Private & Confidential Natural-life Speciality Pvt. Ltd March 2018 An Opportunity to become partner a growing nutraceutical company with a strong product portfolio
Table of Contents 01 Summary 03 02 Marketing Rationale 04 03 Market Opportunity 07 04 Product Overview 11 05 Company Overview 16 06 Positioning 24
An opportunity to participate in the growth story of an emerging nutraceutical company with strong presence across India Founded in 2015, Natural-life Specialty Pvt. Ltd. (“Natural-life” or “the Company”) engages into research, development and commercialization of ¡ nutraceutical products in India The Company offers Sugarlif, a unique organic solution that re-engineers natural cane sugar and delivers a Low Glycemic Index (GI) sugar ¡ The Company substitute which has insulin resistance enhancement and fat nullifying properties The solution (comprising of natural ingredients such as turmeric, black pepper, cinnamon, ginger, fenugreek, gooseberry and pomegranate) ¡ also possess natural antioxidants & phytonutrients in the active ingredients which deal with the fructose at the molecular level, and neutralises the side effect of fructose in human body To become a marketing partner of a rapidly growing nutraceutical market, with a company that is focused on constant innovation & excellence ¡ Opportunity and believes in the true nature of India’s heritage of naturopathy The Company seeks to join hands with a nutraceuticals based company having a good marketing and distribution network. ¡ Looking for precision targeted marketing partner having extensive knowledge of marketing nutraceuticals and functional food product in niche ¡ Marketing space. Company with utilized understanding of buying motivators and influences to work with Natural Life to create unique and differentiated Requirements marketing and advertising solutions designed to expand customer base and increase revenue. Responsible for strategic planning, gaining approval for and implementing marketing strategies to achieve the required objectives. Through effective commercialization and structured growth plan, the company seeks to expand the reach of its flagship product sugarlif across the ¡ globe through a marketing partner company. Through constant research & development, the Company plans to grow along with its marketing partner company- its nutraceutical product ¡ portfolio with special focus on health problems arising from shifting lifestyle choices Marketing Rationale Considering Natural-Life’s continued growth and expansion of its existing product portfolio in the metropolitan market in India and South East ¡ Asia, the Company is expected to grow significantly over the next 5 years Through the commercialization agreements of new products, the Company will be able to strengthen its position in nutraceutical market in India ¡ Private & Confidential | March 2018 and Globally Source: Company Research
Pa Partnership Ra Rati tionale
The Company has a sustainable business model with a proven commercialization strategy, and…. An established R&D team, with a strong distribution channel combined with manufacturing base that translates into a sustainable business model Led by Dr. C.K. Nandgopalan, a renowned scientist with exceptional credentials in the field of molecular science and the developer of • sugarlif, the research & development team is working on understanding ancient Tamil Science to develop products that have the ability to neutralize the impact of health problems arising from shifting lifestyle choices Strong R&D The team has already developed Sugarlif, a unique organic solution that re-engineers natural cane sugar and delivers a Low Glycemic • Team Index (GI) sugar substitute which has insulin resistance enhancement and fat nullifying properties With focus on sharing the benefits of Sugarlif across India, the Company has adopted a dealership model and has established a strong • network of dealers across the major states of Maharashtra, Punjab and Telangana, Biihar, Jharkhand etc. The Company is also expanding it base and is actively discussing dealership rights in major metropolitan cities in India and South East • Established Established Distribution Distribution Asia Channel Channel The Company is focussed on the commercialization of the product with state of art manufacturing process (having FDA and BRC • approval) to produce Sugarlif products, thereby allowing the marketing partner to focus completely on commercialization of this Manufacturing exceptional technology Private & Confidential | March 2018 Source: Company Research
…an innovative product Sugarlif” Sugar – a Low GI Revolution “Sugarlif” sugar is an innovative product where in a § Sugarlif ensures § Lower risk of diabetes normal cane sugar have been organically re-engineered • Better concentration power & memory by blending a colourless, odourless, and tasteless liquid • Higher energy level • (made out of turmeric, black pepper, cinnamon, ginger, Exceptional A unique Healthier blood vessels • Health fenugreek, gooseberry and pomegranate) with cane innovative product Benefit Supports active lifestyle • sugar Fair With Neutralized “Sugarlif” sugar has undergone ten (10) years of § fructose toxicity all- encompassing Research and Development and Low GI Result of LOW GI properties coupled with added presence of § Properties years of R&D Four (4) years of across-the-board product testing antioxidants, phytonutrients and with neutralised side effects of Fructose make “Sugarlif” sugar not just good in terms of safety and efficacy in many Labs in for Diabetic but also a healthy choice for Pre-Diabetic No Harmful India and abroad including the number one Chemicals and Health conscious people. Glycemic Index Lab in the world called GI Lab, Canada § Sugarlif” sugar has no harmful chemicals (like artificial sweeteners) present in it and is prepared by treating the normal cane sugar with colour less and odourless mix of herbs and spices. § “Sugarlif” sugar is not only a healthy alternate to regular sugar in our day to day lifestyle but it is also a healthier option for limitless sweet preparation Source: Company Research
Ma Mark rket Oppo t Opportuni rtunity ty
Growing demand for FMHG and sweetener market With sharp rise in diabetes cases due to lifestyle changes, people are become more and more health conscious and are adapting to low calorie sugar as a result of the § same global artificial sweeteners market is expected to exceed US$ 2 billion by the end of year 2024 The Indian sweetener market is segmented into sugar, high-intensity sweeteners (HIS) and high-fructose corn syrup. The market for HIS is expected to reach nearly US$ § 2.3 billion in 2022 at a CAGR of 5.1% Neotame; Stevia; 1% 4% High Fructose Corn Syrup; 9% 10,0 Growing demand for FMHG market in India 8,7 9,0 Ace-K … 7,5 7,3 8,0 High Intensity sweeteners; 6,2 9% 7,0 6,0 Aspartame; Cylamates; 11% In INR billion 5,2 31% 6,0 5,0 5,2 5,2 4,4 4,3 5,0 3,5 3,6 4,2 3,6 Saccha 4,0 3,0 rin; Sugar ; 82% 2,5 Sucralose 3,0 2,1 21% ; 23% 2,0 1,0 0,0 2017 2018 2019 2020 2021 2022 Global High Intensity sweetener Global sweetener market market Nutra Food Supplements FMHG market is expanding since Indians too have become conscious about their The number of people with diabetes has risen from 108 million in 1980 to § § health and wellness 422 million in 2014 globally The demand for "Sugarlif" is expected to grow exponentially as more and more The global prevalence of diabetes among adults over 18 years of age has § § companies from Pharma, OTC, Nutraceuticals etc. are entering into this high growth risen from 4.7% in 1980 to 8.5% in 2014 segment § Due to increasing diabetic population people have shifted to High intensity The current market size of FMHG market in India is approximately INR 10.8 billion sweeteners with major contribution from Aspartame, Sucralose, Saccharin § and is expected to reach around INR 21.4 billion by 2022 growing at an average rate of 20% p.a. Source: Industry Reports, General Web Search
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