Opportunity Day Information as of 2Q18 Latest update on 27 th Aug 2018
DISCLAIMER The information contained in this presentation is for information purposes only and does not constitute an offer or invitation to sell or the solicitation of an offer or invitation to purchase any securities of Do Day Dream Public Company Limited (the “Company”) in Thailand, the United States or any other jurisdiction. This presentation should not, nor should anything contained in it, form the basis of, or be relied upon in any connection with any contract or commitment whatsoever. This presentation is confidential and is intended only for the exclusive use of the recipients thereof and may not be reproduced (in whole or in part), retransmitted, summarized or distributed by them to any other persons without the Company’s prior written permission. This presentation may contain forward-looking statements that involve risks and uncertainties. Forward-looking statements are based on certain assumptions and expectations of future events. Actual future performance, outcomes and results may differ materially from those expressed in forward-looking statements as a result of a number of risks, uncertainties and assumptions. Although the Company believes that such forward- looking statements are based on reasonable assumptions, it can give no assurance that such expectations will be met. Representative examples of factors that could affect the accuracy of forward-looking statements include (without limitation) fluctuations in in regulations relating to the Company’s business, general economic, political and business conditions, global and regional health and security conditions, the Company’s ability to finance and complete new projects on schedule, liability for remedial actions under environmental regulations and other factors beyond the Company’s control. You are cautioned not to place undue reliance on these forward-looking statements, which are based on current views of the Company’s management on future events. This presentation has been prepared by the Company. The information in this presentation has not been independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of the Company or any of its directors, officers, employees, agents or advisers, or any of their respective affiliates, advisers or representatives, undertake to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise and none of them shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. Although this document has been prepared based on the information contained in the updated draft Thai prospectus, which is currently under the consideration of the Securities and Exchange Commission of Thailand (the “Thai SEC”), it has not been and will not be registered as a prospectus with the Thai SEC and accordingly, this document may not be distributed, either directly or indirectly, to the public. Further, this document and any materials distributed in connection with this document are not directed to, or intended for distribution to or use by, any person or entity that is a citizen or resident or located in any locality, state, country or other jurisdiction where such distribution, publication, availability or use would be contrary to law or regulation or which would require any registration or licensing within such jurisdiction. Any decision to purchase or subscribe for securities in the Company should be made solely on the basis of information contained in the prospectus to be published in respect of the offering and no reliance should be placed on any information other than that contained in the prospectus.
TABLE OF CONTENTS Background and business Where we are so far 2H 2018 Outlook Key financial performance Appendix 3
Our Journey Since 2010 has seen us become a leading skincare company in Thailand CHINA HONG KONG • Snail Filtrate rejuvenates the skin • Tailored the product to suit the climate and skin of SEA countries • Created the new segment for the market: the Premium-Mass 2015 2017 2016 • Launched 8 more • Founded Namu Life 2012-2010 products of NAMU • Launched 4 more Plus Co., Ltd to be LIFE SNAILWHITE in the Company’s local products of NAMU facial skin care and LIFE SNAILWHITE distribution arm • Founded Do Day Dream PLC. body care • Launched 3 more and expanded into 2014 to focus on OEM Business • Started to produce body cleansing products of NAMU of skin care products with 2013 small size products • • Started production in LIFE SNAILWHITE Launched 3 more products registered and paid-up (Sachet) selling the new plant located and expanded into of NAMU LIFE SNAILWHITE capital THB 1 mn at par value through leading in Rojana Industrial sunscreen and • and expanded into body of THB 100 each Founded NAMU LIFE Brand convenience stores cleansing products Park in October 2016 care product and launched the first product, • Listed on the Stock • • • “SNAILWHITE SECRETION Implemented SAP Invested in land with Expanded into modern Exchange of Thailand • Increased share factory located in trade and export to China, FILTRATE MOISTURE • Founded Do Infinite capital to THB 225 mn, Rojana Industrial FACIAL CREAM” Hong Kong, Myanmar and Dream Co., Ltd to be focusing on Park and started to • Cambodia Main distribution channels are IHQ for the Company’s • renovate new plant international Increased share capital from online (Line, Facebook and international business expansion THB 1 mn to THB 10 mn for Instagram) and traditional trade business expansion 4
Vision, Mission & Core Values VISION MISSION CORE VALUES To be 1 of top 3 market We create healthy Leaders in the Asian skin for everyone to Beauty industry be truly beautiful in DYNAMIC their own unique way Robust growth while always being adaptive DIFFERENT Fresh and uniquely innovative Do Day Dream PLC. is a fast growing skincare manufacturer and distributor in Bangkok, Thailand. Formed in 2010, the company has DEVELOP reached THB 1.67 bn sales in 2017, within 6 Commitment to continuous improvement for sustainability and stability years, or just 4 years after the launch of NAMU LIFE SNAILWHITE. Our customers include retail customers, local distributors and international 5 distributors in several countries in Asia.
