Our mission To improve our world by empowering entrepreneurship More startups & SMEs More jobs & value created Prosperity & better future How? By integrating #crowdfunding in the startups and SME financing ecosystem. 2
How? By involving crowds in the startups and SME financing ecosystem Business Angels Crowdfunding Banks Venture Funds Crowd Crowd Investing – equity Lending – debt Start-ups SME 3
Uniqueness? The best of both worlds, venture capital & crowdfunding Co-investment principles Invest alongside professionals… Structure of investment Crowd = 1 single investor Fundraising from 50K € up to +1m € F.S.M.A Prospectus or Memorandum 4
Structuring A simple shareholder structure for the company MyMicroInvest S.A. Manager Investors Crowd Subscribe to securities issued by MMiF Invest in Equity-linked notes SMEs’ equity (investment specific) MyMicroInvest Finance S.A. or Loan Equity Start-ups/SMEs 5
How does it work? Crowd and professionals working hand in hand for better investments Co-selection Co-investment Follow-up Exit Sanity Check Negotiation of Follow-up Optimisation Prospectus terms and conditions of exit Validation Crowd = 1 investor Promotion Same conditions of concept 6
Figures More than 5m € invested since launch in September 2012 TOP 5 EU crowdfunding platform for startups 6m € invested 26 transactions 23funded & 3 not funded +20,000 members From +200 countries The only platform with FSMA Prospectus Sept 2012 & Dec 2013 7
Why doing crowdfunding for companies? Your crowd is like the 12 th man for a football team, it makes the difference Crowdfunding Money Marketing!! 8
Cases The magic of crowdfunding happens after the fundraising! 9
Who are the MyMicroCompanies? Great companies with a real crowdfunding ambition Motivation Entrepreneur should understand the importance of marketing of its campaign Fundraising > 250k € Of which min 50k € from crowdfunding BtoC and BtoB – all sectors excluded drugs, etc. As long as the product or service can be explained to the crowd Legal sanity check The company provides all its legal documentation to Mmi Team Company information The company must be able to provide the information needed to write the prospectus 10
Who are the MyMicroInvestors? 3 types of investors: Jules, Patrick & José 11
The crowdfunding logic? Heart brings people on the company page, brain makes people investing more What makes people What makes people moving and investing investing… more 1 st The story 2 nd The rational 12
Thank you for your attention MyMicro Invest it’s 20,000 members and more than 5,000,000 € invested in +20 startups since September 2012. Contact: gui@mymicroinvest.com +32 477 53 72 68 13
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