PILOT ON-DEMAND RIDESHARE SERVICE
2016 Public Transportation Strategy Evolving & Diverse Land Uses Parking Demand Management Limited Transportation Options Transit Challenges Lower Ridership, Rising Costs Long Commute Times First/Last Mile Gaps Project Growing Senior Mobility Needs Background
MOBILITY ACTION PLAN (MAP) Transit Analysis & Where can existing and planned transit services be enhanced to Enhancements attract greater ridership? West Sacramento Mobility Action Plan How should the City tailor and prioritize multimodal (MAP) investments to supplement Emerging transit service? Multimodal Trends & Mobility Hubs Technology When/where should the City integrate new and emerging trends and technologies ?
Image Credit: San Diego Association of Governments
EMERGING TRENDS & TECHNOLOGIES Image Credit: Transloc/Uber
DEFINING SUCCESS GOALS Reduce Single Occupancy Vehicle Miles Travelled (VMT) Improve Access & Mobility for Underserved Communities Strengthen Overall Transit Network Close First/Last Mile Gaps to Transit Improved Quality of Life for Community Increase Linked Multi-Modal Trips Incentivize Pooling (High Vehicle Occupancy) Enable Car-free Lifestyles & Reduced Auto-dependency Alleviate Parking Demand Sustainable Ongoing Cost to City & Users
LESSONS FROM OTHER AGENCIES West Salem Connector AC Transit FLEX Service Kansas City RideKC: Bridj Pilot CapMetro Pick-Up (Austin TX) Centennial CO First/Last Mile Pilot San Diego FRED shuttle Milton GO Connect Service “I believe we were able to demonstrate that there’s a demand for this type of public transportation solution and that partnerships, like the one formed for this project, are viable solutions that need to be explored for all service.” – Town of Milton, Director of Engineering Services Paul Cripps.
EARL Y PROGRAM DESIGN CONSIDERATIONS Route Adaptive Point Deviation Deviation Fixed Route Demand – Responsive Connector Flexible Route Zone Route Segments
EARL Y PROGRAM DESIGN CONSIDERATIONS
REQUEST FOR PROPOSALS: MAY 2017 On-Demand Ridesharing Technology Only Subsidized Limited Ridehailing Ridesharing RIDEHAIL
Top-Ranked Proposal (September 2017)
SERVICE • 1 Year Pilot , Launched May 14, 2018 • Citywide (~23 sq. miles, ~55k pop) DETAILS • Flat-rate, Shared Rides • Virtual Stop Model • Door-to-Door, as needed • Upto 10Dedicated Mercedes Benz MetrisVans(6 pax) • Smartphone App & Phone Booking • Wheelchair Accessible Vehicle • Flex Vehicle Supply (Mixed/Shared Fleet) M-F 7am-10pm, Sat 9am-10pm Regular Fare $3.50 , Senior/ADA$1.75 Youth Accounts, with parent consent (13 – 18) ViaPass $15/week, Senior/ADA $7.50/week
Project Budget & Schedule Total Project Budget: $840,000 • $810,000 Total Contract with Via • $30,000 Staff Time Funding Sources: • $600,000 TDA Funds • $150,000 SACOG TDM Innovations Grant • $90,000 Fare Revenues
MARKETING ViaPass, Promotions & Referral Programs Digital Marketing (Webpage, Social Media, Videos) Direct Marketing (Via Vans, Flyers, Tabling, Learn-to-Ride Events, Mailers, etc.) Targeted Outreach (Seniors, T eens, Major Employers, Local Businesses)
PROJECT PERFORMANCE Overall Ridership 450 Average ETA 400 T otal Rides 350 Shared Rides* 300 (2+ Passengers) 250 Average Daily Rides* 200 150 Shared 100 Bookings* Average Weekly Rides* 50 0 Locally Employed Passengers Per Hour* Drivers * Based on performance from February – March 2019
Via Hotspots – High Demand Destinations 4 4 3 3 7 8 2 6 1 9 2 7 5 5 6 10 1 1. Bridgeway Lakes Park 4. Lowe’s Plaza 1. Stillwater Business Park 6. Raley’s Supermarket 2. Savannah Apartments/ 5. Jefferson Plaza 2. Riverpoint Plaza 7. Civic Center Bridgeway Island Area 6. River City High /WS 3. Lighthouse Charter Area 8. Washington District 4. Broderick/Bryte Area 9. Ziggurat/Capitol Yards Area 3. Southport Elementary/ Recreation Center 5. Country West Plaza 10. Raley Field/T ower Bridge Area Touchstone Area 7. Town Center Plaza Note: Only destinations with 50+ trips are displayed. Ride data is clustered geographically to generalize locations and protect privacy.
