Opinions, Ltd.
Opinions, LTD partners with you for all of your market research needs! From qualitative to quantitative; local, regional, national or internationally, Opinions, LTD has the know-how to make your project come out on top. Specializing in varied methodologies such as on-location interviewing, mall intercepts, central location tests, and focus groups, our staff backs its service with years of experience in market research. National Quantitative Services Mall Intercept/CLT Facility Services In-store Intercepting Services Permanent facilities across the U.S.A. Centralized Project Management Private interviewing On-site supervision Client viewing Over 750 staff across the U.S.A. PDA/IPAD/Tablet technology Sensory Research Services Online Panel Services Taste Test Fragrance Evaluations Panel of half a million and growing Product Placements/In-Home Use Tests Double opt-in Alcohol Testing Panel management Food Preparation/Test Kitchens Programming Laundry CATI/Phone Services Multicultural Recruiting & • 40 Stations Interviewing Services Hispanic Asian Technical Services Related Research Services Full Services Programming Project/Field Management Questionnaire Design Data entry/processing Data entry/processing Analysis Coding Coding Table Creation Cross tabs Cross tabs Report Writing
National Qualitative Services Recruiting Services Facility Services Related Research Services Focus Groups Client viewing Online focus groups/bulletin boards Ethnographies/Shop-a-longs Personal hostess Webcam focus groups Medical/Healthcare Video/Audio recording Transcription IDIs Digital recording Translation Low Incidence Web-streaming/Video-streaming Moderation Cold Calling/RDD Food catering Eye-tracking/Biometric Music tests Web-usability testing Mock juries
Mall Intercept/CLT Facility Services With permanent offices in multiple markets across the U.S.A, Opinions LTD’s mall/CLT facilities are equipped to handle a variety of face-to-face data collection needs including, but not limited to: Mall Intercept In-home product placements Advertising testing Legal research Taste tests/sensory tests Spanish (bilingual) interviewing Central location testing In store intercepts Facility Amenities Fragrance Testing 1000 to 2000+ sq. ft. facilities Pre-Recruits Classroom Style CLT’s Minimum of 8 PC’s Product Testing Private Interviewing Rooms Simulated Retail Environment Secure Storage Eye-tracking – Trained on Several Platforms Client Viewing Test Kitchens (including all major appliances) High Speed Internet & WiFi Proprietary Database All our locations have a centralized We can also assist you in markets where we do not have database built from our mall locations. a central office. Through our established relationships with These provide us with thousands of other data collection agencies, we are able to bridge our potential respondents for your study. resources to become your one-stop shop across the U.S.
Sensory Research Services The success of your sensory project is dependent on consistent testing protocols. We have one centralized contact that will brief all locations and their respective test administrators. This not only streamlines communication to you, but ensures everyone is receiving the same direction for your testing. Coast to coast and in-between our strategically located testing facilities are well equipped to handle a multitude of sensory related research including: Taste Test Fragrance Evaluations Product Placements/In-Home Use Tests Alcohol Testing Food Preparation/Test Kitchens Laundry Our methodologies include: Central Location Testing Mall Intercepts Session Testing National Recruiting Focus Group Recruiting to Client Facility
Multicultural Recruiting & Interviewing Services We recognize the growth of multicultural data collection, and have made the commitment to being a leader by staying on top of changing demographics. Responding to the Hispanic and Asian population growth in the U.S.A., we have made multicultural data collection services an integral part of our business. With facilities located in regions of growth, we are able to target these respondents in vast variety of acculturation levels. Primary Hispanic Markets Primary Asian Markets NORTH MIDWEST NORTH MIDWEST NYC/NJ Chicago, IL NYC/NJ Chicago, IL Rochester, NY SOUTH WEST WEST SOUTH Atlanta, GA Denver, CO Los Angeles, CA Atlanta, GA Austin, TX Los Angeles, CA Sacramento, CA Austin, TX Sacramento, CA San Francisco, CA Dallas, TX San Francisco, CA Seattle, WA Raleigh, NC Tucson, AZ Tampa, FL
In-store Intercepting Services Opinions, Ltd. conducts research across the U.S. through a We pride ourselves on hiring experienced interviewers to nationwide field staff over 750 research professionals. conduct all of our data collection. Reliable, honest fieldwork is what you pay for and what we deliver. Our staff is Our expertly training staff will assist in: thoroughly screened, trained and briefed by our corporate office. Face to Face Intercepting Mystery Shops Our team can conduct your in-store marketing needs In-Aisle Interviews through: Paper & Pencil Shop Along / Ethnography Recruiting iPad/Tablets Store Audits Laptops Exit Polls PDA/Smart Phones Event Intercepting Programming, technology equipment, and data delivery also available. Executive Interviewing Host/Hostesses Drive Thru Intercepting On-Site Taste Testing Observational Research Clients deal directly with a corporate contact who personally briefs, trains and manages the interviewing staff. By delegating a centralized contact, Opinions, Opinions, Ltd. is the manpower on the front lines of your Ltd. provides clients with seamless in-store marketing research needs. From coast to coast, our communication, customized reporting, main objective is to be your strategic partner whenever and responsiveness and flexibility. wherever you may need us providing accurate, timely and cost effective data collection research services.
Online Panel Services Opinions, Ltd. has developed an online panel, SurveyClicker, to help with your market research needs. Our panel search begins through Panel members are A double opt-in process is used to Our online panel, SurveyClicker.com, interacting with the public via face to introduced first hand to ensure active participation. Only provides access to a broad range of face, over the phone, online or through market research by members who have expressed panel members nationwide referrals. participating in a study. interest are invited to participate.
CATI/Phone Services Our dedicated phone staff will recruit and interview across the country through our national database. Our phone room is equipped to handle a variety of recruiting and interviewing needs such as: CATI & Web Panel Recruitment Business to Business Mock Juries Medical Healthcare Pharmaceuticals Financial Professional Our dedicated, experienced recruiting staff and extensive national database will provide you with the proper sample and personalized care you deserve to expect for all of your projects nationwide!
National Qualitative Recruiting & Facility Services Opinions, LTD will make your focus groups, ethnographies, shop- along, mock juries, CLT’s and IDI’s easier for you. Recruiting Services Our recruiting staff will find the right respondents for your project!Recruiting a successful focus group involves going beyond screening qualifications.It is an interaction between recruiter and respondent.Our experienced recruiters listen carefully for articulation and knowledge of the subject being discussed.It doesn’t end there…Building a good mix of respondents is just as important as finding the correct ones, and interaction with the moderator is everything! Opinions, LTD recruiting services are always responsive to our client’s requests.Your needs are just as unique as the methodologies.Our recruiting NORTH SOUTH services team can recruit in large metropolitan areas with our established FOCUS GROUP LOCATIONS NYC/NJ database, as well as cold calling in smaller towns that are further afield. Dallas, TX Rochester NY Raleigh/Durham NC Facility Services Tampa FL Our focus facilities offer all of the amenities you would expect from a first class MIDWEST Washington D.C. company, from personal hostess to web-streaming to, of course, quality WEST Chicago IL respondents! Cleveland OH Denver CO Los Angeles CA Indianapolis IN Portland, OR Sacramento CA San Francisco CA Through long-established partnership with experienced interviewers and moderators, we can help with any part of your qualitative project!
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