Cosmetics from Poland Why Poland became the 6 th exporter of cosmetics in Europe Why Poland became the 6 exporter of cosmetics in Europe SPC House of Media Warsaw, 25 th September 2014
Who we are? Who we are? SPC House of Media is the Polish advertising agency We do PR media planning and buying agency. We do PR, media planning and buying. We run the Programme to Promote Polish g Cosmetics Industry on Foreign Markets for the Polish Ministry of Economy. Aleksandra Kretkowska – project manager of Aleksandra Kretkowska project manager of the Programme
History of the Polish industry History of the Polish industry Did you know… Helena Rubinstein Helena Rubinstein, Max Factor, dr Oscar Troplowitz (founder of Beiersdorf) were all born in Poland (in: Krakow, Lodz, Silesia)?
History of the Polish industry History of the Polish industry After the I World War Blooming of the Polish industry • New cosmetic companies established (some are still New cosmetic companies established (some are still • operating today, e.g.: Miraculum, Loton ) After the II World War e e o d a Nacionalisation of the industry • Pollena national “corporation” established • Poland became „beauty centre” for Central and Eastern y • Europe, exporting luxury brands to all neighbouring socialist countries After the 1989 Privatisation • New Polish companies established • Foreign corporations built or renovate their cosmetic factories • in Poland
Cosmetic branch today Cosmetic branch today SIZE More than 3 000 cosmetic producers, • Mixture of global cosmetic concerns, big & medium Polish producers and • hundreds of small producers and boutique brands, Producers of all kinds of cosmetics (skin care make up and hair; mass market and Producers of all kinds of cosmetics (skin care, make up and hair; mass market and • professional, luxury and affordable etc.) Additionally, also hundreds of R&D facilities : laboratories, research, chemical and • biotechnological companies and finally packaging and container producers biotechnological companies and, finally, packaging and container producers. Polish companies can base the whole production process in Poland – from the • very first concept, through tests and research, to production and packaging right until the final product until the final product. 50% of the Polish market (38 mln consumers) of body and face-care cosmetics • belongs to local Polish brands.
Cosmetic branch today Cosmetic branch today KNOW HOW 100 years of experience, know how, • Cosmetology and cosmetics chemistry taught on • different levels at 54 academic centres, Advanced R&D 25% of employees of cosmetic Advanced R&D, 25% of employees of cosmetic • companies works in R&D departments, European Union standards. • FLEXIBILITY Central location of Poland in Europe: creating a geographic and cultural bridge between the • markets of Western and those of Central-East Europe; very advantageous for the chain of markets of Western and those of Central-East Europe; very advantageous for the chain of supplies, facilitating access both to clients and to the raw products used in cosmetic production. Employment costs in Poland still belong to the lowest in Europe. p y g p •
Cosmetic branch today Cosmetic branch today Top quality Top quality, competitive prices p p
Export growth 2001 2011 Export growth 2001-2011 *Source: Euromonitor, 2012
Export growth 2010 2013 Export growth 2010-2013 Steady growth of ~5% a year *Source: GUS, Polish Central Statistical Office, 2014
Export position Export position Poland is the 6 th cosmetic exporter in the EU: 1. France 2. Germany 2. Germany 3. Italy 4 4. Great Britain Great Britain 5. Spain 6. Poland *Source: Cosmetic Europe Association, Eurostat, 2012
Export by regions Export by regions *Source: GUS, Polish Central Statistical Office, 2014
Export by countries Export by countries Russia 287 715 397 EUR Germany 260 950 663 EUR Great Britain 244 533 983 EUR Top 20 Ukraine 114 355 596 EUR Italy y 101 358 255 EUR countries t i Spain 98 925 579 EUR Hungary 96 557 245 EUR in 2013 Czech Republic 90 524 130 EUR France a ce 79 659 053 EUR 9 659 053 U Turkey 78 515 087 EUR Holland 73 915 945 EUR Romania 62 027 657 EUR Lithuania Lithuania 41 949 976 EUR 41 949 976 EUR South Africa 32 595 292 EUR Slovakia 32 166 754 EUR Kazachstan 32 058 775 EUR Latvia Latvia 28 173 399 EUR 28 173 399 EUR Belgium 23 367 282 EUR Greece 21 965 585 EUR *Source: GUS, Polish Central Statistical Denmark 21 132 061 EUR Office, 2014 ,
The Promotion Programme The Promotion Programme Cosmetic industry was chosen one of 15 champion industries to • promote Polish industry abroad by the Polish Ministry of Economy. A special Promotion Programme for it was being established. The aim of the Promotion Programme is to promote abroad cosmetic • producers from Poland. The first edition takes place in 2012-2015. More than 50 companies takes part in it. The programme enables the Polish National Pavilion to appear at the Th bl h P li h N i l P ili h • most important world cosmetics fairs, such as: Cosmoprof, Cosmoprof Asia, Beauty World Middle East, Intercharm, Beauty Eurasia… Polish companies also go on numerous foreign trade missions and to Polish companies also go on numerous foreign trade missions and to • • seminars , as well as host foreign contractors and journalists in Poland ( study tours ). We also organize an international PR & advertising campaign for the We also organize an international PR & advertising campaign for the • industry, and a portal : http://www.polishcosmetics.pl/en/ and many others.
Polish National Pavilion Polish National Pavilion
Polish National Pavilion Polish National Pavilion
Polish National Pavilion Polish National Pavilion
Polish National Pavilion Polish National Pavilion
Polish National Pavilion Polish National Pavilion
Advertising campaing Advertising campaing
www polishcosmetics pl www.polishcosmetics.pl
THANK YOU! If you have any questions, please do not hesitate to contact us! Aleksandra Kretkowska Project Manager SPC House of Media e mail: a kretkowska@spchouseofmedia pl e-mail: a.kretkowska@spchouseofmedia.pl 02 513 Warszawa 02-513 Warszawa tel.: 22 646 42 66 ul. Madali ń skiego 20/1A fax: 22 646 50 72 www.spchouseofmedia.pl www.polishcosmetics.pl
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