MORE THAN JUST AN ACCESSORY By Flavia Affolter, Florin - PowerPoint PPT Presentation

Apr 19, 2023 •122 likes •223 views

A group project MORE THAN JUST AN ACCESSORY By Flavia Affolter, Florin Hinterberger, Ioannis Psallidas & Andela Sormaz INTRODUCING O BAG SEGMENTS Socially responsible Fashionista WOW FASHIONISTA Product Sense of belonging to an

A group project MORE THAN JUST AN ACCESSORY By Flavia Affolter, Florin Hinterberger, Ioannis Psallidas & Andela Sormaz
INTRODUCING O BAG
SEGMENTS Socially responsible Fashionista
WOW FASHIONISTA Product Sense of belonging to an exclusive community (trend) Core value à individualization and differentiation Customer service Brand awareness
WOW SOCIALLY RESPONSIBLE Product Product not a bag but a statement Core value: ethically produced and sustainable materials Modularity Fur-free
SO WHAT Fashionista Socially Responsible Promotion Price Place Promotion Price Place
OOOMPH
OOOMPH
OOOMPH

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