THE STRUGGLE FOR SMART PERSONALIZATION
Customers expect personalized, tailored messaging no matter which channel or device.
SO WHY AREN'T MARKETERS DELIVERING? Take a look at why personalization is top priority in the mobile era, and why marketers are CUSTOMERS NEED A struggling to deliver. PERSONALIZED EXPERIENCE
Personalization isn’t an option in the mobile era. It’s a mandate. Across channels and devices, consumers are more likely to act, buy, and recommend when marketers serve up messaging that’s tailored to their wants and needs. 86% of consumers say personalization plays a role in their purchase decisions.
of consumers have chosen, recommended or paid more for a brand that provides a personalized experience. 62%
48% of consumers say they purchase more when marketers leverage their interests and buying behavior to personalize the experience across channels.
53% of consumers say it’s important that retailers recognize them as the same person across all channels and devices that they use to shop.
PERSONALIZATION PAYS OFF Targeted personalization isn’t just a nice to have - it boosts performance.
More 48% than of senior marketers said personalized media programs led to improved response rates, increased sales, and stronger brand perceptions.
Personalization drives a 6x higher transaction rate over generic emails.
Personalization can deliver 5x to 8x the ROI on marketing spend.
THE PERSONALIZATION PRIORITY Consumer demand. Higher performance. Marketers know cross-channel personalization isn’t future functionality - they need it now.
94% of marketers say personalization is important to meeting their current marketing objectives.
75% of marketers are prioritizing personalization technology for 2018.
MARKETER’S STRUGGLE TO MAKE THE PRIORITY A REALITY But simply knowing they need better personalization doesn’t mean it’s happening. Marketers are facing challenges with personalization and getting beyond basic strategies.
36% of marketers report that personalizing messages based on behavior across channels is an expected challenge in 2017 and 2018.
Less than 10% of top tier retailers say they’re highly effective at personalization.
BARRIERS TO BETTER PERSONALIZATION What's holding marketers back?
32% of brands said lack of relevant technology is a major challenge to their personalization efforts.
46% of companies say legacy technology are major barriers to their personalization efforts.
1/3 Nearly one-third of top-tier retailers say they have limited to no capabilities to support personalization.
Recommend
More recommend
