APQC 15 th Annual Knowledge Management Conference Driving Business Performance: The New Face of Collaboration Houston, Texas, USA - April 30, 2010 Petrobras 2020 Petrobras 2020 KM Challenge: Support Business Sustainable Growth KM Challenge: Support Business Sustainable Growth Petrobras made history. Now it’s building the future Petrobras made history. Now it’s building the future
Petrobras made history. Now it’s building the future
Agenda Petrobras 2020 KM Strategy: Support Sustainable Growth KM 2020 Challenges Reflection: Expanding KM Boundaries Petrobras made history. Now it’s building the future
Petrobras 2020 Global Strategy Petrobras made history. Now it’s building the future
Petrobras presence worldwide Petrobras made history. Now it’s building the future
2008 Oil & Gas Production 3.9 Note: Peer Companies selected above have a majority of capital traded in public markets 3.8 A world class, Gas 3.2 public, Oil 2.5 integrated 2.4 2.4 2.3 mmboe/d energy 1.8 company 0.6 Source: Evaluate Energy & Company Reports 5,675 3,905 328 3,119 2,917 2,600 2,223 2,083 205 188 mcb/d b US$ 185 159 155 105 828 83 78 299 Source: PFC Energy WRMS (b/cal day considering company % share & including JVs) Source: Bloomberg Petrobras made history. Now it’s building the future
Petrobras Pre-salt Oil Production Petrobras made history. Now it’s building the future
Petrobras Total Production (m boe/d) 5729 r y p % 5 . 7 5.6 % p yr 3655 2758 2400 2298 2301 2217 2037 2020 1810 1635 Pursuing new projects while maximizing production from existing assets Petrobras made history. Now it’s building the future
Carefully crafted investments program (55% above 2008 business plan) Business Plan 2009 – 2013 3,2 3 2,8 174.4 b US$ 5,6 E&P * RTC 11,8 G&E Petrochemical Petrochem 43,4 104,6 Distribution Biofuels Corporate * Includes 17.0 b allocated to Exploration Petrobras made history. Now it’s building the future
Agenda Petrobras 2020 KM Strategy: Support Sustainable Growth KM 2020 Challenges Reflection: Expanding KM Boundaries Petrobras made history. Now it’s building the future
Petrobras 2020: KM Challenges Growth Complexity New Operational Units (creation) Pioneering / Complex Projects Mergers & Acquisitions (Brazil and abroad) New Business Areas Activity Expansion (new projects) Technological Challenges Diversity of Stakeholders Social and Environmental Impact Companies, Universities and Government Relationship National and International Entities Articulation KM Challenges Operation (Cost and Risk) Collaboration and Cooperation (Networks) Complex Projects Performance Technical / Organizational Innovation Diversity of Stakeholders Sustainable Growth Petrobras made history. Now it’s building the future
A Sustainable Model for KM Strategic Focus Innovation and Growth and Repositioning Trajectory Innovation Sustainability Teams Business Unit Company Suppliers Partners Clients Communities Operational Focus Operations Partnerships Risks and Costs Reputation and Reduction Credibility Internal Scope External Scope (Based on Model of Sustainable Value Structure - Capitalism at the Crossroads - Stuart L. Hart 2005) Petrobras made history. Now it’s building the future
Formal Operational Networks Innovation Sustainability BU BU BU Operations Partnerships Functional Managers Committee Communities Geologists of Practice Surveillance HSE Networks HR Competencies Development Petrobras made history. Now it’s building the future
Knowledge along the Value Chain Innovation Sustainability Operations Partnerships Developing local providers of goods and services 200 % 175 § Incentives for international Imports 150 companies to establish operations in Brazil 125 Increase local § Incentives for partnerships between 100 capacity Imports local and international companies National Industry 75 § Incentives for new local entrants National Industry 50 § Develop competences among medium local sectors 25 § Increase competences of 0 competitive local sectors Current demand Future demand Petrobras made history. Now it’s building the future
Knowledge in Innovation (R&D): CENPES Innovation Sustainability Operations Partnerships Innovation Improved Exploration Ultra deep Refinery Offshore Recovery frontiers water conversion LNG Investments in Technology 2009-2013: US$ 4.0 b Sustainability s t c u d o r P 1,0 Energy CO2 Water 1,9 efficiency Mngment Mngment 0,2 0,9 E&P Dnstream Biomass 2nd generation G&P CrpCenpes refining biofuels Petrobras made history. Now it’s building the future
