New Roles in Software Development: UX Professional & Software Product Manager Prof. Dr. Markus Stolze Director of Studies: MAS HCID & MAS SWPM Hochschule für Technik Rapperswil
Roles in Software Development YESTERDAY : Genius Real Genius Mitch Karpor Dan Bricklin & Bob Frankston
Skills in Software Development YESTERDAY & Today Market Lotus 1-2-3 made it Size easier to use Stage 1: Raw Iron low spreadsheets and it Basic capability added integrated charting, plotting and Checklist Battles Stage 2: medium Feature coverage database capabilities Lotus 1-2-3 is still one of Productivity Wars Stage 3: the all-time best selling large Better results, faster Ease of Use application software packages in the world Stage 4: Transparency (1999) low Lowest cost, integration Office Suites Adapted from J. Spool, Market Maturity, http://www.uie.com/articles/market_maturity/ 3
Product Development Long Ago & TODAY Genius Real Genius Edison: Home Phonograph Victor: Talking Machine
Job Roles in Software Development TODAY -- RUP 30 Roles in 5 Categories n Analyst Business Process Analyst, Business Designer, System Analyst, ... n Developer Software Architect, Designer, User Interface Designer, Database Designer, Implementer, Ease of Use? Integrator System Design? n Tester Test Analyst, Test Designer, Tester n Manager Project Manager, Change Control Manager, Configuration Manager, Test Manager, Deployment Manager, Process Engineer, Management Reviewer n Production & Support System Adminstrator, Technical Writer, Graphical Artist, Course Developer n Additional Stakeholder, Reviewer
Job Roles in Software Development TODAY – MSF 4 Agile Microsoft Solution Framework for Agile Advocacy Groups Team Model Solution Architecture Design Program Solution Solution Development Delivery Management Construction Product Solution Solution Test Management Definition Quality User Release / Solution Solution Experience Operations Usability Deployment
Job Roles in Software Development TODAY: User Experience Professional Professional Background: Psychology, Graphic Design, Engineering n Job Profile n Consulting for User Centered Innovation & Design n Focus: Useful, usable and attractive software products n Skill: User Centered Requirements Definition (Usefulness) n Computer Science : Programming; Modeling; Architecture n Psychology : Communication; Workshop Moderation n HCI Analysis: Usage Elicitation & Modeling, Process Models n Skills: Interaction Design & Visual Design n Psychology : Perception, Cognition, Learning, Ergonomics n Graphic Design : Symbols, Typography, Color, Hierarchy, Corporate Design n HCI Design & Test: Visual Interaction Design, Prototyping, Usability-Lab 7
Job Roles in Software Development TODAY: Software Product Manager Professional Background: Engineering, User Experience, Project Manager, Business n Job Profile: n Responsible for product success & budget (Software-intensive Products; Internal & external) n Focus: Sustainable market success of products und teams n Skills: n Business & Law : Strategic marketing of digital products; Licensing; Contracts, IP n Product Vision (Product-Innovation: Market, Customer, Product) n Business Plan & Communication; Team-development n Product launch & Development (SW-Quality, Requirements-Mgmt, Poject-Mgmt, Roadmapping, Multi-Site, ...) n Product Operation (Marketing, Tech Support, Operation, ...) 8
MAS SWPM: Expectations & Learning Goals Business 4 Marketing Strategy 3 2 UX / Usability / Social Skills Design 1 Expected 0 Target SPM (ALM) SW Project Mgmt RE Software Architecture Portfolio Mgmt
MAS Software Product Management Oct. 13 April 13 Oct. 14 April 14 Oct. 15 April 15 Oct. 16 MAS SWPM Foundation Advanced Master Course Strategy Funding Team RE & PrjMgmt MAS SWPM Module Vision Law ProdMgmt Operation MAS SWPM Vernis. KickOff Talk KickOff Talk Vernissage Project & Coaching C C C C C C C C C C C C Review Review
Modules MAS Software Product Management MAS SPWM Foundation Advanced Course RE & PrjMgmt Funding Strategy Team MAS SPWM Module ProdMgmt Operation Vision Law
More Information? See you in Rapperswil ! 12
Vielen Dank! 13
Details zum MAS SPM 14
MAS SPM Initianten & Partnerorganisationen n Hochschule für Technik Rapperswil n Markus Stolze n Peter Nedic n Blekinge Institute of Technology (BTH), Sweden n Samuel Fricker n International Software Product Management Association (ISPMA) n Wirtschaftsvertreter n Rainer Grau (Zühlke) n Toni Steimle (Crealogix)
MAS SPM: Zielgruppe Nachdiplomstudium Software Produkt-Management MAS SPM Zielgruppe: Software Produkt-Manager n Produktverantwortliche mit Budgetverantwortung n Produkte mit signifikantem Software Anteil: Standardsoftware, Webportale, Serviceplattformen für Dienstleistungen unternehmensspezifische Anwendungssoftware, Embedded Systems, Anlagen und Geräte n Externe und interne Produkte n Organisatorische Verankerung im Engineering (HW, SW), Business, Marketing, Verkauf, ... n Ausbildungshintergrund im Engineering, BWL, Projektleitung, ...
