Our Mission To promote West Michigan as a place where business - PowerPoint PPT Presentation

May 17, 2023 •400 likes •610 views

Our Mission To promote West Michigan as a place where business thrives and people want to live and work Attraction Out-bound marketing Collaborative Resume Pack Promotion Connections Programming Website Social Media Education Biggest

Our Mission To promote West Michigan as a place where business thrives and people want to live and work
Attraction Out-bound marketing Collaborative Resume Pack Promotion Connections Programming Website Social Media Education
Biggest Accomplishments in 2018 Team transition ✓ Completed expansion of website information to cover all 13 counties ✓ Continued expansion of ReThink West Michigan with new statewide ✓ collaborations
Expansion of Website Information All 13 Counties of Region 4 are covered on our website Allegan • Montcalm • Barry • Muskegon • Ionia • Newaygo • Kent • Oceana • Lake • Osceola • Mason • Ottawa • Mecosta •
ReThink West Michigan 2018 • Added new county location Newaygo • New statewide collaboration for promotion Back2Michigan.com • Highest percentage of out of area candidates for Grand Rapids event 61%
Visitors to our Website - 2018 Seattle Boston Detroit, Lansing, Flint Portland New York City West Michigan Philadelphia Chicago Denver Columbus Washington D.C. San Francisco Indianapolis Los Angeles Top 10 Location Atlanta Tulsa Top 20 Location 40,000 users
Candidates in the Resume Pack
Weekly Resume Pack • Significant Others • Boomerangs • New to the area • Currently in West MI & unemployed or recently laid off 2,494 57% Resumes sent Hire Rate 1,412 Candidates accepted full-time offers in West Michigan
Weekly Resume Pack New volunteer program for Hello West Michigan members* to do the candidate calls that make up the Weekly Resume Pack. *Currently only open to tradition employer members
Out-Bound Marketing 8.3 million impressions
On the Horizon for 2019 • Statewide talent effort with Michigan House at SXSW in Austin, TX • New concept for West Michigan Intern Connect • New retention program pilot with GRPS seniors • Continued expansion of ReThink event and marketing
Community Impact
2018 New Members
Membership Dollars Creating Community Impact Your 80 Other A Measurable + = Investment Member Companies Community Impact
Community Impact 26,000 in-migrants from out of state and international to the MSA (net-gain), 2010 - 2017 37% This accounts for 37% of our MSA population growth, 2010 - 2017 Source: U.S. Census Bureau
Call to Action • If you’re not a member, join • If you are a member • Attend events • Promote events (Intern Connect to your interns) • Incorporate HWM into your recruiting and onboarding process • Refer candidates in your network • Share information about Hello West Michigan /HelloWestMI @hellowestmich @hellowestmich ‘Hello West Michigan’

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