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- Breakout Session ( International ) PIM 8 th National and 1 st International Conference Challenges and Opportunities of ASEAN: Innovative, Integrative and Inclusive Development Thursday, June 21, 2018 CP ALL Academy Building, Panyapiwat


  1. - Breakout Session ( International ) – PIM 8 th National and 1 st International Conference Challenges and Opportunities of ASEAN: Innovative, Integrative and Inclusive Development Thursday, June 21, 2018 CP ALL Academy Building, Panyapiwat Institute of Management Chaengwattana Road, Nonthaburi , Thailand 4

  2. Subtheme 1 International Education and Employability in Today’s Global Society CP ALL Academy Building, 16 th Floor, Room 4-1608 Panyapiwat Institute of Management Moderator : Miss Kim Escobin Kiatiwongse Panyapiwat Institute of Management Presentation Time No. Name Department 1 Prof. Dr. Keiko Ikeda Kansai University 11.00 - 12.30 2 Dr. John Fong S P Jain School of Global Management 3 Dr. Nik Aloesnita bt Nik Mohd Alwi Universiti Malaysia Pahang 5

  3. Subtheme 2 Smart Manufacturing 4.0 and Big Data & Digital Marketing CP ALL Academy Building, 16 th Floor, Room 4-1602 Panyapiwat Institute of Management Moderator: 1. Dr. Honggian Xue Northwestern Polytechnical University 2. Yanli He Northwestern Polytechnical University No. Name Title Department Presentation Time 1 Lulu Zou A SYSTEMATICAL FORECASTING PARADIGM OF THE Panyapiwat Institute of 11.00 - 11.10 CONTAINER THROUGHPUT BY MODELING THE Management RELATIONSHIP BETWEEN DIFFERENT PORTS 2 Assoc. Prof. Dr. Paritud CASTING DEVELOPMENTS FOR INDUSTRY 4.0 Panyapiwat Institute of 11.10 - 11.20 Bhandunubanyon Management Dr. John T. H. Pearce 3 An-Yu Cheng EXPLORING THE INFLUENCING FACTORS ON National Taiwan Normal 11.20 - 11.30 Prof. Dr. Chin-Yi Fang CONTINUANCE USAGE AND INFORMATION SHARING University INTENTIONS FROM ONLINE RESTAURANT REVIEW PLATFORMS 4 Haoyong Li HIGH SENSITIVITY MEMS-BASED EXTRINSIC FIBER-OPTIC Northwestern 11.30 - 11.40 Delin Li FABRY-PEROT ULTRASONIC SENSOR Polytechnical Chaoyu Xiong University Wenrong Si Chenzhao Fu Peng Yuan Yiting Yu 6

  4. Subtheme 2 Smart Manufacturing 4.0 and Big Data & Digital Marketing CP ALL Academy Building, 16 th Floor, Room 4-1602 Panyapiwat Institute of Management Moderator: 1. Dr. Honggian Xue Northwestern Polytechnical University 2. Yanli He Northwestern Polytechnical University No. Name Title Department Presentation Time 5 Jiming Li MODELING OF THE VALUE NETWORK IN SMART Northwestern 11.40 - 11.50 Cheng Qian MANUFACTURING BASED ON FUZZY ANALYTIC Polytechnical University Dr. Ying Feng Zhang HIERARCHY PROCESS AND SOCIAL NETWORK ANALYSIS (NPU) 6 Prof. Dr. Chin-Yi Fang OPPORTUNITY FROM THE USER-GENERATED CONTENT: National Taiwan Normal 11.50 - 12.00 USING BIG DATA TO ANALYZE THE DETERMINANTS OF University ON-LINE POPULARITY OF LANDSCAPE RESTAURANTS 7 Shin-Yu Hou THE IMPACT OF CONSUMERS' PURCHASE National Taiwan Normal 12.00 - 12.10 Pro. Dr. Chin-Yi Fang INVOLVEMENT ON CONSUMPTION OF USING O2O: THE University APPLICATION OF UTAUT2 7

