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Philadelphia Museum of Art Educational and Econom ic I m pact Urban Affairs Committee House of Representatives of the Commonwealth of Pennsylvania March 5, 2009 Mission In partnership with the city, the region, and art museums around the


  1. Philadelphia Museum of Art Educational and Econom ic I m pact Urban Affairs Committee House of Representatives of the Commonwealth of Pennsylvania March 5, 2009

  2. Mission In partnership with the city, the region, and art museums around the globe, the Philadelphia Museum of Art seeks to preserve, enhance, interpret, and extend the reach of our great collections in particular, and the visual arts in general, to an increasing and increasingly diverse audience as a source of delight, illumination, and lifelong learning. Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  3. A World-Class Institution and Pennsylvania Icon • Ranks among the four largest art museums in the nation • World-renowned collections of 225,000 works of art spanning 2,000 years • Attracts 800,000–1,000,000 visitors annually • Exhibitions that are extraordinary in scope, public appeal, and scholarship • The Museum’s historic building is a Philadelphia icon that ranks among America’s top-25 favorite buildings • Selected by the Department of State to organize the U. S. participation in the Venice Biennale of 2009 Vincent Van Gogh, S unflowers , 1888 Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  4. Education Programs for all Audiences • Award-winning programs for children, adults, and teachers serve over 200,000 every year • 75,000–80,000 schoolchildren annually • Classroom resources for teachers in the new Wachovia Education Resource Center • After-school and summer programs • Teen Sketch Club, Teen Docents, Teen Volunteers, Teen Filmmaking • National leader in Distance Education • Adult programming for all audiences: Lectures, Concerts, workshops, and tours • College Day on the Parkway • Form in Art for visually impaired adults • Art Talk for homebound individuals • Something Every Sunday for families • Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  5. Outreach and Community Partnerships • Long-standing partnerships across the region, including: Taller Puertorriqueño • Southwest Community Enrichment Center • Free Library of Philadelphia • Police Athletic League • Mural Arts Program • • Family Festivals celebrate diverse cultures • Concert Collaborations • Art After Five • Multiple Language formats • Free Community Passes Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  6. The Museum is a “Destination Defjner” • According to the Pennsylvania Department of Community and Economic Development’s FY07 Annual Tourism report, the tourism industry is a $28.2 billion industry in the Commonwealth. • The Museum directly generates 7–10% of annual leisure travel visitors to Philadelphia. Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  7. The Museum is Good for Business • Every $1 spent by the Museum generates nearly $4 in economic activity for the City and region. • Special exhibitions generate substantial economic activity over three-month periods: – Van Gogh (2000), $39 million – Degas (2003), $28 million – Manet (2004), $30 million – Dali (2005), $55 million – Wyeth (2006) $21 million Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  8. The Dream (Marie-Therese), 1932, by Pablo Picasso (Steve Wynn W om an in Blue, 1937, by Henri Matisse (Philadelphia Museum Madam e Cézanne in a Red Arm chair, 1877, by Paul Cézanne Collection) of Art: Gift of Mrs. John Wintersteen, 1956-23-1) (Museum of Fine Arts, Boston: Bequest of Robert Treat Paine II) ONLY IN PHILADELPHIA ! February 16–May 17, 2009 Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  9. Cézanne and a Century of Great Artists Lake I I , 2002, by Ellsworth Kelly (Beyeler Collection, Basel, Seascape with Agaves and Old Castle, 1939, by Max Beckmann (Staatliche Museen zu The Gulf of Marseille Seen from L'Estaque, c. 1886, Berlin, Nationalgalerie) Switzerland) by Paul Cézanne (The Art Institute of Chicago, Mr. and Mrs. M.A. Reyerson Collection) 140 works of art in the exhibition • 60 paintings and 20 drawings by Cezanne and works by 16 major • artists, including Pablo Picasso, Henri Matisse, Jasper Johns, Arshile Gorky, Ellsworth Kelly and many others. Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  10. Corporate Support • Generous corporate sponsor of previous exhibitions • Cézanne (1996) • Dalí (2005) • Additional Corporate Marketing • Investing in the City— the arts, the community • Heart of Philadelphia Award for 22,000 hotel room nights Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  11. Special Exhibition Visitors According to surveys of exhibition visitors, 2000 - 2008 Other U.S. and Philadelphia County international 21% 26% Other U.S. and International, 26% Philadelphia Metro Region (incl. Nearby NJ, Trenton,Wilmington), 55% 4 Counties, Regional PA Wilmington, Trenton, and NY and DC Metro Region, New York and DC nearby NJ regions metropolitan areas 16% 38% 16% Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  12. The Museum Creates Jobs • For every 1 job created by the Museum, nearly 5 jobs are created in Philadelphia and Pennsylvania. • Direct employment of approximately 400 full-time equivalents • Museum activities support approximately 530 full-time equivalent jobs of suppliers, construction, security, and maintenance workers. • Museum exhibitions and programs support approximately 950 full-time equivalent jobs in the hospitality industry. Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  13. Jobs Through Construction Expenditures • In FY07, the Museum Created 398 FTE jobs through spending on Capital Projects Direct Employment – • 87 full-time equivalent construction jobs – Indirect Employment • 311 full-time equivalent jobs _________________________ The above figures for job creation were reviewed and confirmed by Urban Partners and based on the study produced by the Pennsylvania Economy League in 1998. Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  14. The Perelman Building: Adaptive Re-Use and Restoration Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  15. The Perelman Building: Adaptive Re-Use and Restoration Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  16. The Perelman Building: Adaptive Re-Use and Restoration Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  17. The Perelman Building: Adaptive Re-Use and Restoration Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  18. The Perelman Building: Adaptive Re-Use and Restoration Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  19. The Perelman Building: Adaptive Re-Use and Restoration Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  20. The Perelman Building: Adaptive Re-Use and Restoration Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  21. Master Plan Overview Philadelphia Inquirer June 2005 Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  22. Exterior Façade and Roof Renovation Project 2006—2009 Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  23. Exterior Façade and Roof Renovation Project 2006—2009 Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  24. Exterior Façade and Roof Renovation Project 2006—2009 Cracks: Repair projected fascia elements of cornice Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  25. Exterior Façade and Roof Renovation Project 2006—2009 Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  26. Exterior Façade and Roof Renovation Project 2006—2009 Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  27. Sculpture Garden & Landscaped Parking Facility 2007—2009 Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  28. Sculpture Garden & Landscaped Parking Facility 2007—2009 Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  29. Master Plan Current Priority: Utility and Energy System Upgrades Strategic replacement of energy and utility systems throughout the Museum that are at the end of their useful life, inefficient, and pose continuing risk to Museum operations and to the safety of collections and visitors • Expanded central utility plant • Energy-efficient and energy-saving upgrades of building systems • New state-of-the-art loading dock with multiple bays (one bay exclusively for art) designed for the full range of Museum loading activities and improved security Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

  30. Master Plan Current Priority: Improved Transportation and Visitor Access • Reconfigure Art Museum Drive, Pennsylvania Avenue, and Kelly Drive (TIP Project) for improved public safety and circulation for visitors on foot or using public transportation, private cars, bicycles, tour buses, or school buses. • Relocate loading activities to the south side of the main building, alleviating traffic congestion on other parts of Art Museum Drive and decreasing truck traffic on Kelly Drive, Pennsylvania Avenue and the Fairmount neighborhood. Philadelphia Museum of Art Urban Affairs Hearing, March 6, 2009

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