Norway Workshop Utrecht 19th September 2017 Photo: Foap - PowerPoint PPT Presentation

Norway Workshop Utrecht 19th September 2017 Photo: Foap

Netherlands & Belgium Trends Development Area of opportunity Market on the Move Source: Key figures for Norwegian travel and tourism 2016 Photo: voss/Foap/Visitnorway.com

Lofoten Dutch-speaking Belgium Not the same amount of data as NL • Growing interest • Brussel and Antwerpen top 10 on visitnorway.nl What do we know • 2017 +4 tour operators/agencies (that we know of) • Guestnights and type accommodation • Press, travel trade, now including marketing activities • Regions

The Dutch traveler 2016  Travel party: 2,6  15,2 days pr trip  29% travel with kids  49% booked a packaged trip  Car/camper is main  55% first time in Norway to Norway transportation, 61%  62% traveled on a round trip  UK 47%  Flights, 20%  France 45%  20% increase so far in 2017  US 43%  Ferry 17%  Spain 42%  Italy 43%  Switzerland 42%  Germany 34%

Bryggen, Bergen …traveled to Trøndelag North Norway  Potential for growth in south South Norway and north Eastern Norway Fjord Norway 0 100000 200000 300000

…stayed in m_dickson/Foap/Visitnorway.com Netherlands Belgium Hostel Cabin 2015-2016 Hotel  NL 20% increase hotels and cabins  BE 8% increase hotels Camping 0 50000 100000 150000 200000 250000 300000

Oslo Vinterpark …grew in numbers for winter and off -season • Growth in all months • Good economy – shorter stays and more trips • Increase in products and availability all over Norway

…spent money • Pr holiday pr travel party 50.280 NOK • Pr holiday pr person 19.145 NOK • Daily expenditure pr person 1250 NOK (est. 800 NOK in 2015!) Photo: Knut Aage Dahl/Visitnorway.com

The markets are on the move • Steady economy • Shorter stays, more trips pr year • Younger travel more • Increased use of flights - and we expect • Incresed use of hotels and cabins • ( Increase in guest nights to Norway) • Increased expenditure in Norway: – Flights – Travel without car – More boutique and higher quality on accommodation – Organized experiences • Growth in younger travelers VisitOSLO/Tord Baklund

Trolltunga Reasons to go • Nature is a leading reason to go • … but definately not the only reason!

Segmentation survey 2017 Global 9% 11% 10% 12% 10% 12% 15% 12% 9% US 12% 8% 3% 3% 17% 11% 13% 24% 9% UK 8% 13% 14% 13% 9% 12% 11% 11% 10% Denmark 7% 11% 11% 17% 8% 13% 18% 5% 9% Sweden 8% 12% 12% 12% 7% 14% 18% 7% 10% China 26% 8% 3% 8% 16% 4% 4% 23% 8% Spain 7% 10% 8% 8% 15% 12% 14% 16% 10% Italy 19% 8% 6% 12% 11% 11% 14% 13% 7% Netherlands 3% 10% 19% 12% 7% 8% 22% 6% 11% France 3% 13% 10% 13% 7% 21% 19% 8% 5% Germany 5% 14% 9% 21% 8% 9% 14% 10% 9% PLAYFUL LIBERATON SOCIAL IMMERSION SHARING & CARING ESCAPE CONTROL BROADENING MY CULTURAL HORIZON EXPLORING THE WORLD OF NATURAL BEAUTY ROMANTIC LUXURY ENERGY Share of overnight stays: The segment volume is derived from the number of overnight stays on each occasion. The figures on the slide shows the share of overnight stays on all holidays.

Heddal Stave Church, Telemark Icons of the past • Setesdalbanen - vintage railway • Lindesnes Lighthouse Architecture and design History, heritage, landmarks • Wooden boat & tall ship culture • Old town Kristiansand

Art & City

Maaemo, Oslo Flavours inspired by mother earth • Maaemo - 3 Michelin Star Restaurant • Craft brewery movement Local experiences & food • Traditional and contemporary cuisine

Gudbrandsdalen Photo: Bård Gundersen/Peer Gynt as - Experiences in Nature • Nature is the frame – culture, history, local food, art, design and the everyday life is the substance!

Segment survey 2017 The Dutch have the same emotional and functional association to Norway as in 2011. Top 5 emotional benefits Top 5 destination characteristics Top 5 personality items 1. Allows me to discover new and interesting places 1. Has beautiful nature 1. Active 2. Gives me rich experiences 2. Has unspoiled nature 2. Adventurous 3. Helps me to escape from my hectic daily life 3. Has quiet environments 3. Peaceful 4. Allows me to broaden my horizon 4. Is not too warm 4. Relaxed 5. Enriches my view on the world 5. Allows me to be physical active 5. Daring, Authentic and Friendly BUT Norway’s personality has evolved. Norway is seen as more relaxed, daring, authentic and friendly than in 2011.

Market on the Move … …How do we keep up?