NAKKNA Nakkna is a Swedish fashion label, founded by three - PDF document

NAKKNA Nakkna is a Swedish fashion label, founded by three designers, Claes Berkes, Ella Soccorsi and Camilla Sun- din. They met and were all top students at the renowned Beckman’s School of De- sign from which they graduated in 2001. Two years later the company was established in Stockholm where the studio and the flagship store are located. The Nakkna style is best described as avant-garde yet very wearable. The signature Nakkna silhouette is easily recognized by it’s voluminous yet refined shapes. The debut – AfricanDeathMetalCircus, S/S2004 – established a unique neo- minimalist approach where complex constructions and drapings were manifested in clean cuts. The Nakkna look has been described as ’a dialogue between soft, draped effects and hard, angular forms.’ Since launching, the design trio have recieved numerous awards, including the Elle Magazine Best Newcomer Award. From then on Nakkna has been a regular in Swedish fashion media. Since the beginning the Nakkna designers have had a close cooperation with creative agency Sandberg&Timonen, stylist Ellen Af Geijerstam and music composer and produ- cer Yourhighness – particularly for the catwalk presentations that are essential to the Nakkna concept. The creative process is a solemn one, among the designers the agreement of what the label should represent stretches beyond words. This mutual understanding is the key to keeping the label vital and progressive. Nakkna is a trio but speaks with one voice. The Nakkna label is sold through a total of some 30 stores in Scandinavia and selected stores in New York, Los Angeles, Milan, Hong Kong and Seoul. PRESS CONTACT: (international) Johan Lindberg johan@nakkna.com +46 (0)709 88 59 64 > www.nakkna.com PRESS CONTACT: (Scandinavia) Jung Relations Louise Sondlo louise@jungrelations.com > www.jungrelations.com 2 NAKKNA INTRODUCTION

NAKKNA DATES: design a limited editon glass series for the global spirits brand ABSOLUT VODKA. Sold at selected stores throughout Sca ndinavia. >MAY 2001: Claes Berkes, Ella Soccorsi and Camilla Sundin graduate from >OCTOBER 2006: Nakkna takes part in the Beckman School of Design in Stockholm. Paris fashion fair Tranoï with the * November 2002: The company name is collection Mono. From autumn 2007 Nakkna decided: Nakkna. joins the trade Rendez-Vous two times a year. >MAY 2003: The Nakkna label – a geome- tric bird in fine lines – is drawn by >AUTUMN 2006: Nakkna designs costumes Swedish Art Director Rodriguez Benaven- for two separate modern dance projects te. – 60.01.60 at Kulturhuset and Tila at Enskilda Galleriet. >AUGUST 2003: The store on Tjärhovsgatan 3 on Södermalm in Stockholm opens with >JANUARY 2007: Leading Swedish Men’s the show of the first Nakkna collection – fashion magazine King names the Nakkna African Death Metal Circus. store top 50 in Sweden. >FEBRUARY 2004: Nakkna recieves the >AUGUST 2007: Nakkna takes part in the ’newcomer of the year’ award at the Copenhagen fashion fair Gallery with the annual Elle Magazine fashion awards. collection Behaviour Of Light. >FEBRUARY 2004: Nakkna starts a longterm >SEPTEMBER 2007: The national postal collaboration with stylist Ellen Af service in Sweden – Posten – makes Geijerstam www.lundlund.com, music Nakkna into a stamp. producer Yourhighness www.myspace.com/ theyourhighness and creative agency >JANUARY 2008: The Nakkna crew grows Sandberg&Timonen www.sandbergtimonen.se with two new staff members: one business – all involved in further strengthening angel, one ecomony consultant. the Nakkna concept. >FEBRUARY 2008: Velvet, a fashion series >MAY 2004: Nakkna’s first appearance in on Swedish public service television international media: a one-page story in (SVT), presents a 30 minute portrait UK’s leading fashion magazine i-D. of Nakkna. A month later Swedish niche channel ZTV follows with a Nakkna >SPRING 2004: Nakkna, still a small portrait in Streetsmart. sca-le company, produces the second collec-tion – Cracked Actor – in Sweden, >MAY 2008: Nakkna is invited to speak at for the own store only. the Creativity Now Conference, arranged by NYC based trend magazine Tokion. >AUTUMN 2004: Nakkna slowly begins to outsource the production, since the >AUGUST 2008: The 10th Nakkna collection interest is increasing rapidly. – Clay Pieces – is to be found in some 25 stores throughout Sweden. >DECEMBER 2004: Sweden’s leading daily newspaper Dagens Nyheter names Nakkna >AUGUST 2008: Nakkna is invited to ’local heroes of Stockholm’. contribute to the limited edition project by the leading Swedish >DECEMBER 2004: Nakkna is appointed department store NK. Their contribution: winner in the fashion category at an umbrella in a joint venture with UK monthly magazine Nöjesguiden’s annual based Swaine Adeney Brigg. Stockholm Awards. * January 2005: Nominated for the ’designer of the year’ >SEPTEMBER 2008: The 11th Nakkna award by Elle Magazine. collection In The Flesh is introduced with a film, directed by acclaimed film >SPRING 2005: With the collection Etiu- photographer Gösta Reiland Premiered at da Plastyczna Nakkna reaches outside of > www.showstudio.com Sweden. First out Tokyo, later followed by New York, Milan, Hong Kong, London etc. >AUGUST 2005: The Nakkna collection Alphabetic People is shown as a film at Milliken gallery in central Stockholm. The viewing is attended by some 2000 guests. Filmed by Kacper Kasprzyk. >SEPTEMBER 2005: Nakkna designs a limitied edition case in leather for the portable Sony Playstation. >OCTOBER 2005: Nakkna is requested to 3 NAKKNA DATES

