Orange Julius and Booster Juice By Lauren Joyce and Sydney Chow
Philosophy Booster Juice: The main goal of Booster Juice is to create a healthy option for fast food, but still having fast and timely service. Motto:Squeeze more out of life. Orange Julius: “Our goal is to get Orange Julius into any location that can support it,” said Troy Bader Motto: Keep it real. The world will catch up.
The history of Orange Julius It all started with an Orange Juice stand in 1926 runned by two friends named Julius Freed and Bill Hamlin. At first business was slow until they invented the original orange julius. The acid in the orange was too strong for Bill Hamlin to handle so with a few ingredients mixed with the orange juice they made the original drink orange julius. After the years past they decided to open a shop and soon they opened several franchise over the world.
The history of Booster Juice Booster Juice started as two friends named Jon Amack and Dale Wishewan on a camping trip 13 years ago in 1999.They got the idea headed home and planned for a couple months and ended up with a garage full of all the equipment they needed.They made friends and neighbors test the smoothie concoctions. After 5 months of 18 hour days reserch a clear vision of what booster juice would look like came to mind.Finally, the first Booster Juice opened in November of 1999.
Booster Juice facts They have lots of smoothie choices including healthy ones they now have just over 300 stores all over the world They have now won 10 awards including Broke record for World’s Largest Smoothie in 2006 in the “Guinness Book of World Records”! Awarded food service chain with the highest percentage sales growth for 2005 by Foodservice & Hospitality Magazine President & CEO, Dale Wishewan, named an Ernst & Young Entrepreneur of the Year 2005 President & CEO, Dale Wishewan, named Entrepreneur of the Year as Foodservice & Hospitality’s 2005 Pinnacle Award Double Gold, Silver & Bronze Medal Winner at the Prestigious 2005 Frankie Awards for Franchise Marketing President & CEO, Dale Wishewan, recipient of “Canada’s Top 40 under 40” Booster Juice named one of the Capital’s Top Twelve Businesses Consistently awarded “Top Fresh Juice & Smoothie Bar Chain” in every major Canadian city Triple Gold Medal Winner and Bronze Medal winner at the Prestigious 2004 Frankie Awards for Franchise Marketing Double Gold, Double Silver, & Bronze Medal Winner at the Canada CFA Franchise Shows 2001-2005
Orange Julius Facts • They now have franchises all over the world. • They have now added new drinks to their menu and are still figuring out some new drinks today. • 1964 World’s Fair in New York was dedicated to “Man’s Achievement on a Shrinking Globe in an Expanding Universe.” So it came as no surprise that the Julius Original would become the official drink. • Once business was doing well Dairy Queen decided to buy Orange Julius in 1987. • In 2010 after the flood Orange Julius and Dairy Queen relocated to nashville.
recycling for booster juice It is the people's choice. If they want to recycle they can because Booster Juice has the option of recycling. Their styrofoam cups are recyclable and the people know that they have the choice. The survey that Sydney and I sent out to Mrs. Ferguson's class said that most of the people recycle the cups they get at Booster Juice. We think that is good.
The Survey When finish a drink from Booster juice do you throw away the cup or put it in the recycling? 18.2% Trash 54.5% Recycling None 27.3%
Do they compost? Do you think that Booster juice composts? 23.1% Yes 76.9% No
recycling for orange julius Because they are a smoothie store it is up to the people to recycle the companies recyclable paper cups. According to this survey that Mrs.Ferguson's class did, the majority of the class say they recycle the cups. The question is what do they do with all their fruit after? Do they compost it? We asked this question to Mrs. Ferguson's class and most of the class say that they do not believe that Orange Julius composts their fruit. The fact is that you never know what the company can be hiding from you. For example they can say they compost but it might not always be truth.
The Survey When you finish a drink from Orange julius do you throw away the cup or put it in the recycling? 25.0% Trash 50.0% Recycling 25.0% None
Do they compost Do you think Orange Julius composts? Yes 15.4% No 84.6%
booster juice negative impacts • some smoothies are unhealthy • the straw wrappers get thrown out • does not donate to charity • straws are plastic • the styrofoam cups are hard to recycle
Orange Julius negative impacts • Can be more eco-friendly • Straws can not be reused(red robins straws) • some smoothies aren't as healthy as others • they can get some organic fruit • use plastic cups
Conclusion We would rather buy smoothies from Orange Julius because: • They have straw dispensers so they don't need to rip off the paper packaging on the straw • They use paper cups which are easier to recycle then styrofoam cups • They use fresh fruit • Orange Julius donates to charities
Bibliography http://www.orangejulius.com/( Looked at other websites to back up information) http://www.boosterj uice.com/ ( Looked at other websites to back up information) Philosophy http://www.bizjournals.com/twincities/print-edition/2012/03/23/dairy- queen-squeezing-in-orange-julius.html?page=all http://boosterjuice-heatherhunter.blogspot.ca/2012/02/target-market.html
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