PACMAS Cyber Safety Co-Design Project
Project aim Co-design and test a solution prototype with young Tongan women to help them overcome cyber safety issues.
portable.com.au Why? While interventions to enhance cyber safety in Tonga have been developed, there is little research to understand the experiences, needs and wants of young Pacific women and girls. To enable young Tongan women to fully participate in online and public discourse.
Who?
Today ● Project overview ● Co-design taster ● Future directions- get involved
Design approach
Co-design stages Understand Define Create Test
Why Co-design? ● Engaging young women on sensitive & complex issues ● Get below the surface of a problem ● More effective solutions ● Opportunity for learning and empowerment for co-designers ● Prototyping enables testing of assumptions with key users early on in the process
This project
Cyber-safety co-design project 4 15 2 1 Co-design Young women Prototype Tested workshops aged 14-19yo testing concept rounds
What we learned
Cyber-safety risks
Cyberbullying By friends, others known to them and strangers online Impersonation Image-based abuse* Hacking ● Young men pressuring young ● Conversations outed from ● Friends/peers using password women for images pseudo relationships information to access ● Having images stored on phone FB/emails/images ● Real life meet-up leaked and posted ● Sharing that information online (less often) ● Comments on images ● By strangers (less often) *includes trolling on selfies as well as more sensitive images posted online with or without permission
Experiences of cyberbullying
Environmental context ● Victim blaming ● Bullying accepted as just a part of being online ● Unconscious bullying from many levels of the community online and offline (it is not just other young people, but adults & teachers) ● Gender stereotypes about sex and sexuality create shame and fear “Hmmm! She’s not enough. aye!”
Stigma “If my account is hacked… ● Stigma and shame and all of my secrets [are] ● Cone of silence around the shared to others I [am] experience of cyberbullying ashamed to go in public ● A total breakdown of trust and go to church because with friends, community, service providers everyone is speaking about your family” - Workshop participant
Trust & support “There is no safe ● Lack of trusted, effective support space to express (including quality psychological support) when you are ● Would not go online for this support due to a lack of trust in these types of services feeling bad” ○ Lack of trust in online services in general - Workshop participant ○ Fear of having online support hacked by family or friends
Role models “If it was me I would take a lot from the person ● Very few examples or role models who can demonstrate who had the same overcoming these issues experience as me, ● Express solidarity with young because a counsellor women doesn’t have experience ● Advocate for changed attitudes facing what I have been through.” - Workshop participant
Impacts of cyberbullying
Impacts of cyberbullying Community level impacts Community level impacts
Impacts of cyberbullying Individual level impacts Individual level impacts
What’s the problem and where is the opportunity?
Designing for diverse needs ● Create characters to capture their differences and similarities ● Persona embodies behaviours, motivations and objectives of our users ● Look for ways that our diverse users overlap in the problems they face and their needs
The problem for young Tongan women ● Socially sanctioned bullying online & offline commonly experienced ● Few acceptable or relevant options for advice or support ● These feelings of hopeless are commonly linked to suicidal ideation
The need. An immediate need to reduce harm for young Tongan women experiencing cyberbullying by addressing the stigma, shame and hopelessness.
The opportunity. HMW break the silence among young Tongan women about the harms of online bullying so that the mental, physical and social impacts are reduced?
Ideation activity
Ideation activity 1. What is the opportunity? 2. Who are you designing for? 3. What is their lived experience? 4. What ideas do you have?
1. The design opportunity How might we break the silence among young Tongan women about the harms of online bullying so that the mental, physical and social impacts are reduced?
2. User personas Nina Salina
3. Empathy Map SAY DO powerful quotes actions & & defining phrases behaviours THINK FEEL thoughts & beliefs emotions
4. Ideas card
1. The design opportunity How might we break the silence among young Tongan women about the harms of online bullying so that the mental, physical and social impacts are reduced?
What to do with the ideas ● Create a prototype from one or more of the ideas ○ no need to be perfect — just good enough to get the idea across ○ tangible enough to get the right feedback from the people who matter most ○ tested and learned from
Testing prototypes Unlikely to: ● Proactively seek out information or service ● Talk to an online counsellor anonymously ● Engage any online group or service after a bad experience with social media
Concept
Solution Criteria ● Low barriers to access by meeting users where they are ● Non-reciprocal communication style ● Reduce shame and stigma ● Create hope ● Utilise role models and amplify female representation & voices ● Be a circuit breaker in the cycle of bullying ● Re-build trust and solidarity in the community ● Harm reduction, not restriction ● No victim-blaming ● Design with the vision for a phased, multi-pronged behaviour change
Concept ● Online video series ● Capitalizes on content young Tongan women are already engaged with ● Features female Tongan role models, who young women already know and engage with ● Sharing personal lived experience of cyberbullying and how they overcame adversity
Concept Concept Couch karaoke ● Entertaining and of interest ● The concept is adaptable to other topics of interest ● Woven into a narrative and storytelling style that appeals to the young women ● Raises the voices of women and promote solidarity
Concept Concept Makeup tutorial ● Awareness of other people who have experienced the issues ● Examples of how they survived/thrived ● Greater community awareness of the issue
Co-design process Solution Impact and learnings - future work
Co-design process Solution Impact and learnings
Legislation Population level Community research Other programs
Questions for you | Questions for us ● How are young women in your community similar or different? ● How might cyber-safety issues be changing in your own community? ● What current projects or initiatives could be enhanced by including the voices of young women and girls using co-design ? How might this work fit with or complement work you are doing with Pacific girls? ● Questions for us? ●
Chat to us Angela Davis - angecdavis@gmail.com Elizabeth Firkin - elizabeth.firkin@abc.net.au Bonnie Graham - bonnie@portable.com.au
Recommend
More recommend