MAS SPM: Studienstruktur I I I I I Jahr 2 Module ca. 19 Tage Unterricht Jahr 1 Module ca. 41 Tage Unterricht Jahr 3 Masterprojekt Jahr 2 Paxisprojekt Jahr 1 Paxisprojekt
MAS SPM Module 1. Strategie*&*Marketing 2. Entwicklung*einer*Produktvision 6. Produktmanagement 1. 7"ECTS"Punkte 11"ECTS"Punkte 12"ECTS"Punkte Kursblöcke Strategie & Zuständig Kursblöcke Zuständig Kursblöcke Zuständig 1.1 Digitale"Märkte"und"Produkte TS 2.1 Erhebungsmethoden TS 6.1 Enterprise"Architekturen" RG 1.2 Strategisches"Management RG 2.2 MarktE"und"Mitbewerberanalyse SF,"RG 6.2 Product"Lifecycle"Management SF 2. 1.3 Marketing"Mix ? 2.3 Kundenanalyse TS 6.3 Roadmapping SF Marketing 1.4 Software"Geschäftsmodelle ! 2.4 Produktanalyse TS 6.4 Release"Planning SF 6. 1.5 Software"Produktstrategien ! 2.5 Formulieren"einer"Produktvision TS 6.5 Konfigurationsmanagement SF Entwicklung einer 1.6 Performance"&"Risk"Management ? 2.6 Validieren"einer"Produktvision TS Produkt- Produktvision 7 ECTS Management 11 ECTS 5. Requirements**&*Projektmgmt 13"ECTS"Punkte 12 ECTS Kursblöcke Zuständig 5.1 Software"Projektmanagement RG,"TS 5.2 Business"Engineering RG,"TS Produkt"Requirements"Engineering 5.3 SF 5.4 Qualitätsmerkmale"von"Softwareprodukten SF 3. Funding Quality"Management 5. 5.5 SF 6"ECTS"Punkte Fremdvergabe"von"Entwicklungen 5.6 TS Requirements- & 3. 7. Operational*Implementation Kursblöcke 7. Operational Zuständig 4"ECTS"Punkte Projekt- Aufwandschätzmethoden RG 3.1 Funding 3.2 Pricing ! Implementation 3.3 Business"Cases"erstellen"(TCO,"ROI) RG Kursblöcke Zuständig Management 3.4 Business"Case"kommunizieren ! 7.1 Marketing"Support ? 7.2 Product"Launch SF 7.3 Operational"Distribution MS 7.4 Technical"Support ? 6 ECTS 7.5 Ressource"Management RG 4 ECTS 7.6 Betrieb RG 13 ECTS Release"Management 7.7 SF 8. Recht 8. Recht 4. Teamentwicklung 4. 3"ECTS"Punkte 4"ECTS"Punkte Teamentwicklung Kursblöcke Zuständig Kursblöcke Zuständig 8.1 Lizenzrecht ? 4.1 Produktmanagement"in"der"Organisation RG 8.2 Verträge"mit"Zulieferern ? 3 ECTS 4.2 Konfliktmanagement PN,"RG 8.3 IP"Recht ? 4.3 Coaching PN" 8.4 Produkthaftung ? 4.4 Verhandlungstechnik PN 4 ECTS
MAS SPM Module 1. Strategie+&+Marketing 7$ECTS$Punkte Kursblöcke Zuständig 1.1 Digitale$Märkte$und$Produkte TS 1.2 Strategisches$Management RG 1.3 Marketing$Mix ? 1.4 Software$Geschäftsmodelle ! 1.5 Software$Produktstrategien ! 1.6 Performance$&$Risk$Management ?
MAS SPM Module 2. Entwicklung+einer+Produktvision 11$ECTS$Punkte Kursblöcke Zuständig 2.1 Erhebungsmethoden TS 2.2 MarktN$und$Mitbewerberanalyse SF,$RG 2.3 Kundenanalyse TS 2.4 Produktanalyse TS 2.5 Formulieren$einer$Produktvision TS 2.6 Validieren$einer$Produktvision TS
MAS SPM Module 3. Funding 6$ECTS$Punkte Kursblöcke Zuständig 3.1 Aufwandschätzmethoden RG 3.2 Pricing ! 3.3 Business$Cases$erstellen$(TCO,$ROI) RG 3.4 Business$Case$kommunizieren ! 4. Teamentwicklung 4$ECTS$Punkte Kursblöcke Zuständig 4.1 Produktmanagement$in$der$Organisation RG 4.2 Konfliktmanagement PN,$RG 4.3 Coaching PN$ 4.4 Verhandlungstechnik PN
MAS SPM Module 5. Requirements++&+Projektmgmt 13$ECTS$Punkte Kursblöcke Zuständig 5.1 Software$Projektmanagement RG,$TS 5.2 Business$Engineering RG,$TS 5.3 Produkt$Requirements$Engineering SF 5.4 Qualitätsmerkmale$von$Softwareprodukten SF 5.5 Quality$Management SF 5.6 Fremdvergabe$von$Entwicklungen TS
MAS SPM Module 6. Produktmanagement 12$ECTS$Punkte Kursblöcke Zuständig 6.1 Enterprise$Architekturen$ RG 6.2 Product$Lifecycle$Management SF 6.3 Roadmapping SF 6.4 Release$Planning SF 6.5 Konfigurationsmanagement SF
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