SUMMARY OF 6-MONTH USER SURVEY RESULTS Survey Approach 14% Response Rate (92% Completion) Online (90%) Paper (10%) Who Responded? Flyers, Webpage, Social Media Reflective of general community, with Lottery Incentive ($25 Visa Gift Card) slightly greater response from… BBCAN & Chamber outreach support Young Men (13-17) • Adults in 40’s • Survey Objectives Older Women (60+) • Who’s using the rideshare service? 95% Local Zip Codes • How are they using it? Overall, 2/3 Women • Is it influencing their travel behaviors (mode shift)? Is it impacting their quality of life?
WHO’S RIDING THE MOST? Younger Respondents (Under 21) • Older Respondents (50+) • Lower Household Income ($15,000-$35,000) • HOW MANY VIA RIDESHARE TRIPS (ONE-WAY) HAVE YOU TAKEN IN THE PAST 30 DAYS? Women • 12 10.92 10.1 10 8.33 8 7 6.87 6.33 5.74 5.67 6 4.65 4 2 0 13-17 18-21 22-29 30-39 40-49 50-59 60-69 70-79 80+
How is the rideshare service being used? Lower Income Older Adults Youth Young Adults (>$35,000/year) (60+) (13-17) (18-29) HOW ARE PEOPLE USING THE SERVICE? Commuting Groceries & Shopping Dr/Dentist Appts Commuting Commuting to School or Work Dr/Dentist Appts Groceries & Shopping Groceries & Shopping Social & Recreational Social & Recreational Social & Recreational Dr/Dentist Appts Groceries & Shopping Local Bars, Restaurants Local Bars, Restaurants Rarely Use Dr/Dentist Appts Social & Recreational Social & Recreational Car/Bike Unavailable Transport Family Transport Family Middle/Upper Women Middle Age The “Back - Up Plan” Income (30-60)
RESULTS OF THE 6-MONTH USER SURVEY Sk Skate/Scooter 2% 2%
Travel Behaviors Impacts: Mode Shift Drive Alone Uber/Lyft 49% Ages 18-59 34% Ages 30* -70 Higher Income No Trip Youth 13-17 Seniors 70+ Rides from Bus Friends/Family Young Adults (Under 30) 19% Seniors 70+ 34% Youth (13-17) Lower Income Seniors (60+) Women
IMPACTS TO TRAVEL BEHAVIOR 40% 12% Report Driving Alone Less Report (306 Respondents) Riding the 41% Bus More (62 Respondents) Report Riding the Bus Less (114 Respondents)
POSITIVE IMPACTS TO QUALITY OF LIFE Especially for Youth (under 21), Senior (60+), Lower Income & Women 66% 77% 59% Feeling More Feeling Safer More Satisfied with City’s Transportation System Independent 50%+ 40% 41% Visiting Local Businesses More Lower Monthly Access to Health Foods Transportation Expenses & Medical Care Participating in More Social (Except Ages 13-17) Activities
“We have so many different facets of our community using it - teens, seniors, USER FEEDBACK people without cars, folks who want to hit up a restaurant or watering hole and not worry about parking...it's wonderful.” "You book a ride, and they're Johnny-on-the-spot! It's just great for people like me, because I'm 78 and now my kids told me how proud of me they are, because I'm getting out all on my own to participate in activities that I hadn't in years. Now I am attending Ceramics class again, where I've made a number of very nice pieces, and I've started back up at Bunko. And since I started riding Via, I've won at Bunko twice!“ “Got my first ride with Via yesterday to take me to the Brewery District. The van was outside within 4 minutes of requesting a ride and the driver was great and got me to my destination quickly and safely. What a great service for West Sacramento !” “My son had high school orientation today and used the van to get there and home. Love that the app will give you the van #, plate number and a picture and name of the driver. I also received texts updates which was great !” “ LOTS of teens are using Via to get them to and from work and activities this summer. That $10 weekly pass is dreamy! My 15 yr old is using VIA to get to her Summer job. “ Via is wonderful! For the first time in years I was able to buy ice cream and popsicles and get them home frozen. I can now purchase fresh fish and be sure that it will get home fresh and without salmonella. The drivers are wonderful, the vans are clean, the service was prompt, and I couldn't ask for more. This will definitely enhance my quality of life. Thank you for your work in getting this program for us. I see very few reasons to ever want to shop outside of West Sacramento again! I have not had the pleasure of using this service yet. Our neighbor has used the service and was very pleased with the prompt service and courteous drivers. As the 4th generation and long time resident of this fine city, I am very happy with all the new ideas and services that are being tried. This is by far the best time I have ever lived in West Sacramento. I feel safe, and am very pleased with the direction the city is going in.
Recommend
More recommend
