongs to the worlds top best global outsourcing cities in 2017” Basic Facts Biggest cities Area: 312, 678 sq.km Warsaw 1.75 Mio Population 38 million Krakow 0.76 Mio Capital: Warsaw Lodz 0.72 Mio metropolitan area Wroclaw 0.63 Mio population 3mn Poznan 0.54 Mio Time zone: GMT +1 (Helsinki is GMT +2) Gdansk 0.46 Mio Currency: 1 Zloty (PLN) = Szczecin 0.40 Mio 100 Groszy Lublin 0.36 Mio Life expectation: Female 81.6, Male 73.8 Bydgosczcz 0.36 Mio “Poland is the 1 st most attractive foreign direct investment destination in Central Eastern Europe and 5 th most attractive in Europe.” EY European Attractiveness Survey 2017 2
DEMOGRAPHY PROSPECTS Poland 2017 2030 Total population 38 Mio 37.3 Mio Poland, largest country in the CEE region, offers a large domestic market for the companies Median age 40.2 years 45.9 years Life expectancy 77.9 years 79.9 years The biggest population segment in 2017 is aged • 30-34 In 2030 most opportunities will lie in the middle • aged 40-55 segment - 9.5 million inhabitants (25,5 %) will fall into this segment in 2030. Population is ageing and falling due to a drop in • birth rates and negative net migration Poles are ambitious, hard-working and highly- • educated people. 3
LARGEST POPULATION POPULATION COMPARISON 2017 (Million) Poland is the largest country in the CEE • 101.3 region, with 38% of total region population. • Poland is the 6th populous country in EU and the 56.9 7th in the Europe region 38 Poland population is 30% bigger that the total • 6.1 population of Nordic countries POLAND BALTICS REST OF CEE CEE TOTAL 4
POLISH ECONOMY OUTLOOK GDP DYNAMICS TOP PERFORMER Poland is globally 25th and EU 8th biggest economy by GDP Economic growth % value. Consumption and investment are the main growth drivers, 4,6% in 2017 , which was the biggest increase • supported by fast wage growth, strong consumer confidence and since 2011 EU structural funds. -EU forecast 2018 it is expected to growth 4,7% in 2018 • and 3,9% in 2019. • GDP Dynamics % 8 GPD per capita (PPS 2017) 6 EU-28: 100 • 4 Poland: 70 • 2 Finland: 109 • 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018* 2019* -2 -4 Average gross annual earnings (EUR, 2018) -6 Poland: 13 224 EUR • -8 Finland: 43 250EUR • -10 EU 28 Poland Finland 5
ECONOMIC STRUCTURE Agricult ure Industry Macroeconomic situation is solid in Poland; healthy • Share of industries in Poland: public finance and long term predictability agriculture: 2.4% Services • Poland has diversified economy; A wide range of industry: 40.2% manufacturing, service and agricultural companies. services: 64.3% (2017 est.) Major industries are i.a: automotive, aviation, food EU Average: processing electronics and finance. agriculture: 1.6% Two main industry pillars; industry: 25.6% A) Traditional industries from post communist era, services: 74% (2017 est.) which have been adapted to modern forms B) Fresh industrial clusters formed through investments in the form of Greenfield investments by foreign global players 6
TRADE RELATIONS Main import mix: - Machinery & mechanical appliances Main import countries Main export countries - Electrical machnirey & equip. - Vechiles (other than train/rail) Netherlands 6.40% Italy 4.4 % - Plastic & plastic articles Italy 5.30% France 5.8 % China 8.00% 6.5 % Main export mix: Czech … - Machinery & mechanical Russia 6.30% U.K 6.5 % appliances Germany 27.10% Germany 27.0 % - Vechiles (other than train/rail) - Furniture, bedding, mattress.. - Plastic & plastic articles Source: Dun&Bradstreet 2018 7
KEY INDUSTRY SECTORS IN POLAND Water economy, INDUSTRY CLUSTERS BY REGION high-tech, tourism Tourism, Automotive industry • timber, food Agriculture & food industry Logistics, • & alternative food, timber, energy Domestic appliances • BPO Food, Chemical, • Electronics sectort machine & high-tech, tourism machine & Aviation • food Developed business services (R&D, BPO, SSC and IT) • Food, building Automotive, Timber, food, industry, BPO ICT sector • BPO, electronics logistics Gas & energy sector • BPO, household Machine, goods; textiles, • Mining industry; coal, copper & other metals food, BPO, logistics logistics & Metal industry • tourism Metal & High-tech, machine Yatching and ship industry • building, Health industry, automotive Infrastructure • & BPO Food, building & Emerging biotechnology sector • chemical industries Aviation • Constantly growing renewable energy sector Chemical, high- Tourism, BPO, tech, BPO, automotive tourism 8
