PARTNERS WORKSHOP #1
PROGRAM 1. Dakar 2020 General Presentation ▪ Preamble ▪ Communication Rights ▪ Field Action ▪ Hospitality ▪ Medias 2. Partners Presentation 3. Brainstorming & Additional Offers
PREAMBLE
DAK AKAR AR 2020 PREAMBLE ROUTE • 12 stages • 8 000 km of race // 6 000 km of special • 35% track // 65% sand • 1 marathon stage for all categories RULES • Roadbook in color delivered on D-Day on 4 stages • No phones and GPS allowed • Mandatory 15min stop-over for cars on stages over 300 km • Dakar Experience for all categories except top pilots 4
DAK AKAR AR 2020 PREAMBLE COMPETITORS CALENDAR COMPETITORS • th , 2019 : selection session for bikes and 5 vehicles categories : • July 15 ➢ Moto quads = 145 competitors* ➢ Quad = 30 ➢ SSV = 32 st , 2019: registration closing • ➢ Auto October 31 = 38 ➢ Trucks = 16 • December 5 th and 6 th : European Technical Scrutineering & Vehicles Boarding (Marseille) * Registred on 22/09/2019 • January 1 st and 2 nd : vehicles recovery (Jeddah) 5
DAK AKAR AR 2020 PREAMBLE NATIONALITIES PROFILES • • Professionals // Amateurs Competitors from all over the world ➢ 16 countries from the Americas, ➢ 10 countries from Africa, • Rookies // Legends ➢ 28 countries from Europe, ➢ 9 from Asia • Women • Competitors from the Middle-East region ➢ Auto: Yazeed Al-Rajhi (Saudi) (Overdrive) • Original by Motul ➢ Auto: Yaser Hamad Seaidan (Saudi) (Mini) ➢ Moto: Mohammed Al Balooshi (UAE) ➢ Moto: Abudllah Al Shatti (Kuwait) 6
COMMUNICATION RIGHTS
COMMUNICATION RIGHTS Official Map Co-Branding Logos Official Short Version Poster Standard Version Each application of the Dakar signs shall be submitted to the Organizer for approval before use 8
PHOTOS AND VIDEOS IMAGES VIDEOS RACE ACTIVATION RACE ACTIVATION* Source: Dakar photo library https://mediacontent.aso.fr Source: Dakar Dailymotion/YouTube accounts Rules of use: mention photographer (credit) Rules of use: embed or crosspost 9 Sponsor’s brief to be sent by: November 15
MERCHANDISING WITH CO-BRANDING LOGO WITH DAKAR LOGO Co-branding logo only Co-branding logo + Dakar logo ➔ Through A.S.O or the ➔ Through a Dakar official sponsor’s own retailer licensee Contact: ndenolf@aso.fr Contact: ndenolf@aso.fr /!\ Any use of the EVENT’s graphic chart by the SPONSOR on a promotional item for commercial purposes will have to be ruled and determined by an additional licensing contract. Contact: rretailleau@aso.fr 10
FIELD ACTIONS
FIELD ACTIONS FIELD ACTIONS Dakar Service Dakar Village Sampling Center // Oasis Zone 12
FIELD ACTIONS DAKAR VILLAGE DAKAR RALLY EXPERIENCE SPONSORS AREA • • Dedicated area open to the public Public Access - Symbolic Entrance Fee (partners will receive invitations) without restrictions • • Closed Park Animations, sampling • • Sponsor logo on screens Vehicles parade on the podium • • 30 seconds video clip of your brand Podium Sponsor Animations • • Speaker’s announcements Firming sessions and interviews • Video content • Dakar museum • Gaming Area • Sport shows (FMX, stunt…) 13 Confirmation of participation before: October 30
FIELD ACTIONS DAKAR VILLAGE SCHEDULE WAITNG PARK ARRIVAL IN JEDDAH UNLOADING PARK JANUARY 2 - 3 - 4 PARADE AND ADMINISTRATIVE TECHNICAL TRANSFER TO THE INTERVIEW ON THE CLOSED PARK SCRUTINEERING SCRUTINEERING CLOSED PARK DAKAR VILLAGE PODIUM JANUARY 4 - PM JANUARY 5 PODIUM CLOSED PARK 1ST STAGE CEREMONY 14
FIELD ACTIONS DAKAR VILLAGE START • Location: Jeddah Dates: 2-3- 4 th of January • DAKAR VILLAGE CLOSED VEHICLES PARK START PODIUM - TECHNICAL & ADMINISTRATIVES SCRUTINEERING (TBC) MEDIA CENTER - CLOSING CONCERT 15
FIELD ACTIONS DAKAR VILLAGE – Plan Example 16
FIELD ACTIONS DAKAR VILLAGE FINISH* REST DAY* • Location: Qiddiyah • Location: Al Diriyah – Riyadh • Dates: Friday 17th January ( Last Stage and Podium) • Dates: 10th & 11th January (Arrival of Stage 6) • • Podium with presentation of the competitors at the end of Arrival Podium of the Rallye - Official Ceremony • the stage 6 Motorsport shows • • Giant screen in the centre of the Village Sponsors and stands • • Bivouac just next to the Village Giant Concert at the end of the day • Motorsport shows • Sponsors and stands *To be confirmed 17
FIELD ACTIONS SAMPLING OPERATION CONCEPT OBJECTIVE • • Festive moment with the public during Increase brand awareness • protocol ceremonies Communicate with your end consumers • Brand exposure during this key moment • Sampling by hoste(sse)s • Animations /!\ Minimum stock of 5,000 goodies to participate 18 Confirmation of participation before: October 30
