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Optimising your daughters future: latest developments Erica McWilliam If you look good you feel good, and if you feel good you can do anything Anya, 19 years Born in 1994 , same year as the internet 1996 : Hotmail 1998 : Google


  1. Optimising your daughter’s future: latest developments Erica McWilliam

  2. If you look good you feel good, and if you feel good you can do anything

  3. Anya, 19 years • Born in 1994 , same year as the internet • 1996 : Hotmail • 1998 : Google • 1999 : Napster • 2000 : DVD mass market in Aust • 2001 : iPod and Xbox • 2007 : iPhone and Playstation 3 and Tumblr • 2008 : Facebook, Twitter and iPad • 2010 : Youtube is primary source of info – Anya has never watched the news on free to air TV – the world looks like Youtube to Anya • Post 2010: Snapchat, Google glasses etc etc

  4. New Powerplays • http://www.youtube.com/watch?v=5YGc4zOq ozo

  5. Data Transformation: the 4 Vs Volume Variety Velocity Veracity

  6. Living in an Era of Big Data • Signal – A significant fact or idea we want or need • Noise – All the rest – extraneous, impending and misleading information

  7. http://zapatopi.net/treeoctopus

  8. Eager-and-sceptical trumps conformist-and-consistent

  9. Global Labour Markets High end personal services High end impersonal services Low end personal services Low end impersonal services

  10. Global Labour Markets High end personal services High end impersonal services Low end personal services Low end impersonal services

  11. Global Labour Markets High end personal services High end impersonal services Low end personal services Low end impersonal services

  12. Global Labour Markets High end personal services High end impersonal services Low end personal services Low end impersonal services

  13. Global Labour Markets High end personal services High end impersonal services Low end personal services Low end impersonal services

  14. Questions for You What do you think is the top job for women today? What was it 60 years ago?

  15. Why secretary is still the top job for women By Annalyn Kurtz @CNNMoney January 31, 2013: 8:37AM ET Secretary 1 1 Secretary Bank Teller, Dispatcher, Clerical 2 2 Cashier Worker Elementary & Middle School Sales Clerk 3 3 Teacher Private Household Worker 4 4 Nurse Teacher 5 5 Nursing Aide

  16. Work Futures • “Only a certain kind of individual can prosper in unstable fragmentary social conditions.” (Richard Sennett) • “People who need managing are no longer employable.” (Lee Crockett) • “Low level routine transactions are no longer required.” (Daniel Pink) • “The most valuable workers are creative thinkers whose ideas can be turned into valuable products and services.” (Richard Florida)

  17. Work Futures • “Only a certain kind of individual can prosper in unstable fragmentary social conditions.” (Richard Sennett) (agility) • “People who need managing are no longer employable.” (Lee Crockett) (self-management) • “Low level routine transactions are no longer required.” (Daniel Pink) (complexity) • “The most valuable workers are creative thinkers whose ideas can be turned into valuable products and services.” (Richard Florida) (creativity)

  18. High Concept/High Touch Capacity story design function argument focus empathy logic symphony seriousness accumulation play meaning

  19. Email: e.mcwilliam@qut.edu.au Website: http://www.ericamcwilliam.com.au

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