LABOUR Average monthly gross wage 2018, EU Denmark 5191 Luxembourg 4412 Germany 3703 Austria 3632 Wages Belgium 3401 Finland 3380 Sweden 3340 The average monthly gross wage in Poland is Ireland 3133 €1,102 France 2957 Netherlands 2855 and net wage €784 (2018). Italy 2534 United Kingdom 2498 Spain 2189 Minimun monthly wage in Poland is fixed € 502.8 Cyprus 1779 Slovenia 1626 (2018). Malta 1379 Estonia 1221 Portugal 1158 Social cost for employer is a bit more than 20 % of Czech Republic 1149 salary Poland 1102 Greece 1092 Croatia 1081 Latvia 1013 Slovakia 980 Hungary 955 Lithuania 885 Romania 787 Bulgaria 586 Source: Reinish Fischer 9
About 200 Finnish companies present in Poland … 10
KEY WORDS FOR YOUR SUCCESS IN POLAND • Preparation, • Determination, • Local partner, • Marketing and proactive selling, • Budget and resources for market entry, • Relations matter, • Mind cultural differences. 11
Business Finland in CEE - who we are
BUSINESS FINLAND NINA SULIMOVA CENTRAL & EASTERN EUROPE Junior Advisor Administration ALEKSEJ LEPPÄNEN Growth Companies OLGA MAKEEVA Senior Advisor KIRSI-MAARIT POLJATSCHENKO Senior Advisor Consumer Business Commercial Counsellor, Head of Region, Health & Wellbeing Central & East Europe Invest in Finland AIJA KALANDER Logistics and Transportation Growth Companies Senior Advisor ZOFIA STELMASZCZYK RENATA AKZHIGITOVA Digital Business Senior Advisor Advisor Cleantech, Energy Travel & Tourism Visit Finland KAREN GRIGORYAN PIOTR HAJDECKI Head of IIF Russia Senior Advisor Invest in Finland Digitalization PAVEL CHESHEV Senior Advisor AGNIESZKA WROBEL Health & Wellbeing Advisor Innovation collaboration Health & Wellbeing PELIN NILÜFER ZHANIYA ADILBEK TALHA DAYI GÖKÇEK ALAPINAR Trade Commissioner Advisor Senior Advisor Bioeconomy and Circular Economy Senior Advisor Digitalization Cleantech 1.4.2019 13 Bioeconomy and Circular Economy
BUSINESS FINLAND IN NINA SULIMOVA Junior Advisor Administration EUROPE CENTRAL & EAST ADMIN OLGA MAKEEVA KIRSI-MAARIT POLJATSCHENKO Senior Advisor Commercial Counsellor, Head of Region, Health & Wellbeing INVEST IN Central & East Europe Logistics and Transportation RENATA AKZHIGITOVA ZOFIA STELMASZCZYK Advisor Senior Advisor Travel & Tourism GOL Energy VISIT E Visit Finland EXPORT KAREN GRIGORYAN PIOTR HAJDECKI Head of IIF Russia Senior Advisor Invest in Finland Digitalization INVEST IN EXPORT PAVEL CHESHEV AGNIESZKA WROBEL Senior Advisor Advisor Health & Wellbeing Health & Wellbeing INNOVATION Innovation collaboration EXPORT PELIN NILÜFER ZHANIYA ADILBEK TALHA DAYI GÖKÇEK ALAPINAR Trade Commissioner Advisor Senior Advisor Bioeconomy and Circular Economy Senior Advisor Digitalization Cleantech 1.4.2019 14 Bioeconomy EXPORT EXPORT EXPORT EXPORT
Services
CLEANTECH – CURRENT ISSUES Forecast share of fuels in production of electric energ y 100% 6% 9% 10% 10% 18% 90% New Energy Policy of Poland draft 16% 16% 19% 80% under discussion now 28% 16% 70% • Changes in fuel mix, nuclear projects 28% 60% coming up 34% 50% 40% 78% • RES and W2E 73% 62% 30% • Cogeneration / energy effciency / energy 46% 20% 32% storage 10% 0% 2020 2025 2030 2035 2040 Coal Renewables Gas Nuclear 16
CLEANTECH – CURRENT ISSUES Solid waste management • 12 mln t of municipal solid waste / year • Too much of landfilling – way to go! • Poland will not make the EU targets for recycling for 2020 • Selective collection development 17
CLEANTECH TOPICS PROMOTED FOR COMPANIES IN 2018 AND PLANS FOR 2019 Energy efficiency in construction - smart building/ smart construction and BIM District heating – Poland as one of the top DH markets in EU Plans for nearest future • Under umbrella topic Clean Air - Indoor Clean Air • Smart Grids and storage/smart cities 18
HALTHCARE IN POLAND QUICK FACTS 19
HEALTHCARE IN POLAND IN 5 YEARS Potential business figures on Polish healthcare system in 5 years: 1. Polish Healthcare system is under a transition phase due to its legislative changes and EU support. 2. By 2024 health spending is estimated to increase by an additional EUR 4 bn. 3. Poland decided to increase healthcare spending from current 4,7% of GDP up to 6% of GDP 2024. 4. The public sector is prioritizing to raise overall standard of the healthcare infrastructure and to eliminate operational inefficiencies in care provisions. 5. EUR 3bn will be invested in healthcare sector within 2014-2020 financial framework. 20
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