COLLECTIONS: 2003: AFRICAN DEATHMETAL CIRCUS 2004: CRACKED ACTOR 2004: ETUDIA PLASTCZYNA 2005: DELTA POSITIVE 2005: ALPHABETIC PEOPLE 2006: NEBUKADNESSAR 2006: MONO 2007: DARK MATTER 2007: BEHAVIOUR OF LIGHT 2008: CLAY PIECES 2008: IN THE FLESH 4 NAKKNA COLLECTIONS

5 NAKKNA MOVIE : SS/09 : IN THE FLESH : RENCKAKERLUND FILMS PRODUCTION

6 NAKKNA COLLABORATION : NK / SWAINE ADENEY BRIGG : AW/08 :

7 NAKKNA AW/08 : CLAY PIECES : PHOTO : OLA RINDAL

8 NAKKNA AW/08 : CLAY PIECES : PHOTO : OLA RINDAL

9 NAKKNA FASHION SHOW : AW/08 : CLAY PIECES

10 NAKKNA FASHION SHOW : AW/08 : CLAY PIECES

11 NAKKNA SS/08 : BEHAVIOUR OF LIGHT : PHOTO : OLA BERGENGREN

12 NAKKNA SS/08 : BEHAVIOUR OF LIGHT : PHOTO : OLA BERGENGREN

13 NAKKNA SWEDISH POSTAL STAMPS COLLECTION : AW/07

14 NAKKNA FASHION SHOW : AW/07 : DARK MATTER : PHOTO : THERESE ALDGÅRD

15 NAKKNA COLLABORATION : ABSOLUT VODKA/-ABSOLUT DETAILS : AW/06 :

16 NAKKNA AW/06 : NEBUKADNESSAR : PHOTO : OLA BERGENGREN

17 NAKKNA AW/06 : NEBUKADNESSAR : PHOTO : OLA BERGENGREN

18 NAKKNA AW/05 : DELTA POSITIV : PHOTO : FREDRIK SKOGKVIST

19 NAKKNA AW/04 : CRACKED ACTOR : PHOTO : KACPER KASPRZYK

20 NAKKNA SS/04 : AFRICANDEATHMETALCIRCUS : PHOTO : KACPER KASPRZYK

21 NAKKNA SS/04 : AFRICANDEATHMETALCIRCUS : PHOTO : KACPER KASPRZYK