Office of Minority Health and Health Equity Using Health Communications Tools to Promote Health Equity: FDA OMHHE Outreach and Communications Program Cariny Nuñez, MPH, CHRM, Senior Public Health Advisor APHA Annual Meeting and Expo November 4, 2019
Food and Drug Administration (FDA) Mission FDA is responsible for protecting the public health by assuring the safety, efficacy and security of human and veterinary drugs, biological products, medical devices, our nation’s food supply, cosmetics, and products that emit radiation. FDA also regulates the manufacturing, marketing, and distribution of tobacco products to protect the public health and to reduce tobacco use by minors. Consumer Protection Agency Provide information on regulated products to ensure safe and effective use to consumers/patients/health care providers Regulatory Agency Intersection of commerce, laws and public health 2
FDA Office of Minority Health and Health Equity (OMHHE) Mission To promote and protect the health of diverse populations through research and communication that addresses health disparities. Vision To create a world where health equity is a reality for all. 3
FDA OMHHE Goals Goal 1: Improve regulatory science by increasing the amount of clinical trial data available on racial and ethnic minorities; improve the data quality to determine how minorities react to medical products; and increase transparency and access to available data Goal 2: Strengthen FDA’s ability to respond to minority health concerns Goal 3: Promote health and safety communication to minority populations who often experience low health literacy and/or speak English as a second language 4
What We Do Research and Collaboration Program Outreach and Communication Program • Intramural Research • Programs/Initiatives/Campaigns • Extramural Research • Language Access Program • Participate in FDA Centers of Excellence in • Diversity in Clinical Trials Initiative Regulatory Science and Innovation (CERSI) • Health Education Materials Projects • FDA Spokesperson; Speaking Engagements • Summer Teacher Training Program • Social Media • Pharmacy Internships • Newsletter & E-alerts • Academic Collaborations/Fellowships • Website • Congressional Mandates • Lecture Series & Webinars • FDA & HHS Working Groups & Collaborations • FDA & HHS Working Groups • Stakeholder Input into Research Agenda • Stakeholder Meetings/Symposiums/Exhibits • Guidance Documents • Foster collaboration between FDA & stakeholders 5
Current Priority Areas • Opioids • Nutrition • Tobacco • Hepatitis • Rare Diseases • HIV • Cardiovascular Disease • Clinical Trial Diversity • Language Access 6
Outreach and Communication Program Goals Goal 1: Strengthen FDA outreach to racial and ethnic minority populations and underserved populations that often experience low health literacy and speak English as a second language or not at all Goal 2: Partner with external stakeholders to identify and reduce health disparities 7
Outreach and Communication Program Activities & Implementation Strategies Programs/Initiatives/ Materials Development Outreach Campaigns • Language Access Program • Fact sheets • FDA Spokesperson/Speaking Engagements • Diversity in Clinical Trials • Blogs Initiative • Social Media • Infographics • Multi-Lingual Dietary • Newsletter & E-alerts • Post Cards Supplements/Health Fraud • Website • Brochures Campaign • Webinars • PSAs • ORA/PAS Outreach and • OMH Health Equity Lecture • Podcasts Internship Program Series • #ilovemyheart Social Media • Coordinate HHS Reports Campaign • FDA & HHS Working Groups • Trainings • Building relationships with external organizations 8
OMHHE Campaigns • OMHHE has created a variety of health communication campaigns for health disparities related health topics. • Most of our campaigns have centered around public service announcement (PSA) videos. • Podcasts, fact sheets, infographics, and social media messages have also been used to supplement the PSAs videos. 9
OMHHE Campaigns • “#ILoveMyHeart” • Created for American Heart Month. • Social media campaign that encouraged the public to describe how they take care of their hearts. • The former Secretary of Health and Human Services participated. 10
OMHHE Campaigns • The hashtag was used more than 300 times during the initial launch month. • Hashtag had a reach of more than 3 million and had 6 million impressions on Twitter. • Profile visits to the @FDAHealthEquity Twitter page increased 160% that month. 11
OMHHE Campaigns • “Clinical Trial Champions” • Campaign featured 6 short videos with a sickle cell disease and clinical trials advocate. • Emphasized the importance of diversity in clinical research. • The videos have received more than 15K views on YouTube. 12
OMHHE Campaigns • “Dietary Supplement Health Fraud” • Launched in support of FDA’s warning about illegally marketed products. • PSA videos created in English, Spanish, Chinese, Vietnamese, Korean, and Tagalog. 13
OMHHE Campaigns • Created Consumer Update fact sheets in corresponding languages. • Promoted during National Consumer Protection Week, National Safety Month, and Health Literacy Month. • The videos have received approximately 12K views on YouTube. 14
OMHHE Campaigns • “Veterans in Clinical Trials” • Created two videos to raise awareness about the unique health issues faced by veterans. • Promoted during Military Appreciation Month, Clinical Trials Awareness Week, Veterans’ Day. • OMHHE’s most successful campaign to date with more than 125K views on YouTube. 15
Lessons Learned • Staying engaged with the public through multiple platforms is critical. • Utilizing health observances and holidays can be effective for creating and disseminating content. • Co-branding with other organizations can be useful in disseminating information. • Paid advertisements, such as Google AdWords, can be effective in disseminating content. 16
FDA OMHHE Resources 17
FDA OMHHE Resources 18
FDA OMHHE Resources 19
Connect with FDA OMHHE Follow us on twitter @FDAHealthEquity HealthEquity@fda.hhs.gov www.fda.gov/HealthEquity Join webinars and stakeholder calls 20
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