Sustainable Knowledge: Networking Innovation Sustainability Partnerships with over 120 universities and Operations Partnerships research centers in Brazil and 70 abroad BR-Grid 14 universities and research centers in partnership developing state of the art scientific computing capabilities Largest grid computing cluster in southern hemisphere 7 Regional Competence Centers: Addressing technological developments in oil, gas and energy in those regions with O&G activities. Led by a local university. 50 Theme Networks (2009): To address technological developments with strategic focus. Contracts worth over 400 M$ (2004-2008). Petrobras made history. Now it’s building the future
Agenda Petrobras 2020 KM Strategy: Support Sustainable Growth KM 2020 Challenges Reflection: Expanding KM Boundaries Petrobras made history. Now it’s building the future
KM challenge: Accelerating human capital development Petrobras made history. Now it’s building the future
KM challenge: Accelerating learning curve in Projects Production (bpd) Number of years Discovery of Pre Discovery of giant Discovery of Production since Salt since Parati fields in Campos Garoupa in Campos incorporation of (2006) Petrobras (1953) Basin (80s – 90s) Basin (1974) Petrobras made history. Now it’s building the future
KM Challenge: Managing Complex Projects PROJECT ...... Phase 2 Phase N Phase 1 ……………. Task 1 Task 1 Task 1 ................... ................... ................... ................... ……………. Task N Task N Task N Partnerships Regulatory Agency (ANP) Health, Security & Environment (HSE) Social and Environmental Responsibility Petrobras made history. Now it’s building the future
KM Challenge: Learning from the Past (Understand, Contextualize, Think Over) Understanding the Constructing context the reference Trajectory Lessons Learned Petrobras made history. Now it’s building the future
KM Challenge: Learning with the Future (Observe, Plan, Innovate) Forecasting the Improving Future Context Opportunities Maturity Trajectory Gap Gap Lessons Learned Petrobras made history. Now it’s building the future
KM Challenge: Enhancing the Decision and Action Capacity Novices Experts Novices Experts Knowledge Gap Organizational Knowledge Relationship Network Adapted from Bill Curtis, Enturity, Inc. – APQC AWG Professional Experience Trainings Fundamental Oil Industry Course Previous experience Accumulated Accumulated Knowledge Knowledge Petrobras made history. Now it’s building the future
Agenda Petrobras 2020 KM Strategy: Support Sustainable Growth KM 2020 Challenges Reflection: Expanding KM Boundaries Petrobras made history. Now it’s building the future
Innovation Sustainability Operations Partnerships K Company Value Chain Mgt. Business Environment Porter five forces analysis adapted, 2010. Petrobras made history. Now it’s building the future
Innovation Sustainability K K Operations Partnerships Supply Chain Mgt Customer Relationship Mgt Suppliers Company Costumers Business Environment Porter five forces analysis adapted, 2010. Petrobras made history. Now it’s building the future
Competitive Innovation Sustainability Intelligence Operations Partnerships K New Entrants Company Suppliers Costumers Competitors Market & Innovation Substitutes Surveillance Porter five forces analysis adapted, 2010. Petrobras made history. Now it’s building the future
K Innovation Sustainability Stakeholder Relationship Mgt Operations Partnerships New Entrants Employees Government Company Suppliers Costumers Competitors Other Society Stakeholders Communities Substitutes Corporate Governance Porter five forces analysis adapted, 2010. Petrobras made history. Now it’s building the future
Petrobras made history. Now it’s building the future Questions? Petrobras made history. Now it’s building the future
Petrobras made history. Now it’s building the future Alexandre Korowajczuk Raquel Balceiro Corporate KM Manager KM Expert alexk@petrobras.com.br rbalceiro@petrobras.com.br Petrobras made history. Now it’s building the future
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