  5. Subtheme 3 Management & Entrepreneurship in the Changing World CP ALL Academy Building, 15 th Floor, Room 4-150 2 , Panyapiwat Institute of Management Moderator : Dr. Pithoon Thanabordeekij Panyapiwat Institute of Management Presentation Time No. Name Title Department 1 Prof. Dr. Edward Tower RECENT EMPIRICAL WORK AND OLD FASHIONED Duke University 11.00 - 11.15 TRADE THEORY: IMPLICATIONS FOR SMOOTH RELATIONS IN ASEAN 2 Prof. Dr. So SASAKI ISSUES WITH THAI WEEE (WASTE ELECTRICAL AND Chuo University 11.15 – 11.25 ELECTRONIC EQUIPMENT) RECYCLING BILL : COMPARISON WITH OTHER ASIAN COUNTRIES 3 Assoc. Prof. Dr. Wan-Ping Tai GUANXI NETWORKING IN THAI-CHINESE ENTERPRISES Cheng Shiu University 11.25 – 11.35 4 Wei-Ting Chang DOES CHEF’S CULINARY INNOVATION COMPETENCY National Taiwan Normal 11.35 - 11.45 Prof. Dr. Chin-Yi Fang MATTER FOR THE RESTAURANT PERFORMANCE University 5 Han Ni Swe HOW BUSINESS NETWORKING SHAPE “INDIVIDUAL Panyapiwat Institute of 11.45 – 11.55 Dr. Veerisa Chotiyaputta SUCCESS”; A CASE STUDY FROM MYANMAR Management Dr. Peeray Lekkumpor BUSINESS PERSONS 6 Tao Wu RESEARCH ON THE RELATIONSHIP BETWEEN Panyapiwat Institute of 11.55 – 12.05 Dr. Guihua Lu GOVERNANCE STRUCTURE AND GOVERNANCE Management PERFORMANCE OF CHINESE GEM LISTED COMPANIES-BASED ON THE VIEW OF BOARD GOVERNANCE 8

  6. Subtheme 3 Management & Entrepreneurship in the Changing World CP ALL Academy Building, 15 th Floor, Room 4-150 2 , Panyapiwat Institute of Management Moderator : Dr. Pithoon Thanabordeekij Panyapiwat Institute of Management Presentation Time No. Name Title Department 7 Dr. Claus Schreier SMES INTERNATIONAL NETWORK DEVELOPMENT Mahidol University 12.05 – 12.15 Dr. Nuntana Udomkit PROCESS: AN EFFECTUATION PERSPECTIVE International 8 Duangsuda Songset THE DESIGN AND DEVELOPMENT OF YAMBEAN Panyapiwat Institute of 12.15 – 12.25 Dr. Palida Srisornkompon CURRY PUFF PACKAGING FOR VALUE ADDED Management Nichaya Srisuchart MAHASARAKHAM PROVINCE’S OTOP PRODUCTS Waewpailin Phanphakdi 9

  7. Subtheme 4 Education in the Digital Age CP ALL Academy Building, 6 th Floor, Room 4 - 0603 , Panyapiwat Institute of Management Moderator: Asst. Prof. Dr. Poonsap Naknaka Panyapiwat Institute of Management Presentation Time No. Name Title Department 1 Prof. Dr. Wenli Tsou IMPLEMENTING CONTENT LANGUAGE National Cheng Kung 11.00 - 11.10 INTEGRATED LEARNING (CLIL) IN TAIWAN- A University REVIEW STUDY 2 Prof. Shangmao CHEN THE POLITICAL ECONOMY OF Fo Guang University 11.10 - 11.20 INTERNATIONALIZATION OF THAILAND’S HIGHER EDUCATION 3 Sutinee Pourpornpong STUDENT'S SATISFACTION TOWARDS THE USE Assumption University 11.20 - 11.30 OF SCAFFOLDING TO ENHANCE INTERACTIONAL COMPETENCE IN THE EFL SPEAKING CLASSROOM 4 Luksanaphan Bamrungratanakul THE ATTITUDE OF LEARNING ENGLISH AS A Panyapiwat Institute of 11.30 - 11.40 Elinie Palomas Srimuang FOREIGN LANGUAGE LEARNERS TOWARDS Management ENGLISH LANGUAGE AFTER USING E-LEARNING 5 Apisara Sritulanon THE DEVELOPMENT OF WEB APPLICATION TO Panyapiwat Institute of 11.40 – 11.50 Dr. Sirinun Krisnachinda IMPROVE ENGLISH SPEAKING ABILITIES AND Management VOCABULARY 10

