Natalie Rinehard, Madelyn Welch, Emily Stine, Neil Mehta, & - PowerPoint PPT Presentation

Natalie Rinehard, Madelyn Welch, Emily Stine, Neil Mehta, & Nicole Martinez

MARKET Raleigh, NC State of the Market Immense competition ● Maple would be the only Canadian-themed option in the city. ● Why is Raleigh a perfect market? Developing food scene ● Community emphasis on small business success ● Population growth ● Almost 70% 18-44 years old ● Median household income of $75,177 ●

COMPETITORS Raleigh, NC Cary, NC Raleigh, NC

TARGET PROFILES TREND SEEKERS CHARM SEEKERS Younger millennials (25-39 years old) 35+ ● ● and older Generation Z (16-24 years Families and/or grandchildren ● old) More disposable income ● Seeking experiences in their area, Seeking family and personal outings ● ● particularly trendy ones Pick up treats for their families. ● Social media Simple, high-quality, great-tasting food ● ● in a friendly environment

CREATIVE BRIEF What do we want this advertising to do? How do we want the target market to describe this brand, to talk about its essence and personality? Invite consumers to experience the comfort of ● Canada Increase the understanding and excitement ● Positioning Maple as a unique option for a ● snack and coffee What’s the single most important thing we want them to take out of this campaign? Convince trend seekers and charm seekers that ● they will feel captivated when they visit MAPLE because visiting MAPLE epitomizes the warmth and kindness associated with Canada. How can we make this believable? ● Authentic Canadian cuisine ● Welcoming ● Unique

CREATIVE CONSIDERATIONS Interior Design ● Most comfortable Canadian cabin that you can think of ● Wood signage with rustic chains ● Wooden Wainscot moulding ● Normal tables and chairs and couches ● Hudson Bay blanket table cloths, upholstery, window treatments Staff Uniform ● Maple Leafs, Canucks, Flames, Canadians, Senators, Jets, and Oilers jerseys ● Flannel Kid’s Corner Named afuer brand spokescharacter ● Canadian toys ● Coloring sheets ●

Tap into Canadian Comfort

Hudson the Beaver

MENU

1 Facebook Advertisement 2 Instagram Sponsored Post Creative 3 Direct Mail Executions 4 TV Commercial 5&6 Out of Home 7 Website

Facebook Advertisement

Instagram Sponsored Post

Direct Mail

TV Commercial

Out of Home City of Maple Leaves International Festivals

Website https:/ /xd.adobe.com/view/596ab776-8580-45fc-533a-f4e2967d1720-2f5b

THANKS We’d be happy to take any questions at this time. CREDITS: This presentation template was created by Slidesgo , including icons by Flaticon , and infographics & images by Freepik . Please keep this slide for attribution.

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