New Benefits from a European Trade Association Matthew Stuttard (LogicaCMG) BARSC Chairman EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation
When should a company join a TA ? • Benefits >> Cost � Cost = fee(s) + participation time + opportunity cost � Fees = membership fee + fees for optional services � Direct tangible benefits > fees � Indirect tangible benefits >> participation time � Business opportunities gained >>> business opportunities lost • Participation must be possible at a number of levels EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 2
Transparency • Why is transparency important – “The TA conducts itself in an atmosphere that is open and transparent with the goal of enhancing trust and understanding. Unless there are compelling reasons to the contrary, the TA will provide to members, stakeholders, external bodies and the public, relevant information affecting them and the actions of the TA in a timely manner.” • This principle is built into most of the service delivery procedures described in the “Representation Brochure” • There are a few exceptions where confidentiality is necessary – May be at different levels EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 3
Trade Association ‘brochure’ • identify all potential services • describe the process for delivery of each service – success (or failure) of a service greatly depends on the precise details of how it is provided • identify the beneficiaries and benefits for each service – especially tangible benefits – identify tangible benefits of participation • Benefits to the person/organisation carrying out the role EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 4
Services Overview: Internal Representation Raise General Forum for Promote Influence Awareness Networking Capability programmes Internal workshops/ Meetings with key stakeholders (funding bodies, Pan European bod ies, international events for members initiatives, public satellite investors) on EO and related issue s Information kits/presentation Liaison with user Technical Work Groups materials for use by Formal EO associations and Task forces GMES “watch” members and EOTA representation duties on (definition of standards key committees Directory of EO for encryption, companies linked to compression; data relevant websites formats Events where EO companies and user audiences meet Position papers Newsletter (eoMag) Industry roadmap Links on website to Customised complementary Surveys, Ongoing EO Intelligence brochures for user associations consultations, online gathering for all key audiences (print and debates stakeholders Media/PR campaign online) Internal members & press pack for space – partner technical/trade press Reciprocal links Gather VAC search, new Ongoing EO intelligence products, patent feedback on key briefing notes for issues General bureaux, signposting members Directory of EO publications resources etc companies Public EOTA website EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 5
Services Overview: External EOTA URL link and logo on other associations’ websites Co-ordinated lobby Exchange key approaches to key stakeholder intelligence stakeholders where complementary: e.g. Space agencies •Eurospace (space Promote services of and user agencies sector) Research institutions BIC and IRC networks Links to EOTA from all profiles (EARSeL, to EOTA members •Eurogi , EARSeL (govt, relevant association ISPRS, Eurogi) public services) websites Jointly organised events Liaison with InveSat, •EURISY (education) Information/news e.g. Industry Summits FINANCE Space and exchange with other (EARSC+Eurospace/ Joint events for wider Europe-Innova for associations Eurogi) public lobbying investors and innovation policy Joint effort on editing Representation from makers and updating of EO contributions to EOTA members on profiles/status of other yearbooks or standards and international initiatives brochures or reports technical working groups of other organisations Joint submissions to funding bodies in complementary areas Collaboration for education and training eg. summer schools eg ESA Eumetsat, EC Establish list of liaison Encourage use of ESA Input to industry roadmap from points between all incubator and tech complementary organisations (national relevant associations/ transfer services assocs, Eurogi, Eurospace, Prospace, groups and the EOTA EARSeL, EURISY) Raise General Forum for Promote Influence Representation Awareness Networking Capability programmes EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 6
List of services identified: 1 of 2 Raise Awareness Networking Opportunities • User-focused Promotional Material • Maintain a Members List • Maintain an External Contact List • Social Events for Members • Presentations on Behalf of EO • EOTA Technical Working Groups Industry • External Working Groups • Communications/PR Services • Directory of EO Business Resources • Web-site • Announcement and News Circulation • Awards • Collaboration for Education and • Facts and Figures Training • Organise Public Events • Information Filtering • Publish an External Newsletter • Coordinate with National Associations • Attract International Stakeholders to • Facilitate Business Opportunities TA Events • Links to Innovation/IPR agencies EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 7
List of services identified: 2 of 2 Represent Members Interests Promote Capability of Members • Attend Meetings with International • Maintain an Industry Roadmap Stakeholders • Prepare Position Papers • Directory of EO Companies • Pro-active Dialogue with Stakeholders • Promotion Material - member showcase • Promote Business Innovation Networks • Consult with Members • Promote Incubators and Knowledge • Lobby on Data Policy and IPR Transfer • Lobby Investors Influence Other Services • Influence Programmes/Missions • Certification of members • Cooperate with International • Discount Scheme(s) Associations to Influence • Careers Advice and Development Programmes EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 8
Example new service: Awards EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 9
Example new service: Coordinate with National Associations EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 10
Example new service: Facilitating Business Opportunities EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 11
Example new service: Discount Scheme(s) EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 12
Prototype Services Industry Directory: EO Pages User Oriented Industry Brochure EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 13
What does this mean for an EOTA constitution ? • Able to enter into contracts • Paid Secretariat – Secretary General – part time, senior figure, 100% impartial – Executive Secretary – Maybe adding others: membership officer, finance officer etc. • Board of directors – all from industry – rotation of members, especially Chairman, Treasurer – preservation of experience in running the TA • Working Groups • Participating members: contribute, participate, subscribe EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 14
How to pay for it ? • Fees – Concession for very small companies – Flat rate for all others – everyone ‘weighs’ the same • Income – linked to industry roadmap – Member Services • Workshop sponsorship, directory entry, … – Sales to non-members • Conference/workshop fee, Facts and figures, other IP having commercial value – Grants from EC • SME support, Knowledge transfer … – Direct support from ESA (time limited, full cost or shared cost basis) • Directory of services, Industry brochure • Secretary General • Small company subsidy • Filtering and Disseminating ESA policy and programme information • Facilitate partnering • A five year financial model is in preparation EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 15
Comments • Not possible to cover the detail of all services today – ‘the devil is in the detail’ – e.g. conflicts, limitations – … and so is success. • Softcopies of the draft list of TA services (T4.2 TA brochure) are available from www.eovox.org – from next week – the draft is open for comments until 29 September 2006 – Please send comments to matthew.stuttard@logicacmg.com • Also open for comment today: – Position paper, prototype eoPages, draft Industry Brochure EoVox Workshop, ESRIN 14 September 2006, LogicaCMG presentation 16
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