  8. Subtheme 4 Education in the Digital Age CP ALL Academy Building, 6 th Floor, Room 4 - 0603 , Panyapiwat Institute of Management Moderator: Asst. Prof. Dr. Poonsap Naknaka Panyapiwat Institute of Management Presentation Time No. Name Title Department 6 Asst. Prof. Dr. Poonsap Naknaka THE ROLES OF PRIVATE HIGHER EDUCATION Panyapiwat Institution of 11.50 – 12.00 Waraporn Hengsanthia INSTITUTIONS IN THAILAND ON THE MISSION Management OF CONSERVATION, PROMOTION AND ENHANCEMENT OF ART AND CULTURE 11

  9. Subtheme 5 Understand Asian Consumers 1 CP ALL Academy Building 6 th Floor, Room 4 - 0602, Panyapiwat Institute of Management Moderator: Dr. Sunida Piriyapada Panyapiwat Institute of Management No. Name Title Department Presentation Time 1 Sabina Bade FACTORS AFFECTING CONSUMER ADOPTION OF Panyapiwat Institute of 11.00 - 11.10 Dr. Pithoon Thanabordeekij, MOBILE BANKING SERVICE: A CASE STUDY IN Management Dr. Thammawich Siripahanupong KATHMANDU, NEPAL 2 Meng-Hsuan Wu IDENTIFYING THE CRITICAL DETERMINANTS FOR National Taiwan Normal 11.10 - 11.20 Prof. Dr. Chin-Yi Fang THE PRICE OF ASEAN’S HOSTEL University 3 Su Sandi Thein INVESTIGATION OF MARKETING MIX ON Panyapiwat Institute of 11.20 - 11.30 Dr. Pithoon Thanabordeekij CUSTOMERS’ SATISFACTION TOWARDS LOYALTY Management IN TELECOMMUNICATION SERVICES: A CASE STUDY ON MYANMAR POST AND TELECOMMUNICATION (MPT) 4 Saw Thar Phyo Wai MOBILE BANKING USAGE INTENTION IN MYANMAR : Panyapiwat Institute of 11.30 - 11.40 Dr. Pithoon Thanabordeekij A CASE STUDY I YANGON AND NAY PYI TAW, Management MAYANMAR 5 Kornthika Parnkird THE ANALYSIS OF ENVIRONMENTAL FACTORS OF Panyapiwat Institute of 11.40 - 11.50 Dr. Palida Srsornkompon MEDICAL TOURISM BUSINESS IN THAILAND AFTER Management Patamaporn Pongpaibool STEPPING TOWARDS THE ASIAN ECONOMIC COMMUNITY 6 Kai-Chi Hsu USING THE HEDONIC PRICE THEORY TO National Taiwan Normal 11.50 – 12.00 Prof. Chin-Yi Fang INVESTIGATE THE ROOM PRICING DETERMINANTS University ON TAIPEI AIRBNB PLATFORM 12

  10. Subtheme 5 Understand Asian Consumers 2 CP ALL Academy Building , 6 th Floor , Room 4-0604, Panyapiwat Institute of Management Moderator: Dr. Atitep Srikongsri Panyapiwat Institute of Management No. Name Title Department Presentation Time 1 Puja Singh A STUDY OF THE RELATIONSHIP BETWEEN Panyapiwat Institute of 11.00 – 11.10 Dr. Veerisa Chotiyaputta ENTREPRENEURIAL ORIENTATION AND ENTERPRISE Management PERFORMANCE WITH WOMEN’S EMPOWERMENT AS A MEDIATOR 2 Jakkarin Chinsuwan COMPARISON OF WORKING MEMORY CAPACITY AMONG Burapha University 11.10 - 11.20 Awasda Kitsoun THE ELDERLY WITH DIFFERENT LEISURE ACTIVITIES IN Kakadas Boun CHONBURI Bounchan Vhongtongkham Thanaree Krajangjaeng Pattrawadee Makmee Autaipohn Kaikaew 3 Santipap Hanpakdee CULTURAL AND SOCIAL FACTORS AFFECTING THE Panyapiwat Institute of 11.20 - 11.30 Dr. Palida Srisornkompon DECISION TO PURCHASE WEIGHT-LOSS SUPPLEMENTS Management Wannapa Naburana AMONG WORKING-AGE GROUP IN MUEANG DISTRICT, Dr. Sorachat Rangkaputi SAMUTSAKHON PROVINCE 13

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