FIELD ACTIONS BIVOUAC The bivouac is a working area located between the finish time controls and the start of a stage. It is a controlled and secured closed surface area, which access is exclusively and uniquely reserved for all persons accredited by the Organizer. • Between 2,500 and 3,000 people gather there daily • The competitors and their assistance crews • Assistance between competitors still in the race and vehicles and / or persons entered in the assistance category is allowed. • The Organization: the organizers, the race marshals, officiating the competition, the medical staff, the media corps (TV production teams, digital teams, journalists, photographers), the sponsors offering services, the guests 19
FIELD ACTIONS DAKAR SERVICE CENTER (DSC) & OASIS ZONE Motul Racing Lab BFGoordrich Tires Workshop CONCEPT • Dedicated area in the bivouacs • Service offered to all competitors, media and organization • Service should be useful, free • Operation timings: daily from 3pm to 11pm (except on marathon bivouacs) ACTION • Activate your brand by offering products or services OBJECTIVE • Build relationship with motorsport professionals • Strengthen the brand equity • Gather data for R&D, sales… Civa Lounge Kärcher Cleaning Center 20 Confirmation of participation before: October 30
ACCREDITATION DAKAR VILLAGE BIVOUAC MEDIA - Accreditation for sponsor Director - Permanent Accreditation Bracelets for partners staff ➔ Included in the contract - Daily Accreditation ➔ Included in the contract ➔ Refer to - Accreditation for Dakar Service Center staff https://www.dakar.com/en/ide ➔ subject to additional costs if not ntification-media-area included in the contract 21 Request to be sent by: October 30
HOSPITALITY
HOSPITALITY HOSPITALITY Scrutineering Podiums Bivouac 23
KARCHER HOSPITALITY PRIVILEDGE MOMENTS WITH YOUR NETWORK • BRING TOGETHER YOUR EMPLOYEES & SUBSIDIARIES AROUND SPORTING PROJECT • INVITE YOUR CLIENTS & PROSPECTS AT THE HEART OF THE DAKAR • RELAY ONLINE CONTESTS TO WIN VIP INVITATIONS • REINFORCE YOUR CUSTOMER EXPERIENCE BF GOODRICH
HOSPITALITY SCRUTINEERING Invitations to the administrative and technical checks. • Date : January 2, 3 & 4 • Location : Jeddah This program includes: • Guided visit (by a pilot) • Access to lounge area • Cocktail • Private parking Program not available for sale 25 Confirmation of the invitations to be sent by: November 15th
HOSPITALITY DAKAR CLUB PODIUMS Invitations to the Podium private lounge area. Start Arrival • • Date : January 5 PM Date : January 17 PM • • Location : Jeddah Location : Qiddiyah Start This program includes: Podium • Access to hospitality area • Cocktail (finger food) and open bar • View on competitors passing on the podium • Presence of pilots and ambassadors Arrival • Welcome gift Podium • Private parking Program available for sales also 26 Confirmation of the invitations to be sent by: November 15th
HOSPITALITY DAKAR CLUB BIVOUACS Invitations to the restricted area of the organization and competitors bivouac. • Date : to be confirmed • Location : to be confirmed This program includes: • Access to the bivouac • Access to the hospitality area : finger food, open bar, lunch or dinner • Guided visit (by a pilot) • Welcome gift • Private parking The sponsor will also benefit from 1 access for its commercial/representative that will accompany the guests (only in case of guests presence) including: access to the bivouac and lounge, and guided visit. Program available for sales also 27 Allocation of the invitations to be sent by: November 15th
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MEDIAS
MEDIAS MEDIAS Digital Visibility Press Relations 30
MEDIAS Digital Ecosystem Videos 57.9 millions views (+8% vs 2018) Social media Website Cross-posting of official videos on 12.8M visitors (+56% vs 2018) partners’ pages and accounts Dedicated post from Dakar official accounts mentioning partners’ accounts App 5 millions visits Video games Advertising campaign App PC Scrolling banner: PS4/Xbox logo/hyperlink 31
MEDIAS DIGITAL VISIBILITY Web Site Dakar App Advertising campaign Brand promotion on the Dakar website Visibility on the 4 website versions Logo in the partners sections and app (EN,FR,ES,AR ) ADV 32 Content to be sent by: November 15
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