Company structure and shareholding structure Parent and subsidiaries DO DAY DREAM 100% 100% 95% THAILAND NAMU LIFE PLUS DO INFINITE DREAM DREAM DERMATOLOGY Domestic Distributor International Headquarter Dermatological company 100% 100% DO DAY DREAM TRADING DO DAY DREAM HOLDING SINGAPORE Intermediary in trading Investment arm for with foreign customers overseas businesses 51% DDD KCA Corporation POTENTIAL PARTNERS INTERNATIONAL Future potential partners to do Philippines Distributors overseas business 6
Extensive Product Portfolio Covering Five Categories of Skincare 1 FACIAL SKIN CARE Facial SYN-AKE Mask Shot Concentrate Facial Miracle Day Cream Overnight Firming 7 Days Mask Gold Facial Royal Jelly Facial Cream MIST Cream Mask Sheet Cream Cream 2 BODY CARE Body Body Booster Booster SPF 30/PA+++ 3 FACIAL 19 Products CLEASNING 41 SKUs Cleansing Whip Soap Essential Namu Facial Toner Jelly Wash 4 As of 30 June 2018 SUNSCREEN Sunscreen Sunscreen CC 5 BODY CLEANSING Creme Body Wash 6 GIFTSET 7
Extensive Product Portfolio Covering Five Categories of Skincare 1 FACIAL SKIN CARE Facial Acne Anti-Melasma Lotion Cream 2 BODY CARE 6 Products Body Acne Spray 3 12 SKUs FACIAL As of 30 June 2018 CLEASNING Liquid Cleanser 4 BODY CLEANSING Body Wash Sulfur Soap pH5.5 5 GIFTSET 8
TABLE OF CONTENTS Background and business Where we are so far 2H 2018 Outlook Key financial performance Appendix 9
We are a top-of-mind brand in Thailand Supermarket/Hypermarket Market Share No. 5 Q2’17: 4% in Supermarket/ Q2’18: 4% Hypermarket Convenience Stores Market Size of Facial Moisturizer Market Share No. 4 2017: THB 42 billion Q2’17: 2% in Convenience Growth: 8% Q2’18: 8% Stores Market Share No. 7 Q2’17: 4% New Snailwhite Sachets play in Thailand vital role in capturing Market Share Q2’18 : 5% 10 Source: Euro Monitor, The Nielsen Company
Do Day Dream is one of the only 2 Thai manufacturers among top 10 Top 10 Manufacturers in Thailand (Facial Moisturizer) Market Share (%) 28.8% With the lowest No. of 26.3% SKUs among the top SKUs brands, there are rooms for expanding wider Q2'17 range of products. Q2'18 14.9% 14.3% 40 % 12.1% 11.7% 10.0% Growth 9.7% 7.7% 6.8% 5.5% 5.2% 4.5% 3.7% 3.7% 3.7% 3.5% 2.3% 1.6% 1.2% L'Oreal Procter & Beiersdorf Ag Unilever Thai Other Dodaydream Smooth-E Mentholatum. Aisance Johnson & (Thailand) Gamble Germany Trading Manufacturer Johnson (Thailand) Consumer 78 SKUs 45SKUs 63SKUs 29 SKUs 30 SKUs 8 SKUs 18 SKUs 14 SKUs 24 SKUs 7 SKUs … 11
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