OCTOBER 2020 Food2050 Ever wonder what people will be eating 30 - PowerPoint PPT Presentation

OCTOBER 2020

Food2050 Ever wonder what people will be eating 30 years from now? FICO, Bologna Will we still sit down at a table with family and friends, October 2020 enjoying all the same sights and smells as we do now, or should we expect something completely different? And through these basic questions: how will Food be grown and sold? How will the Food Market evolve around our consumption? We cannot see the future, but never has it felt more important to try and envision what it might be like. That is what Food2050 is about, to gather Food Professionals from PRODUCERS, to DISTRIBUTORS and consumption at FICO Bologna to discuss, With Food2050, we want to make sure that we address debate and look into what is ahead of us for the Food Market. the topics that are important to you and your industry . To get you face to face with the relevant stakeholders, for all to engage into meaningful interactions that will lead to concrete actions for your industry .

TECH TASTE CONSUMPTION

DEFINING THE THEMES TECH TASTE CONSUMPTION

DEFINING THE THEMES OF THE PROGRAMME TECH CONSUMPTION TASTE Technology plays an Taste is defined as «the Consumption has increasingly important perception or experience evolved with technology role in the food industry. of flavour». It to change the way we From production and has always been at the approach food. From fork delivery methods to how center of the way we and knife to today’s it is consumed, consume food. We omnipresent screens, technology is shaping cannot talk about food consuption is no longer the way we approach without talking about limited to just «eating». food in general. taste.

DEFINING THE THEMES OF THE PROGRAMME TECH CONSUMPTION TASTE Current technologies, their effects and Key influencers: society/culture, Figurative / Virtual Consumption their influence on where we are demographics, geographics, beliefs, «Real foods» vs. food supplements accessibility ,… headed (AI, Blockchain, robotics ,…) & replacements / Medicine or food – sustenance or pleasure Tastebuds vs. «eyebuds» Technologies: from industrial to home kitchens, from exclusive to Transportation, sourcing, mainstream (3D printing, smart preservation & processing «New food» vs. «Old food» vs. appliances , packaging,…) «future food» Diets & trends: the mediterranean Tech for food’s sake or food for and Chinese cases tech’s sake? Global view – feeding a planet The future of farming ECONOMICS OF FOOD

DEFINING THE AUDIENCE PRODUCERS DISTRIBUTORS END-USERS

DEFINING THE AUDIENCE END-USERS PRODUCERS DISTRIBUTORS The Industry responsible for the The Industry responsible for The final users, after primary resources, from PRODUCERS and getting food from point A to point vegetables to lab grown meat DISTRIBUTORS, closing the B, be it between a farmer to restaurant or a supermarket, or food cycle YOU ARE from those to the END-USERS YOU ARE - an agritech company - A restaurant - A food producer YOU ARE - A chef - A food engineering company - A food carrier - A food-critic - A food lab - A food reseller (i.e. - A food writer supermarket) - A foodie - A food delivery company - Food sourcing

CONNECTING THEMES THE AUDIENCE WITH END-USERS DISTRIBUTORS PRODUCERS

Our three themes link the three audience groups together – they play a major role in each step of the food cycle – defining practices and trends for the future. DISTRIBUTORS

TECH TASTE CONSUMPTION END-USERS PRODUCERS DISTRIBUTORS TASTE TECH CONSUMPTION END-USERS PRODUCERS DISTRIBUTORS TECH CONSUMPTION TASTE END-USERS PRODUCERS DISTRIBUTORS

Food producers want to produce ingredients that taste good for the consumers , using technology to optimize their yield Food distributors want to distribute faster and make their food look tasty for the end-users , using technology for presentation and new consumption methods End-users want their products to taste good, ever- transforming them using technology , and finding new ways to consume them

THE PROGRAMME 14 OCT 15 OCT 16 OCT MORNING KEYNOTE KEYNOTE Registration / free time in Cooking demos / industry cooking demos / industry shops, restaurants & showcase / matchmaking showcase / matchmaking FICO Tours meetings / gamification meetings / Gamification // SESSIONS : 3 in parallel CLOSING : final presentation, special announcements & results AFTERNOON Welcome Experience, session / DEBATE industry interaction time / Matchmaking meetings, gamification FICO Tours, Free time shopping, FICO Tours, demos / KEYNOTE free time / gamification // SESSIONS : 3 in parallel DEBATE Matchmaking meetings, COCKTAIL OF THE FUTURE shopping, FICO Tours, demos Free time

HOW WILL THE AUDIENCE BE ENGAGED AROUND THE THEMES TECH TASTE CONSUMPTION LIVE COOKING DEMOS TASTING SESSIONS KEYNOTE TALKS ROBOTICS DEMOS INDUSTRY SHOWCASE AUGMENTED REALITY DEBATES & PANELS EXHIBITIONS MATCHMAKING GAMIFICATION

IMAGINE THE FUTURE OF OUR PLATES, WHAT WILL WE PUT ON THEM, HOW WILL IT BE PRODUCED AND CONSUMED IN 2050?

INTERESTED IN STAYING UP TO DATE ABOUT THE EVENT? BECOMING A SPEAKER? SHARING YOUR IDEAS FOR THE PROGRAMME? Contact us at food2050@mci-group.com with your questions, comments or ideas

THANK YOU!