Nish Reseach… 1 www.nishresearch.com
01 Who We Are? 02 What we do? 03 Why Us? 2
With a competent team active in Iraq since 2009, Nish Research Company performs all processes from project inception to field operation by its own staff without outsourcing fieldwork or any stage of research. Who We Are?
O U R M I S S I O N 1 3 To understand and To monitor the Market. explain the evolution and alternation of the Iraqi Market 2 4 To support our clients To produce trustworthy to make the right solutions for our clients’ decisions about Iraq needs. 4
What We Do? Quantitative Methods That We Use All stages of syndicated as well as custom-tailored research is managed and performed by Nish staff starting from inception and design to data collection and entry, quality control, back-checks, data edit, tabulation, analysis and reporting, including programmers, graphic designers in addition to core staff dealing with analysis 1 3 CAPI CATI We mainly undertake quantitative CATI is another quantitative research projects using online CAPI method. Thus, method which we frequently use. continuation of the process becomes rapid, secure and manageable. 2 4 CAWI PAPI CAWI is a research method which we have PAPI is a method which we use for the started to apply. smaller projects. 5
Quantitative Methods We Use… As Nish Research, we apply relevant methods of the research world. Additionally, we have built several syndicate studies to supply our clients' needs. We regularly share the results of those syndicate studies with our clients. B2B CLT D2D Syndicated Snow Ball 6
Qualitative Methods We Use… It is not enough to just determine the numerical situation of any subject to be assessed, to make plans and set a course for the future. For this reason, research sector frequently uses qualitative studies. Conducting Qualitative studies in Iraq is not easy due to access restrictions. Thus, doing a successful research requires planned effort and diligent a work. For this reason, our qualitative team members, who are local professionals, study and apply the most suitable methods for our clients. IDI FGD Mini FGD IHV Etnography 7
Sectors We Work For… Banking FMCG Telecom Health Care Consumer Durables Automotive Tobacco Media & Retail 8
Our Syndicated Studies… We have developed many syndicate projects to submit fast and economic solutions for our clients and we regularly share the results of those studies. Home Tracking is made 3 Womenbus is made 3 periods in Retail is made 3 periods in a year. Ombinus is made 3 periods in a periods in a year. Women whose year . Women and men, whose age a year. Women, whose age are It's target audiences are traditional age, are between 18 and 59, are are between 15 and 59, are it's between 18 and 59, are it's target and modern channels. We evaluate it's target audience. We focus on audience. Our clients regulary our clients' product distributing target audience. It is made by F2F product presence at houses within online CAPI method in 5 cities with ensure participation in this project and price performances within this this Project, by examining shopping because of women's determining type of selling points. Our study 1080 people. Participation can be habits and purchasing quantity. We ensured to all categories, especially role especially in Personal Care involves the cities Erbil, interview again with the 50% of to Fast Moved Consumer Goods Products and also Fast Moved Suleymaniye, Dohuk which are in people whom we have just Consumer Goods(FMCG). We also the KRG region (FMCG) and personal care. It bases interviewed previously. We make on all socioeconomic crowds. poll shopping habits within this the study in the cities Erbil, project. Suleymaniye and Dohuk by 800 9 houses.
Leading Brands Iraq LBI, is a brand leadership award for the Iraqi Market Nish Research Company is the contractor in the research process of the LBI project in 2019. 10
Why Us? We use up to date technology. Our 10th year in Iraq. We undertake all stages in-house. We cooperate with many global brands. We are experienced in the Iraq Market. We try to understand the needs of our customers. 11
Contact Us… IRAQ OFFICE TURKEY OFFICE Erbil Istanbul Kansazan Road Plus Life Towers 5/31 Erbil İçerenköy Mah. Umut Sok. AND Plaza No/16 Ataşehir – İstanbul/ Turkey +964 750 779 32 79 +90 216 391 44 80 IRAQ OFFICE Baghdad Palastin Road, No:167 Karrada +964 782 448 62 15 12
Recommend
More recommend
